The document outlines an online eMarketing model that utilizes various digital marketing strategies including search engine optimization, social media optimization, email marketing, display advertising, and affiliate marketing. Traffic is generated through organic search, paid search, social media, direct mailers, and reciprocal linking. Leads are captured on the website and followed up via phone and email. Performance is tracked through online analytics. The model is meant to drive qualified traffic and leads to a company's website and conversion goals.
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
Managing Your Customer Database and Effective Targeted promotion 20180510Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented fundamental ideas on how to grow customer database for business in the seminar series of Hong Kong Retail Management Association (HKRMA). It is especially important for modern days digital marketing as Google, Facebook and a lot of other major platforms are allowing us to upload our own target audience (lists) to better reach our target audience and "lookalike".
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
Managing Your Customer Database and Effective Targeted promotion 20180510Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented fundamental ideas on how to grow customer database for business in the seminar series of Hong Kong Retail Management Association (HKRMA). It is especially important for modern days digital marketing as Google, Facebook and a lot of other major platforms are allowing us to upload our own target audience (lists) to better reach our target audience and "lookalike".
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
5 Steps To Make A Website. to Find Out More, speak to our Internet Marketing Consultant, Call +65-97652271 or email to makemysite.sg@gmail.com for more information
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
5 Steps To Make A Website. to Find Out More, speak to our Internet Marketing Consultant, Call +65-97652271 or email to makemysite.sg@gmail.com for more information
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital Marketing is the need of the hour. There are many career opportunities booming in this sector. Learn advanced Digital Marketing and give your career a kickstart.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
DIGITAL MARKETING FROM DIGITAL TRAINING INDIA IN DELHIdigitalsubhasini9
Learn more about Digital Marketing is important for our daily life and how it will going to improvise our social image. It not only build a good image but help you to make a good amount of profit by deep diving in the world market.
Digital marketing refears promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc.
Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on talk2@nimitshah.com
In Todays Digital World Every Business is Going Online. We Help Such Businesses to reach out a large population in reasonable Price through our digital marketing packages.
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1. Online eMarketing Model 2012
Online
Your Website Traffic from
Registration Enquiries Your Reciprocal
Blogs with
Ecommerce returned with Corporate SEO | SEM Linking
Payment Phone Calling Website SMO | SMM Back Link
& Quotation
SOCIAL MEDIA
Direct Mailing Letters POST to
OPTIMIZATION
Companies / Home / Individuals
Monthly e-Newsletters / Greetings SOCIAL MEDIA
Card / Birthday Card eManagement MARKETING
Referral Reward Scheme SEARCH ENGINE
Online and Offline Programmes OPTIMISATION
Internet Banner Skyscraper Ads SEARCH ENGINE
120x600 | 160x600 Landing Page &
MARKETING
Squeeze Page
Mobile iPhone / Blackberry SMS-MMS With Audio / Video
Lead Capturing DISPLAY / CLASSIFIED
Online Tracking / Statistics System with auto-responders ADVERTISING
- Web Traffic from Affiliate / Forum / Article sites
Tim Tan YA | 97652271 - Web Traffic from Email Marketing Flyers
6. Online eMarketing Model 2012
Affiliate marketing is a marketing practice in which a business rewards one or more
affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Affiliate
Site Merchant
Site
Extracted :
Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Affiliate_marketing
7. Online eMarketing Model 2012
E-mail marketing is a form of direct marketing which uses electronic mail as a
means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every e-mail sent to a potential or current customer could be
considered e-mail marketing.
Extracted :
Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Email_marketing
8. Online eMarketing Model 2012
Display Advertising is a type of advertising that typically contains text (i.e., copy),
logos, photographs or other images, location maps, and similar items. In periodicals,
display advertising can appear on the same page as, or on the page adjacent to,
general editorial content.
Typical web banner , sized 468×60 pixels. Or 728 by 90 pixels
Square Button Square Button
Sized Sized
125 x125 pixels. 300 x 250 pixels.
Extracted :
Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Display_advertising