The document discusses the music industry and audiences in the 1970s and 2000s. In the 1970s, subcultures like hip hop, disco, punk rock, and skinhead youth culture emerged. The sexual revolution and films like Saturday Night Fever contributed to controversies around disco music. Punk rock emerged as a radical rejection of pop music. In the 2000s, subcultures included emo music and post-punk rock. New technologies like Napster, MP3s, iPods, blogs, and YouTube challenged the music industry business model and led to the industry's decline as people moved away from buying CDs.

1. The Music Industry & Audiences The 70’s & The Noughties

2. S u b c u l t u r e s Hip Hop Block Parties Beatboxing MCing Disco – ‘Disco Rap’ Punk Rock Protopunk Garage Rock NYC – LDN 1977, Pop Punk Nazi Rock Late 1970’s Skinhead youth culture Extreme Rock Disco Gloria Gaynor Soul mixes with Dance Sexual Revolution Gay New York Clubs 70’s

3. C o n t r o v e r s i e s The Disco Era Sexual Revolution, bell-bottoms and wild dance moves An opportunity to unapologetically ‘put the boogie in your butt’ – Robert Sickels Barry White, Diana Ross were also among the favourites alongside Gloria Gaynor Saturday Night Fever (1978) Appealed to social outcast like, Homosexuals, African-Americans, Hispanics Later influences RnB and Hip-Hop music Punk Rock Radical rejection of pop music 1976, London and New York Frustration of unemployed youth, inflation music, fashion, attitude The Sex Pistols – absurd lyrics, foul language, on-stage antics, contradictions of pop music Alternative social group, the ultimate deviation from social norms 70’s

4. S u b c u l t u r e s 00’s Emo Adolescent appeal Fashion, Hair, Make-up, other aesthetics of culture Post-Punk Rock Mixture of garage grunge rock and punk rock Came from artist’s/bands worldwide, expressing individual dress sense. 2000 onwards, society adapted to the variety of musical cultures adopting ones that fitted their values and beliefs. Society acknowledged its diversity and embraced it. Subcultures are not as deviated as they once were

5. C o n t r o v e r s i e s Web 2.0 Napster & MP3’s & iPods There was no going back in the industry Blogs and Youtube challenge the role of money in advertisement and promotion Record Industry Ultimate decline The need for CD’s has been lost Record Labels are selling less because of illegal downloading and file sharing 00’s