ACCOUNTING, SAP, PYTHON & DIGITAL MARKETING TRAINING INSTITUTE - BEAT CENTER OF EXCELLENCE - MALAPPURAM

2. DIGITAL MARKETING KEY
POINTS
What is digital marketing
Why are people going online ?
Benefits of digital marketing
Search engine optimization (SEO)
Social media optimization (SMO)
Pay per click (PPC)
Email marketing

3. WHAT IS DIGITAL
MAKRETING ?
Content
SEO
Email
Social Media
Mobile

4. WHY ARE PEOPLE GOING
ONLINE ?
For information on a new product, service, or
location

5. BENAFITS OF DIGITAL
MARKETING
Reach the right audience.
Engage with your audience.
Motivate your audience to take action
Maximize return on investment (ROI)

6. SEARCH ENGINE
OPTIMIZATION (SEO)
Search engine optimization (SEO) is the process of
improving the quality and quantity of website traffic
to a website or a web page from search engines

7. Social media optimization is the use of social media
sites to enhance a company or organization's brand
and its online presence. Social media sites have
been used to increase awareness of new products
and services and help organizations connect with
customers.
SOCIAL MEDIA
OPTIMIZATIN(SMO)

8. PAY PER CLICK (PPC)
PPC stands for pay-per-click, a model of digital
advertising where the advertiser pays a fee each
time one of their ads is clicked.

9. Email marketing is a form of marketing that can
make the customers on your email list aware of new
products, discounts, and other services. It can also
be a softer sell to educate your audience on the
value of your brand or keep them engaged
between purchases. It can also be anything in
between.
EMAIL MARKETING

10. LEARN DIGITAL MARKETING
Beat provides: ACCOUNTING, SAP, PYTHON & DIGITAL MARKETING
TRAINING INSTITUTE - BEAT CENTER OF EXCELLENCE -
MALAPPURAM