How does 'Uncut' magazine reach it's target audience?

1. Uncut Magazine
How does ‘Uncut’ magazine reach its
target audience?

2. Reader Profile
• Rock, classic Indie
• Buy the mag for: album and films review, Insightful features
on bands, music and movies
• To find out about classic music/bands
• Usually spend £792 on music and £300 on DVDs a year.
• Average income of £29,263 a year.
• Average male readership: 86%
• Average age of: 37

4. The masthead for Uncut magazine is clear and easy to read.
The font has a classic look, and the colour scheme is very
Neutral (white with a dark shadow to make it stand out).
Because ‘Uncut’ magazine in ‘NME’s ‘cooler older brother’,
The mastheads are rather similar and make the magazine
Very gender neutral (similar to NME).
The front cover has an image of Jimmy Hendrix, who is a relatable
music artists who was current in around the 1960’s, 1970’s, linking
with the target audience for uncut which is around men 35+. The
image is also simple and sophisticated, with the background only
having a black and white gradient effect. This also makes the image
look rather dated, so doesn’t give a polished effect like most
magazines e.g Q

5. Like Jimmy Hendrix, the magazine also
Contains starts which were relevant in the
1960’s onwards, such as Mark Bolan and
Pete Townshend.
The colour scheme on the front cover
Also gives a very aged effect, the black
And white gradient background matches
Well with the mustard yellow tones used
In the font. The bright red is used to
Draw attention to the magazine, but also
Contrasts well with the yellow.
The cover stories also link with the reader profile of wanting in depth stories
And music reviews.

6. The contents title is in upper case black
against a plain white background making it clear
to read.
The contents list is on the left hand side of the page
In one small list, with features at the top and regulars
At the bottom. Unlike most magazines the contents
Also has more information on the articles and the
Article titles are in bright red to make them easier to
find and read. The magazine also contains film and
Music reviews.

7. The right hand page of the double
page spread is of Jimmy Hendrix,
linking with the article ‘Cry
Freedom’. He is dressed in bright
vibrant clothing with guns giving
him a heroic look. The image is also
very natural, with just a blurred
background focusing on Jimmy
Hendrix.
The left hand page of the double page
spread Is for Jimmy Hendrix and has the
title ‘Cry Freedom’ in feminine writing with
to shades of blue. The background is White, and unlike most
magazine the Article starts under the title and has an
Editorial note. This links with the reader profile of ‘Uncut magazine;
There audience buy it because they want an in depth view into
Music and information on the latest upcoming bands.