The rise of streaming services and on-demand viewing has significantly changed the TV industry in recent years. Netflix, Amazon Prime Video, and other streaming platforms have disrupted traditional linear viewing and given consumers more control over what they watch and when. Broadcasters now face more competition for viewers and advertising dollars. New technologies like smartphones, tablets, and smart TVs have also allowed people to watch content anywhere, pushing TV companies to release their content across multiple platforms. Data and analytics are now more important for informing content decisions and personalizing the viewer experience. Overall, streaming services and new technologies have shifted power to consumers and made television more fragmented and diverse.
The document provides tips for filming technical advertisements to showcase clothing in an entertaining way for a young audience. It recommends using a variety of camera movements and tracking shots to fully display the outfits from different angles. A dolly will allow smooth camera movement without a shaky handheld look. Storyboards should be used to plan shots by type, order, and composition to make filming more efficient. Multiple takes are suggested to have options in case of mistakes or lighting changes. When filming outdoors, white balance and reflectors can help control natural lighting over two shooting days. Practice with lighting, especially spotlights, is important for shooting models and nighttime scenes. Post-production organization and simple effects like mirroring will keep the videos clean and
The document discusses ownership and funding models in the film and TV industries. It defines public service broadcasting, commercial broadcasting, independent companies, global conglomerates, horizontal/vertical integration, and monopolies. It then examines two contrasting case studies of ownership models - the BBC and ITV. The BBC is publicly funded through television license fees, while ITV generates revenue through advertising. The document also discusses other common forms of funding such as sponsorship, subscription, pay-per-view, product placement, and development funds.
The document discusses conventions in sponsorship sequences, radio ads, and television ads for fashion brands. It analyzes how the productions followed conventions such as upbeat soundtracks, showing outfits, and using different camera shots. Some conventions were broken, such as not including voiceovers or jingles in radio ads. Overall, following and breaking conventions made the productions unique and effective.
The document outlines the planning and process for creating a television ident, including researching target audiences of similar channels, designing a 15-second ident incorporating both live action and CGI to represent the brand, and delivering the final ident in broadcast format for client review. Precise planning is emphasized to efficiently complete each stage of ident creation within the scheduled timeframe and budget while utilizing available college resources and equipment.
Understanding the limitations of the television identaliyahryan4
This document discusses several limitations that must be considered when creating television idents. Some key limitations mentioned include typography issues if fonts are difficult to read, too much moving text or color that could cause visual problems for viewers. Color selection is also limited, as certain colors could cause confusion if they match another channel's branding, or cause health issues for some viewers. Aspect ratios must also fit various screen sizes, and ident tone and duration are limited to effectively convey information within broadcast standards. Both negative and positive limitations are discussed regarding design elements of idents and how they impact audience understanding.
The document discusses several limitations of television channel idents, including having a short duration of less than 20 seconds to communicate an identity, difficulties with typography and color reproduction, and restrictions from standard aspect ratios. However, it also notes some positive limitations, such as longer idents being beneficial for promoting upcoming shows, the variety available within typography and color palettes, and how limited space can be used advantageously to clearly present multiple elements within a short time frame. Adhering to the desired tone for different channel genres and target audiences is also identified as an important goal that idents must achieve despite limitations.
This document discusses the purpose and opportunities of television idents. It explains that idents help identify the channel and organize the schedule by signaling what type of program is coming next. Idents can also segment the schedule by airing more explicit programs after watershed hours. Creating a memorable corporate identity through unique visuals and colors helps audiences recognize the channel. Idents are a way to create brand loyalty and market particular programs to the target audience. Channels use idents to package series and events, like using holiday themes, and as a promotional marketing tool.
The group used various technologies to research and plan their documentary on hair, including Microsoft Word to create questionnaires, Microsoft Excel to analyze results, and the internet to research topics. Adobe Premiere Pro allowed them to edit interviews and footage, such as removing questions and adding backgrounds. For their print ad, Photoshop let them enhance photos and add graphics to make it look professional. Overall, the new technologies transformed their satisfactory products into polished, professional media pieces.
The document provides tips for filming technical advertisements to showcase clothing in an entertaining way for a young audience. It recommends using a variety of camera movements and tracking shots to fully display the outfits from different angles. A dolly will allow smooth camera movement without a shaky handheld look. Storyboards should be used to plan shots by type, order, and composition to make filming more efficient. Multiple takes are suggested to have options in case of mistakes or lighting changes. When filming outdoors, white balance and reflectors can help control natural lighting over two shooting days. Practice with lighting, especially spotlights, is important for shooting models and nighttime scenes. Post-production organization and simple effects like mirroring will keep the videos clean and
The document discusses ownership and funding models in the film and TV industries. It defines public service broadcasting, commercial broadcasting, independent companies, global conglomerates, horizontal/vertical integration, and monopolies. It then examines two contrasting case studies of ownership models - the BBC and ITV. The BBC is publicly funded through television license fees, while ITV generates revenue through advertising. The document also discusses other common forms of funding such as sponsorship, subscription, pay-per-view, product placement, and development funds.
The document discusses conventions in sponsorship sequences, radio ads, and television ads for fashion brands. It analyzes how the productions followed conventions such as upbeat soundtracks, showing outfits, and using different camera shots. Some conventions were broken, such as not including voiceovers or jingles in radio ads. Overall, following and breaking conventions made the productions unique and effective.
The document outlines the planning and process for creating a television ident, including researching target audiences of similar channels, designing a 15-second ident incorporating both live action and CGI to represent the brand, and delivering the final ident in broadcast format for client review. Precise planning is emphasized to efficiently complete each stage of ident creation within the scheduled timeframe and budget while utilizing available college resources and equipment.
Understanding the limitations of the television identaliyahryan4
This document discusses several limitations that must be considered when creating television idents. Some key limitations mentioned include typography issues if fonts are difficult to read, too much moving text or color that could cause visual problems for viewers. Color selection is also limited, as certain colors could cause confusion if they match another channel's branding, or cause health issues for some viewers. Aspect ratios must also fit various screen sizes, and ident tone and duration are limited to effectively convey information within broadcast standards. Both negative and positive limitations are discussed regarding design elements of idents and how they impact audience understanding.
The document discusses several limitations of television channel idents, including having a short duration of less than 20 seconds to communicate an identity, difficulties with typography and color reproduction, and restrictions from standard aspect ratios. However, it also notes some positive limitations, such as longer idents being beneficial for promoting upcoming shows, the variety available within typography and color palettes, and how limited space can be used advantageously to clearly present multiple elements within a short time frame. Adhering to the desired tone for different channel genres and target audiences is also identified as an important goal that idents must achieve despite limitations.
This document discusses the purpose and opportunities of television idents. It explains that idents help identify the channel and organize the schedule by signaling what type of program is coming next. Idents can also segment the schedule by airing more explicit programs after watershed hours. Creating a memorable corporate identity through unique visuals and colors helps audiences recognize the channel. Idents are a way to create brand loyalty and market particular programs to the target audience. Channels use idents to package series and events, like using holiday themes, and as a promotional marketing tool.
The group used various technologies to research and plan their documentary on hair, including Microsoft Word to create questionnaires, Microsoft Excel to analyze results, and the internet to research topics. Adobe Premiere Pro allowed them to edit interviews and footage, such as removing questions and adding backgrounds. For their print ad, Photoshop let them enhance photos and add graphics to make it look professional. Overall, the new technologies transformed their satisfactory products into polished, professional media pieces.
This document discusses what an ident is and the various purposes that television channel idents serve. It explains that idents are short visual images used to identify TV channels. Key functions of idents include helping viewers identify the channel, organizing programming schedules, segmenting content, creating a corporate identity, encouraging brand loyalty, branding specific content like news or sports, appealing to target audiences, providing marketing opportunities, and packaging series and events. Specific examples are provided to illustrate these purposes of idents.
The document discusses the results of a survey about advertising for a clothing brand called Ellie-May. The survey found that respondents preferred: seeing 4-5 outfits in a TV ad; using multiple models instead of just one; having day and night TV ads be similar but with some differences; revealing the brand name at the end of the ad; including both day and evening clothing in a sponsorship sequence; and having the soundtrack in radio ads be upbeat without lyrics.
The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
The document discusses television channel idents, which are short advertisements that introduce upcoming shows. It defines idents and explains their purpose is to inform viewers about shows in an entertaining way. Key points include:
- Idents are typically 20-30 seconds and include the channel logo, show information, and a theme to match the channel's brand.
- Conventional features of idents include voiceovers, logos, show times, and themes to link shows and engage viewers.
- Examples are given of Disney XD Christmas idents that use winter themes, colors, and shapes to match the season.
- Different channels like MTV and BBC take varied creative approaches to their idents within time and
The document provides an evaluation of a student's products - a 2 minute sitcom clip and 3 page fan website - created for an assignment. The student summarizes that they achieved the goals of the assignment by creating the required deliverables and establishing narrative themes, characters, and location in the clip. Feedback from viewers noted they understood the clear narrative flow. The student discusses key concepts such as representing youth in a positive way and fitting the style and tone of the target channel, E4. Overall, the student believes the products communicated their intended ideas effectively to the target 16-25 year old audience.
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Our print advert challenges some conventions while adhering to others. We used the BBC logo placement but included an educational background image rather than a blank space. While most BBC ads lack additional text, we included documentary details without a text backdrop like other channels to provide needed information within BBC conventions. The ad's darker colors and brighter central figure connote the documentary's theme, drawing on techniques from BBC and ITV ads but tailored to our needs.
This document discusses and analyzes television idents for different channels. It begins by outlining the core purposes of idents such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are explained.
The document then analyzes specific channel idents in depth. It describes the current design of BBC1 idents and how it reflects the channel's brand identity. BBC2, ITV, Channel 4, and Channel 5 idents are also described and analyzed in terms of design, style, and how they reflect the respective channel's identity.
Opportunities and limitations of onscreen graphic representations are discussed. Two channels aimed at different audiences, CBeebies and BBC3, have
An ident is a short visual or video that television channels use to identify themselves. It represents the channel and is used during scheduling breaks to attract viewers and maintain brand identity. Channel idents are designed considering factors like setting, tempo, interactivity, and the balance of information and entertainment. The BBC first created idents in the 1950s and has evolved their designs over time, including using globes and computer graphics.
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Channel idents are short logo sequences that play between programs to identify and brand a television channel. They are important because they instantly signal to viewers which channel they are watching. Effective idents connect with target audiences through distinctive visuals and sounds that reflect the tone of the channel. For example, the E4 ident uses surreal animated scenes and the Horror channel ident features dark corridors and suspenseful music. Good idents attract viewers to stay on the channel and watch more content. When creating idents for TV, designers must avoid things that could negatively impact young audiences like disturbing sounds or images.
The document evaluates a print advertisement for a boxing documentary television program. The print ad conforms to Channel 4 conventions, including positioning the Channel 4 logo on the left side due to the image angle. It features a main image of a female boxer asserting power over men to symbolize that boxing is not just a male-dominated sport. The purpose is to persuade audiences that the documentary is worth watching by engaging and enticing them.
The document evaluates a print advertisement for a boxing documentary. The ad conforms to Channel 4 conventions with the logo on the left side. It features a main image of a female boxer asserting power over men to show that boxing is not just a male-dominated sport. The ad also displays scheduling information to make viewers aware of when the documentary will air. The purpose is to persuade audiences that the documentary is worth watching through an engaging design that appeals to a mass audience.
Unit 32 designing idents for television lo1 andEmmaTheUnicorn
The document discusses television idents, which are short advertisements that identify the channel. It describes what idents are used for, such as creating brand identity and intriguing audiences. It provides examples of idents from channels like BBC, Channel 4, and Cartoon Network. These idents showcase themes, logos, sounds and images tailored to each channel's target audience. The document also discusses conventions, marketing opportunities, and how idents appeal to different audiences through distinctive features.
TV idents have been used since the 1950s to identify television channels between programs. They promote the channel's identity and brand through short video or audio clips. Channels often create new idents when rebranding or changing their programming. Idents help attract audiences and reflect the target demographics and content of each channel. Several examples are provided of idents for channels like E4, BBC1, Sky Movies, Film4, and Animal Planet that showcase how idents represent each brand through design, audience interaction, and informative versus entertainment purposes.
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
Harley Davidson HBR Case analysis- Preparing for the next centuryJibin Joseph
Here are potential responses to the questions:
B1/B2
Q1. Some people tattoo the Harley Davidson logo on their body because the brand has become a lifestyle and a culture. It represents freedom, rebellion and individuality for many riders. Tattooing the logo is a way for super fans to permanently identify with the brand.
Q2. Harley Davidson seems to be trying to balance going back to its roots while also moving into the future. On one hand it is preserving traditions like the V-twin engine, but it is also innovating with new designs, technologies and targeting younger riders. It remains to be seen if this dual approach will be successful long term.
C1/C2
Harley-Davidson has traditionally pursued a differentiation strategy focused on heavyweight cruiser motorcycles that appeal to a sense of lifestyle and experience. However, the company faces threats to its competitive position from changing customer demographics and preferences. To sustain its advantage, Harley-Davidson should pursue strategies to reduce costs, enhance differentiation through innovation, and lock-in customers internationally while protecting its intellectual property. Specifically, the company could lower prices by improving efficiency, increase sales volumes for economies of scale overseas, and invest more heavily in research and development to create new types of motorcycles.
Harley Davidson faced strong competition from Japanese motorcycle manufacturers in the 1980s that led to decreased market share and quality control issues. In the 1990s, Garry Berryman led an initiative called the Supply Management Strategy to improve Harley Davidson's purchasing processes and relationships with suppliers. This included reducing the number of suppliers to focus on deeper partnerships, implementing a new software system called Oracle Internet Procurement to standardize purchasing across sites, and optimizing the supply chain. By 2003, Harley Davidson was able to exceed its goal of increasing production capacity to 300,000 motorcycles per year for its 100th anniversary.
This document discusses what an ident is and the various purposes that television channel idents serve. It explains that idents are short visual images used to identify TV channels. Key functions of idents include helping viewers identify the channel, organizing programming schedules, segmenting content, creating a corporate identity, encouraging brand loyalty, branding specific content like news or sports, appealing to target audiences, providing marketing opportunities, and packaging series and events. Specific examples are provided to illustrate these purposes of idents.
The document discusses the results of a survey about advertising for a clothing brand called Ellie-May. The survey found that respondents preferred: seeing 4-5 outfits in a TV ad; using multiple models instead of just one; having day and night TV ads be similar but with some differences; revealing the brand name at the end of the ad; including both day and evening clothing in a sponsorship sequence; and having the soundtrack in radio ads be upbeat without lyrics.
The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
The document discusses television channel idents, which are short advertisements that introduce upcoming shows. It defines idents and explains their purpose is to inform viewers about shows in an entertaining way. Key points include:
- Idents are typically 20-30 seconds and include the channel logo, show information, and a theme to match the channel's brand.
- Conventional features of idents include voiceovers, logos, show times, and themes to link shows and engage viewers.
- Examples are given of Disney XD Christmas idents that use winter themes, colors, and shapes to match the season.
- Different channels like MTV and BBC take varied creative approaches to their idents within time and
The document provides an evaluation of a student's products - a 2 minute sitcom clip and 3 page fan website - created for an assignment. The student summarizes that they achieved the goals of the assignment by creating the required deliverables and establishing narrative themes, characters, and location in the clip. Feedback from viewers noted they understood the clear narrative flow. The student discusses key concepts such as representing youth in a positive way and fitting the style and tone of the target channel, E4. Overall, the student believes the products communicated their intended ideas effectively to the target 16-25 year old audience.
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Our print advert challenges some conventions while adhering to others. We used the BBC logo placement but included an educational background image rather than a blank space. While most BBC ads lack additional text, we included documentary details without a text backdrop like other channels to provide needed information within BBC conventions. The ad's darker colors and brighter central figure connote the documentary's theme, drawing on techniques from BBC and ITV ads but tailored to our needs.
This document discusses and analyzes television idents for different channels. It begins by outlining the core purposes of idents such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are explained.
The document then analyzes specific channel idents in depth. It describes the current design of BBC1 idents and how it reflects the channel's brand identity. BBC2, ITV, Channel 4, and Channel 5 idents are also described and analyzed in terms of design, style, and how they reflect the respective channel's identity.
Opportunities and limitations of onscreen graphic representations are discussed. Two channels aimed at different audiences, CBeebies and BBC3, have
An ident is a short visual or video that television channels use to identify themselves. It represents the channel and is used during scheduling breaks to attract viewers and maintain brand identity. Channel idents are designed considering factors like setting, tempo, interactivity, and the balance of information and entertainment. The BBC first created idents in the 1950s and has evolved their designs over time, including using globes and computer graphics.
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Channel idents are short logo sequences that play between programs to identify and brand a television channel. They are important because they instantly signal to viewers which channel they are watching. Effective idents connect with target audiences through distinctive visuals and sounds that reflect the tone of the channel. For example, the E4 ident uses surreal animated scenes and the Horror channel ident features dark corridors and suspenseful music. Good idents attract viewers to stay on the channel and watch more content. When creating idents for TV, designers must avoid things that could negatively impact young audiences like disturbing sounds or images.
The document evaluates a print advertisement for a boxing documentary television program. The print ad conforms to Channel 4 conventions, including positioning the Channel 4 logo on the left side due to the image angle. It features a main image of a female boxer asserting power over men to symbolize that boxing is not just a male-dominated sport. The purpose is to persuade audiences that the documentary is worth watching by engaging and enticing them.
The document evaluates a print advertisement for a boxing documentary. The ad conforms to Channel 4 conventions with the logo on the left side. It features a main image of a female boxer asserting power over men to show that boxing is not just a male-dominated sport. The ad also displays scheduling information to make viewers aware of when the documentary will air. The purpose is to persuade audiences that the documentary is worth watching through an engaging design that appeals to a mass audience.
Unit 32 designing idents for television lo1 andEmmaTheUnicorn
The document discusses television idents, which are short advertisements that identify the channel. It describes what idents are used for, such as creating brand identity and intriguing audiences. It provides examples of idents from channels like BBC, Channel 4, and Cartoon Network. These idents showcase themes, logos, sounds and images tailored to each channel's target audience. The document also discusses conventions, marketing opportunities, and how idents appeal to different audiences through distinctive features.
TV idents have been used since the 1950s to identify television channels between programs. They promote the channel's identity and brand through short video or audio clips. Channels often create new idents when rebranding or changing their programming. Idents help attract audiences and reflect the target demographics and content of each channel. Several examples are provided of idents for channels like E4, BBC1, Sky Movies, Film4, and Animal Planet that showcase how idents represent each brand through design, audience interaction, and informative versus entertainment purposes.
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
Harley Davidson HBR Case analysis- Preparing for the next centuryJibin Joseph
Here are potential responses to the questions:
B1/B2
Q1. Some people tattoo the Harley Davidson logo on their body because the brand has become a lifestyle and a culture. It represents freedom, rebellion and individuality for many riders. Tattooing the logo is a way for super fans to permanently identify with the brand.
Q2. Harley Davidson seems to be trying to balance going back to its roots while also moving into the future. On one hand it is preserving traditions like the V-twin engine, but it is also innovating with new designs, technologies and targeting younger riders. It remains to be seen if this dual approach will be successful long term.
C1/C2
Harley-Davidson has traditionally pursued a differentiation strategy focused on heavyweight cruiser motorcycles that appeal to a sense of lifestyle and experience. However, the company faces threats to its competitive position from changing customer demographics and preferences. To sustain its advantage, Harley-Davidson should pursue strategies to reduce costs, enhance differentiation through innovation, and lock-in customers internationally while protecting its intellectual property. Specifically, the company could lower prices by improving efficiency, increase sales volumes for economies of scale overseas, and invest more heavily in research and development to create new types of motorcycles.
Harley Davidson faced strong competition from Japanese motorcycle manufacturers in the 1980s that led to decreased market share and quality control issues. In the 1990s, Garry Berryman led an initiative called the Supply Management Strategy to improve Harley Davidson's purchasing processes and relationships with suppliers. This included reducing the number of suppliers to focus on deeper partnerships, implementing a new software system called Oracle Internet Procurement to standardize purchasing across sites, and optimizing the supply chain. By 2003, Harley Davidson was able to exceed its goal of increasing production capacity to 300,000 motorcycles per year for its 100th anniversary.
Harley-Davidson has been a staple of American culture for over 100 years. While it struggled in the 1970s and 1980s, investments in new models and production efficiencies led to strong growth. However, the recession negatively impacted the heavyweight motorcycle industry. Currently, Harley-Davidson has over 50% of the North American market but faces challenges expanding abroad and attracting younger riders. It relies on its strong brand image and loyal customer base but will need to adapt to changing demographics and markets.
The document discusses Harley Davidson's enterprise software selection process. It describes how the company formed a team to define requirements for a new Supply Management System. Eight software providers submitted proposals which were evaluated. Three finalists did presentations and demonstrations. Based on scoring across functionality, presentation skills, and change management capabilities, one provider was recommended for their strong technical solution.
This presentation illustrates the analysis of Harley-Davidson's competitive strategy. It is based on the case from Grant, R., 2010. Contemporary Strategy Analysis. 7th edition, pp. 636-654
Harley Davidson a comprehensive Case Study SolutionSalman Hanzala
The document provides an analysis of Harley Davidson Inc. for its 100th anniversary. It discusses the motorcycle industry features and analyzes Porter's five forces. It also examines Harley Davidson's current strategies, opportunities and strengths through EFE and IFE matrices. The financial analysis shows the company's strategies have been working well, with increasing profitability and market share over the last three years.
The document discusses various models of ownership in the film and TV industries including public service, commercial, independent companies, conglomerates, and integration models. It also explores funding methods like licensing fees, sponsorship, subscriptions, and advertising. Key jobs in the creative media sector are profiled such as film director, camera operator, costume designer, and script writer. Workers' rights, health and safety, equal opportunities, ethics and legal issues are covered. Significant changes to the industries like new technologies, cinema and sound improvements are also summarized.
Target audiences are classified using social grades A through E based on occupation, with A being high-level managers (4% of UK) and E being unemployed or low-income (8% of UK). Audiences are also classified by demographics like age and lifestyle to target specific groups. For example, video games often target teenagers who make up a large portion of gamers. The advertising platform is also important for reaching the right demographic. Social media, for example, is effective for reaching teens.
TV advertisements use techniques like camera angles, editing, lighting, sound, music, and graphics to engage audiences. Close-ups, cuts, and enhanced lighting are used to make subjects seem more appealing. Sound effects,
This advert uses the ninth format of Gunn's 12 advertising formats by featuring Cristiano Ronaldo prominently to promote KFC. Ronaldo dominates the page and stares directly at the audience. In the background is a stadium, symbolizing Ronaldo as a famous footballer to appeal to that audience. The KFC logo and slogan are also featured.
The document discusses using below-the-line marketing like web 2.0 and social media to promote an independent film. This targets the film's niche audience of educated, particular viewers. Teasers, behind-the-scenes footage, and interviews will create awareness and interest. Short clips shown online and on TV will generate desire among viewers to learn the full story by seeing the film. Staggered releases of promotional content are aimed at driving the audience to take action and view the film.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
The document discusses choosing Film4 and Warp Films to co-produce and distribute the film. Film4 and Warp Films have successfully worked together before on similar "social realism" films that appeal to a niche, educated audience. Their experience with limited budgets and independent films makes them well-suited to provide advice and support. Using two production companies provides a larger budget than one alone. Film4 also funds up-and-coming directors and exhibits films on TV to help new filmmakers.
The document discusses career opportunities in the media sector, specifically the film industry. It outlines several key job roles in film including producers, directors, camera operators, sound recordists, picture and sound editors, screenwriters, and more. It explains the typical responsibilities and skills required for each role. It also discusses finding employment through websites, CVs, showreels, interviews, and gaining experience through voluntary work. The structure and types of media are outlined, including public service media, commercial media, independent media, and cross-platform distribution models. Legal and ethical considerations for working in the film industry are also summarized.
Working in the creative industry matthew hackett final19001069
The document discusses career opportunities in the UK media industry. It describes various sectors like film, television, radio, animation, games and publishing. It then focuses on the film sector and lists many jobs involved in film production, distribution and exhibition. These include producers, directors, camera operators, sound recordists, editors, designers and more technical roles. It discusses contracts like full-time, part-time, freelance work and provides tips for finding work like networking, websites, interviews and gaining experience.
Public service broadcasters like the BBC are mainly funded through license fees provided by the UK government. Commercial broadcasters such as ITV, Channel 4, and Channel 5 generate revenue primarily through television advertisements. Subscription channels earn money from monthly subscription fees paid by viewers to access a wide range of channels. Each method has advantages and disadvantages - license fees provide a stable income source for the BBC but viewers may feel they pay for something they don't use, commercials allow independence but content is influenced by advertisers, and subscriptions give diverse content but high costs limit some viewers. Overall the document compares different television business models and their funding approaches.
The document discusses opportunities for a career in the media industry, specifically TV. It identifies jobs in the TV sector such as camera operator, sound assistant, and autocue operator. It outlines the responsibilities and skills required for these roles. The document also discusses routes into these careers, including university degrees, apprenticeships, and work experience. It proposes taking a media production course at college, then a gap year for apprenticeships or work experience before a university degree in film/TV or journalism, and eventually applying for entry-level jobs in live TV.
The document discusses the television industry in the UK. It notes that the BBC, ITV, and Channel 4 are the top three broadcasters. The BBC is funded by television licenses and is the oldest broadcaster. ITV was launched in the 1950s to compete with the BBC. There are many roles involved in television production, from directors and producers to writers, researchers, and marketing managers. Employment can be full-time, part-time, temporary, or freelance. Creating a portfolio and social media presence can help increase opportunities in the television industry.
The document discusses various job roles within the media industry, including scriptwriters, commissioning editors, producers, agents, and corporations. Scriptwriters come up with scripts to sell to production companies. Commissioning editors evaluate scripts for suitability and provide briefs to scriptwriters. Producers oversee all aspects of production and distribution. Agents represent scriptwriters and help sell their scripts. Corporations own subsidiaries and have more resources than independent companies. Legal and ethical considerations like censorship, copyright, and watershed ratings must also be addressed within the media industry.
The document provides information on different models of ownership in the film and TV industries, including public service, commercial, independent companies, global conglomerates, and monopolies. It also discusses funding methods like licensing fees, sponsorship, subscriptions, pay-per-view, advertising, and product placement. Various job roles in the creative media sector are profiled, such as TV director, studio manager, sound supervisor, and camera operator. Workers' rights, health and safety, equal opportunities, ethics and legal issues are covered. Examples of ethical codes being broken by the creative media industries are identified.
This document discusses various revenue streams and financing methods for films and TV shows, including sponsorship, crowdfunding, corporate finance, advertising/product placement, franchising, and costs. Sponsorship involves brands paying to be associated with a show in exchange for brand awareness. Crowdfunding involves individuals contributing money to support a creative project. Corporate finance involves investment from large corporations expecting a high return. Advertising/product placement involves brands paying for their products to be featured. Franchising involves licensing products related to the film. Budgeting must account for pre-production, production, and post-production costs, including above-the-line costs like actors and below-the-line costs like equipment. Story rights and screenplays
Commissioning editors aim to build a publisher's list by identifying books and media products to publish. They respond to author proposals and ensure scripts are submitted in the correct format and on time. Producers oversee turning ideas into projects from conception to completion. Directors are responsible for the interpretation of productions and help fulfill their vision by directing actors and crew. Writers practice the craft of screenwriting for movies, video games, and TV programs through engaging storytelling and sending scripts to producers in the correct format.
This document outlines a film production company called Elegance Pictures. Their target audience is young adults aged 16-23 as their film will address themes of drugs and depression that this age group commonly faces. Their unique selling points include providing a helpline for audiences and giving opportunities to young filmmakers. Their logo is an eagle to represent the precision they take in filmmaking. Marketing strategies include social media promotion and posters in public transit areas. They aim to produce films in the British Social Realism genre to realistically portray life situations.
Media projectTurn in a 3-page (not counting the title page) in.docxARIV4
Media project
Turn in a 3-page (not counting the title page) individual report covering the following points:
The movie is Erin Brockovich .
Analyze the communication theories, models, and concepts discussed throughout the course in relation to your selected movie or television show. Be sure to address the following:
Self-awareness of the movie or television show’s characters
Self-presentation and self-disclosure of the movie or television show’s characters
Communication goals and styles of the movie or television show’s characters
Prevalent stereotypes in the movie or television show
The movie or television show’s conflict and how the characters approached and managed it
Describe your chosen character’s self-presentation style, giving specific examples from the program that demonstrate that style.
Media project
Turn in a 3
-
page (not counting the title page) individual report covering the following points:
The movie is
Erin Brockovich
.
Analyze the communication theories, models, and concepts discussed throughout the course in
relation to your selected movie or television show. Be sure to address the following:
Self
-
awareness of the movie or television show’s characters
Self
-
presentation and self
-
disclosure of the movie or television show’s characters
Communication goals and styles of the movie or television show’s characters
Prevalent stereotypes in the movie or television show
The movie or tele
vision show’s conflict and how the characters approached and managed it
Describe your chosen character’s self
-
presentation style, giving specific examples from the
program that demonstrate that style.
Media project
Turn in a 3-page (not counting the title page) individual report covering the following points:
The movie is Erin Brockovich .
Analyze the communication theories, models, and concepts discussed throughout the course in
relation to your selected movie or television show. Be sure to address the following:
Self-awareness of the movie or television show’s characters
Self-presentation and self-disclosure of the movie or television show’s characters
Communication goals and styles of the movie or television show’s characters
Prevalent stereotypes in the movie or television show
The movie or television show’s conflict and how the characters approached and managed it
Describe your chosen character’s self-presentation style, giving specific examples from the
program that demonstrate that style.
Business proposal
Our purpose in these assainment to solve a problem that may many company suffer from these problem with is laze employees (inefficient employees). So lazy employees are ones who do what they need to do to get by. They do “just enough” to not get fired. They are never the ones to go above and beyond. They will never take on extra shifts or ask for more work. They take shortcuts whenever p ...
A distributor is a company that controls how a film or TV series is marketed and distributed. They are responsible for setting the release date and deciding how the content is marketed to the public. Distributors can either directly own networks and theaters, or work independently to distribute content on DVD/Blu-ray. Distribution is important for a film's success because distributors decide how long films are shown in theaters, affecting box office earnings. Distribution also helps make independent films known to wider audiences beyond their target market.
Enable your channel for monetization. Connect your YouTube channel to an AdSense account to earn money and pay for your monetized videos. By taking a minute, you can know the types of videos you can demonetize and different ad formats. For more info visit the site http://youtubeseoexpert.com/
Similar to Undersntading tv and film industry template scroll (20)
1) The document provides instructions for editing video footage using Adobe Premiere Pro CS6 by organizing footage onto a timeline and adjusting clip settings for proper sizing and scaling.
2) It describes how to import footage files, drag clips onto the timeline, and adjust motion settings to fill the screen.
3) Transitions and effects can be added by dragging selections from the effects panel onto clips to refine the editing process before exporting the final video.
This document is a personal CV that summarizes media-related skills, including shooting steady footage without a tripod, consistently changing camera angles as demonstrated in a production called "Haydon's Got Talent", acting realistically as shown in other projects, and operating the control console for multi-camera productions to fill any needed role.
This document provides a diagram of an audience seating area with a stage in front of tiered rows. There are 4 cameras placed in different locations likely to film or record the stage performance. Additionally, there are 2 boom microphones suspended above the stage that are used to capture audio.
Undersntading tv and film industry template scrolljaybee1996
This document provides information about different models of ownership in the film and TV industries, including public service, commercial, independent companies, and global conglomerates. It also discusses concepts like vertical and horizontal integration, and monopolies. The document then profiles two contrasting ownership models through case studies of the BBC and Channel 4, describing how each generates revenue through licensing fees, advertising, broadcasting, and their digital platforms. Finally, it defines different working patterns in the creative media sector like shift work and freelancing, and provides profiles for five jobs - director, cameraman, script editor, production assistant, and marketing executive.
James Brewer is proposing to produce "Haydon's Got Talent" using four cameras to demonstrate his ability to record a multiple camera production. The goals are to learn how to use and control the cameras, audio setup, and back setup in order to film the talent show from different angles as instructed. The target audience is those participating in and viewing Haydon's Got Talent, and the teachers overseeing the project.
This document outlines a parallel editing sequence for a 6 scene film or video project. Scenes 1, 2, 3 are intercut to tell the overall narrative with Scene 1 followed by Scene 2 and then Scene 3, repeating the pattern, before concluding with Scenes 4, 5 and 6.
This document discusses research methods for a film project. It begins by outlining the filmmaker's plan to conduct interviews to collect qualitative data on what genre of film is most popular and what viewers want to see. The interviews will ask about age, gender, favorite genres, and likes/dislikes in films to identify a target audience and help determine the film's rating. The purpose of the research is to directly ask viewers what they want through qualitative interviews rather than just surveys, in order to better understand opinions and preferences and make the most financially successful film.
This document outlines an assignment for a BTEC film and video editing course. Students are asked to create a blog as a reference guide for editing. The blog must include three parts: 1) Posts explaining the development, purposes and techniques of editing. 2) A step-by-step guide to preparing footage for editing. 3) Examples of edited student work with reflections on the editing process. The assignment aims to develop students' skills and understanding of post-production editing processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
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There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Undersntading tv and film industry template scroll
1. Understanding the film and TV INdustries
Ownership and FUnding (P1, M1, D1)
define the following models of ownership
public service
commercial
independant company
global conglomorate
horizontal / vertical integration
monopoly
This is a service that is provided by the public for the public and these are regulated by the government
A television or radio advert
A company that is privately owned not by the government usually not ever available to the public
a company that is formed through a large amount of corporations globally
Vertical is when several steps occur in production or distribution within one company in order to increase
its marketplace position in the hierarchy
Horizontal is when a company thinks up and uses a strategy to increase their shares within the market by
taking over a similar company
This is a company that only sells a particular commodity and this company is the only company to sell it
2. explore two case studies which demonstrate two contrasting
ownerShip models
case study 1:
case study 2:
BBC Advertising and how they make money
The BBC are a multi national corporation that specialise in advertising and live broadcasting, they make
their money through these two methods
The BBC make a lot of money through the use of a television licence that is paid by everyone that uses a
television, The annual amount paid by a viewer of the BBC is compulsory and equates to about £149
which in turn pays millions to the BBC due to their high amounts of viewers on a regular basis and the
amount of revenue that is gathered over one year can add up to a huge profit for them
The live broadcasting that the BBC provides for the public means that they provide a public service that
the public pay for, this is a lot of the income of the BBC
The advertising that the BBC provides is through adverts on the BBC Channel, Also they provide several
other channels e.g.. BBC entertainment, BBC lifestyle, CBBC and CBeebies. CBBC and CBeebies are
channels that have been specially made in order to capture the eyes of young children all the way up to
teenagers who would quickly find that this a popular channel pick for them when growing up and these
channels make a huge amount of revenue due to the amount of kids watching CBBC and the amount of
kids watching CBeebies and these methods of live broadcast make the BBC huge revenues
Also the BBC has a website that displays advertising through many links that are changed regularly, you
can visit the website and look at news stories, the weather report and there is also a television schedule for
the viewers, Also the website features a link to the BBC I Player which allows you to catch up with the
latest programmes if you missed them which saves recording which is an incentive
Channel 4 Advertising and how they make money
Channel 4 is a multi national corporation that specializes in advertising and live broadcasting
The channel 4 is payed for under the television license and the annual fee adds up to quite a chunk of
revenue for channel 4
The advertising for channel 4 is through adverts on its channel and the advertising for channel 4+1 and E4
and E4+1 as well as 4 on demand is all available while watching other programmes on other channels.
Also billboards advertising channel 4 programmes are often seen with the channel 4 logo attatched and so
when you see that programme you will be able to see what it has to offer and the maybe you will watch it
constantly as opposed to other channels
The channel 4 programmes tend to be aimed at teenagers and this is good for the channel as it will receive
a large population of viewers that will watch programmes on this channel constantly and will probably get
into a habit of frequently visiting 4od which creates revenue for channel 4 on a large scale
Even older adults will be watching channel four due to the variety of comedy and dramatic programmes
that it shows on a daily basis, Channel four is well known for hosting the broadcasting of hit Television
Shows like Friends and Everyone Loves Raymond
3. discuss how funding is generated through the following revenues
licence fee
sponsorship
subscription
pay per view
advertising
product placement
development funds
If you are sponsored by someone who is quite well known then you can access its commercial potential for
a fee which will in turn generate you more revenue
This can give a large revenue by people paying a monthly or weekly fee for a service e.g. an online game
having a subscription to be paid so you get benefits within the game
This generates revenue through the service of showing something like a show at a certain time and putting
a fee on it, e.g. wrestling on a channel that you pay twenty pounds for and then at 8 o clock you can watch
it on the channel you purchased it off of
By advertising a product or service it encourages people to buy that product or service meaning that you
will generate revenue through these purchases
This generates revenue by the fact that in a television programme or film, the audience familiarise
themselves with the brands and logos of well known companies e.g. there may be a billboard advertising
coca cola in a film which will be made familiar by the films audience and may in turn cause a lot of the
viewers to buy coca cola
This generates revenue due to channels being shown that advertise products and make people aware of
them and their prices meaning that people will probably buy these products
You can fund a lot of revenue from this because if a license fee is charged every month for television then
people will almost always pay it and you will generate revenue
4. define the following working patterns
over the following pages identify 5 different jobs within the
creative media sector and create A PROFLE OF EACH JOB.
shift work
freelance
fixed term
JOB ROLES AND CONTRACTS (P2, M2, D3)
This type of working pattern means that you are hired for a certain time that you are made aware of and the
main part of the job is that it is not permanent meaning that you may be essentially fired off after a few
months if your fixed term contract ends before you are hired permanently . This leads to an inconsistent
job pattern
This type of work means that you are hired to do shifts of work at certain times that are fixed every time so
that people will fulfill a specific amount of hours and the hours wont generally change e.g. nine in the
morning until five at night or if you had a night shift you may work from nine at night until seven in the
morning but the important part is that you work in sections of time
This type of work means that you are self employed and not committed to a certain business or company
meaning that you can make money through a company paid job but you do it through your own funds and
keep all of the profit e.g. a free lance photographer may take pictures and sell them on to a company but is
not employed by the company to do so, similarly they may sell the pictures on to the public at a price that
isnt fixed
5. job: Director
As a director the roles and responsibilities that you would have to fulfill are as follows:
Script writing: This may or may not be needed but when it is needed the expectations would be to spend a
large portion of time writing and proofreading a script for a film and then in turn getting second opinions
and tweaking it all the way up to when an actor/actress will be saying it within a film
Choosing cast and locations: This is key to making a film due to this being what makes a film, the role of a
director would be to make the most crucial decisions in this field as to who will be cast in the film and the
location(s) of the film. The crew must also be selected and this is also crucial because the crew may be
inexperienced and that would make a bad film so you would need to choose wisely. You would also be in
charge of lighting, camera shots, filming and any special effects that need to be added
In order to be a director you must have artistic visions in order to make successful films and you need to be
consistent in you work as well as all of the above and you have to be a successful and powerful leader to
lead the film to success
If you fulfill these roles you could be looking at huge revenue which varies depending on if your shooting
a Hollywood blockbuster or a film that only really just profits
6. job: Cameraman
As a camera man you will be faced with key qualities and responsibilities due to your role in shooting a
film.
Physical coordination and strength: You will need a mixture of both great coordination with the camera
and strength to be able to move and set up your camera from location to location
Ability to use technical skills with creativity: You will need to be a very creative person in order to fulfill
the role of the camera man and the combination is key to being able to perform well as a cameraman and
keep consistency within the workplace
Precise attention to detail: You will need a good eye when being a camera man, you will need to have a
skill of looking out for precision when referring to the detail within the production and your eye should
detect a perfect shot from an average shot
Excellent communication skills and a good sense of teamwork: You will need to be polite to people but at
the same time should have a good idea of how to communicate freely with people because they may not
always be making the right decisions but it goes both ways, the skill of communication also includes
certain things such as explaining how you want something to look for it to be filmed.
You must also be very eager and ready to work as part of a team because you are never going to be alone
and you need to be ready for group discussion and work as a whole because the team of crew that you will
be on will will all need to be able to see you as approachable and a team player
7. job: Script Editor
You will be expected to have a critical overview of a script that has been made for you and you are
expected to be just as creative in terms of your future visions of what a production should look like and
how to make it as successful as you can
You should have a keen insight into the all of the different aspects that there are in screenplay tone, genre,
structure, character, plot action and dialogue
You must understand the various stages within development including synopses, rough drafts and treaties
and you should be able to help develop these into a success
You may need to have a key understanding and knowledge of the film market and all of the requirements
that need to be met to make an extremely successful film with a lot of profit income
The best script editors are usually experienced and qualified in the field of negotiating with screenwriters
and film producers in order to produce very profitable production
8. job: Costume Designer
You will be expected to have a key eye for designing the outfits that will be worn by the actors this means
that you will have a key eye for fashion if it is a chickflick or a key eye for amazing life like versions of
the costumes that viewers will be able to familiarise themselves with, this means that a spider man costume
would need a lot of detail etc...
You must carry out certain research into costume styles, design and the construction of all of the costumes
You must be familiar with certain materials and will need to be able to meet deadlines of drafts and you
will need to plan in advance and must be consistent at planning and meeting the deadlines. This is a must
have requirement.
Finally you must be flexible and must be able to keep busy doing the work that you have been given
9. job: Editor
You have a very simple yet consistently similar job of editing films that needs to be cut and made into a
perfectly showable film
You must be able to meet deadlines
You must be able to keep work constant and be able to keep a consistent schedule
You must be able to edit properly and be able to cut and trim clips to make the films ready to be watched
in the cinema by the end of your deadline
10. WHAT RIGHTS ARE WORKERS ENTITLED TO? trade unions, HEALTH AND SAFETY, EQUAL OPS
RIGHTS, ETHICS AND LEGAL (P3, M3, D3)
There a certain amount of rights that workers are entitled to when they are in the workplace these are based
on your statutory rights and your contract of employment and so your rights at work change depending on
whether or not you have certain statutory rights
Your contract of employment is not allowed lawfully to take away any rights that you have e.g. if a
contract says that you are only allowed to receive two weeks paid holiday per year but lawfully every full
time worker is entitled to four weeks paid holiday per year then that part of the contract does not apply and
the lawful right is applied instead
Your statutory rights are rights that have been passed by parliament and are based off of the law. Nearly
every worker has certain legal rights regardless of their workload per week. These rights can be applied
immediately or may require a certain length of time before they apply to the worker
The rights are as follows:
The right to a written statement of terms of employment that is issued within the first two months of
starting work
The right to an itemized pay slip which will apply from the day that the employee starts working
The right to be paid at least the national minimum wage which applies from day one that the worker starts
The right to not have illegal deductions made from wages which applies from the first day of work
The right to a paid holiday which if you are full time is twenty eight days per year, part time employees are
entitled to a portion of the holiday time
The right to time off for trade union activities and duties which applies from day one of the work. However
this time off does not necessarily have to be paid. The employee also has a right to an accompaniment by a
trade union representative to a disciplinary or grievance hearing. If an employee takes part in official
industrial action and is dismissed due to this then it is automatically an unfair dismissal
The right to paid time off to look for work if being made redundant which applies once the employee has
worked for two years
The right to time off to study or training for 16-17 year olds which applies immediately
The right to paid time off for ante natal care which applies instantly
The right to paid maternity leave
The right to paid paternity leave
The right to ask for flexible working to care for children or adult dependents
The right to paid adoption leave
11. IDENTIFY ANY EXAMPLES OF WHERE YOU CONSIDER THE CREATIVE MEDIA
INDUSTRIES TO HAVE BROKEN ETHICAL CODES
The phone hacking scandal: This involved the accusations of phone hacking, police bribery and using
improper influence in order to publish stories for the news of the world. The investigations took place
between 2005 and 2007 and concluded that the paper phone hacking activities were limited to celebrities,
politicians and members of the British royal family. In 2011 it was revealed that a murdered school girl,
relatives of deceased british soldiers and victims of the 7/7 bombings all had their phones hacked too
which led to a public outcry towards the owner of The News Of The World "Rupert Murdoch"
The code of ethics provides guidance that lawyers can use for certain matters ranging from client
confidentiality to the treatment of witnesses in and out of the courtroom. Proven violations of the rule of
professional conduct can result in a variety of penalties ranging from verbal/written warnings up to the
ability to practice law being lost
White house scandal: This involved a large amount of people accusing Barack Obama of the the attack on
the U.S compound in Benghazi, Libya due to the accusation that the White House had leaked classified
information about a foiled al-Qaeda plot that may have enhanced Obamas credentials in national security.
Then a disclosure happened and it was brought out that the IRS officials had apparently singled out
conservative and tea party organizations in processing their application for no profit.
Spying on foreign allies: This involved the claim that the US were spying on foreign allies and the amount
of oversight that the US had was like no other country and that any mistakes made had been human or
technical
It was also claimed that the NSA had gathered data on millions of telephone calls but this was said to be
completely false. Furthermore Gen. Alexander said that much of the data that was collected was from non
US outlets and was later shared with the NSA. She further went on to say that it is far more important to
protect the nation than give up on a programme that could give the nation risk of attack.
Later it was claimed that the US bugged German Chancellor Angela Merkels phone for more than a decade
and the surveillance only ended a few months before. Also it was claimed that the NSA spied on french
diplomats in Washington as well as the UN and that they conduced surveillance on millions of French and
Spanish phone calls amount other operations against the allies of the US
It was with understanding that Obama was unware of the bugging of Angela Merkels phone which causes
huge problems
12. WHAT ARE THE MAIN RESPOSIBILITIES AND ROLES OF THE FOLLOWING
THE BROADCASTING act
THE BBFC
ofcom
The broadcasting act is there in order to give the Independent Broadcasting Authority the power to provide
a second television station. This made the process of creating channel four possible in 1982
Also it allowed the government to take control of the BBC in a national emergency
The BBFC have responsibilities that are in the best interests of adults that are parents due to the fact that
they publish the age certificate on films that are shown in the cinema and they also publish the age
certificates that are set for every video game that is sold. It is illegal for a game or film to be sold in any
store so it is important for the BBFC to be up and running
This is the office of communications that has a responsibility to communicate between each news
broadcasting station and is used to contact each programme
13. WHAT HAVE BEEN THE SIGNIFICANT CHANGES TO THE TV INDUSTRY IN RECENT
YEARS?
INDUSTRY DEVELOPMENTS (P4, M4, D4)
Developments in the TV industry are as follows:
From the development of the television industry in the 1900s the television has been advanced in many
different ways and hundreds of channels have been added in order to salute the entertainment of the public
and everyone has been part of it through complaints and reviews
When the invention of sky came along it was incredibly popular and gave television a huge reputation for
the amount of channels that have been provided
Recently new things like virgin media which is a happy medium between sky and normal television and
also free view and this has recently just made the television industry incredibly popular and the amount of
television licenses has been incredible in the last ten years it has increased the amount of money income
from 2003. The amount of money made has further revolutionized television and will further revolutionize
the amount of television that will be seen by the public and will increase revenue tenfold
Also on sky there has been a new channel added "disney channel" which can be used for entertaining your
children as it features every character from disney which your children can familiarise with and enjoy
which means that even your children should be able to feel entertained by the television industry
Also the CBBC channel has started broadcasting its programmes broadcast on its channel to BBC I Player
and this is good if younger kids use the web because they can access this and watch their favourite
programmes at their own leisure.
14. WHAT HAVE BEEN THE SIGNIFICANT CHANGES TO THE FILM INDUSTRY IN RECENT
YEARS?