Underground music
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Underground music is defined by its experimental, non-mainstream nature and do-it-yourself approach to production. It is created without support from major commercial labels and appeals to niche audiences through social and cultural capital rather than commercial success. Throughout history, underground music has incorporated social and political commentary on topics the mainstream avoids, and served as a cultural identity for communities and scenes. While retaining artistic independence, underground music also intersects with commercial interests as cultural movements are sometimes co-opted by the mainstream.
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![[object Object],1.) Of or relating to an avant-garde movement or its films, publications, and art, usually privately produced and of special appeal and often concerned with social or artistic experiment. 2.) A genre in music and other forms of media intended for an elite audience, that is often characterized by its high levels of originality and experimentation, and does not conform to typical standards, trends, or hypes as set by the popular mainstream media.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Punk indie pres
Punk was a movement in late 1970s America and Britain that attacked dominant modes of production in music, fashion, and graphic design through negation and refusal. It critiqued rock music and mass culture for promoting passivity and conformity. Punk demanded more authentic experiences and alternative communities. While the first wave was soon appropriated, it inspired related postpunk movements and challenged societal decline and problems ignored by the mainstream. Punk promoted a do-it-yourself ethos and cultural resistance through self-created politics, worlds, and culture rather than just consuming what others produced.
Gig posters (final for realz)
Gig posters are handmade artworks that promote concerts and musicians. They originated in the 1960s during the psychedelic era when posters featured surreal imagery that captured the psychedelic experience. The punk era of the 1970s saw simpler posters made using silkscreen printing that matched the raw sounds of punk rock. Today, gig posters are prized works of art collected by fans and created by skilled designers for indie and alternative bands.
1 study of popular music 2014(2)
Popular music can be studied academically by defining it, examining why it should be studied as part of higher education, and analyzing its history, production, consumption, and social impact. Key areas of focus include the development of the popular music industry; critiques of mass culture theory which viewed audiences as passive; and sociological analyses of genres like rock music and how they relate to youth culture. Academic study has grown since the 1970s and now includes departments, centers, and methods for analyzing popular music's musical and extramusical elements.
Popular culture
Theodor Adorno was a Marxist philosopher who wrote about popular music in the mid-20th century. He believed that popular music was not "true art" like opera, and that it was created by music companies to manipulate and fool the lower classes into passively consuming meaningless music without questioning it, while giving them false hopes and replacing their real needs. Other theorists since have argued that Adorno's view was too pessimistic and dismissed the audiences' ability to actively engage with popular music.
Pop culture and mass culture
1) Mass culture refers to culture that is mass produced and marketed to large audiences through mass media. It aims to appeal to mainstream values and tastes.
2) Theorists like Adorno were critical of mass culture, arguing it produced standardized cultural products that manipulated audiences and discouraged independent thinking.
3) However, others saw popular culture as a site of resistance where subordinate groups could challenge dominant ideologies being pushed by mass media outlets. Mass culture remains a topic of ongoing debate around its social and political impacts.
About Evolution of musical sounds by Vincent Rabiola
Vincent Rabiola is a songwriter, singer, scriptwriter, director, actor, etc. He has driven, a team player, motivated, and love working in a creative environment.
CMIC intro 2014
This document discusses commercial music and its context. It explores definitions of terms like "pop" and "commercial music," and examines the relationship between mainstream and underground music. The mainstream is defined as widely accepted music established by media trends, while underground music is more experimental and defined by an elite audience. The document suggests researching how commercial music enables discussion of social, cultural and economic factors.
Essay On Pop Culture
The document discusses the impact of pop culture on society. It begins by defining pop culture as a reflection of common likes among a mass population. Several studies show the effects pop culture can have on specific groups. Economically, pop culture influences how individuals view themselves due to celebrity endorsements. The economy is also reflected in pop culture. Pop culture affects consumption in other countries. Overall, the document examines the various ways pop culture impacts individuals and societies through economic and social lenses.
Global
The document discusses how globalization has impacted the genre of rock music. It explores how styles have blended as music travels faster through digital means. This has led to genre ambiguity as rock incorporates diverse influences. While some see this as threatening rock's authenticity, others argue that music itself enables globalization by communicating complex ideas and emotions across cultures. The homogenization of styles through isomorphism and hybridization has made it difficult to define rock as a genre. However, assessing authenticity based on artistic passion versus commercial motives remains one way to categorize music.
Question 4: Who would be the audience for your media product?
My target audience is the next generation of rock music fans aged 16-25. They are immersed in youth culture and music, taking part in gigs and festivals. They have an interest in emerging artists and unsigned bands. The magazine will feature this new generation of artists to attract readers interested in the future of rock music. It will include articles on music, style, and culture to connect with readers' interests in an untapped market not served by other magazines focused on older generations.
Tell It Like it is by Latoya L Rogers
The material contained herein is business confidential information of the redd group inc, and may not be used or copied without the prior written permission of the redd group inc. (c)
This was written for a professor in Latin America Study.
Tour Deck
The underground music scene is where so many of today\'s hottest artists cut their teeth. "Music is My Life" is the first tour of its kind--bringing together Hip Hop, R&B artists, fans and marketers who want to engage with this lucrative lifestyle group!
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About Evolution of musical sounds by Vincent Rabiola
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Question 4: Who would be the audience for your media product?
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