1. Sponsored by
Information and
Communication Technologies (ICT) Productivity
A Matrix for the Evaluation of ICT Room Diagramming
Solutions in Economic Sustainable Company Performance
within Meeting and Event Venue Organizations
Kuan-wen Lin, PhD Candidate
A Three-round Modified Delphi Study:
Round Three- Analytical Hierarchy Process

2. Sponsored by
Information and
Communication Technologies (ICT) Productivity

3. Value Description of MeetingMatrix Products & Services ICT Value
The MeetingMatrix suite of products and services promotes a property and
its event space to the world through a variety of options; from web-based
products that showcase a venue’s entire property and event space directly Impact on sales
from their own website, to print collateral and many other creative services
Use offered by their strategic partner, VisionaryFX.
the products and Starting with SiteVisit®, web visitors get a geographic bird’s eye view of a
city or region. Planners get snapshots of all that a destination's area has to
services offer, from meeting facilities and hotels, to attractions, restaurants, Impact on
provided by transportation, etc. The implementation of iPlan™ for a single facility will
customer satisfaction
MeetingMatrix as allow users to view different aspects of the facility, from the actual layout
of the venue with drill-down capabilities from a campus map, to stacked
the definition of floorplans and even individual guest and meeting rooms.
Internet Room
Diagramming
Solutions
(RDS)

4. Value Description of MeetingMatrix Products & Services ICT Value
The guaranteed accurate computer diagrams built from MeeingMatrix's
measurements reflect that accuracy which gives event planners confidence
in plans built around them. Planners no longer have to travel to a hotel /
Impact on efficiency
venue for costly site inspections just to determine if the venue will work for
Use them. Sometimes, planners require several set-up changes and
MeetingMatrix makes it easy to rearrange a room set-up.
the products and
Facilitating the communication between meeting planners and the event Impact on
services sites they use. business partner
provided by relationships
MeetingMatrix as
the definition of
Internet Room
Diagramming
Solutions
(RDS)

5. Sponsored by
Information and
Communication Technologies (ICT) Productivity
Survey Survey Survey
Page Page Page
5~9 10~12 13~16
According to
2nd round result,
prioritize and
give weightings to
Factor Tier A;
Factor Tier B;
Factor Tier C;
Factor Tier D;
Internet RDS Value

6. Sponsored by
Information and
Communication Technologies (ICT) Productivity
Survey Survey Survey
Page Page Page
5~9 10~12 13~16
According to
2nd round result,
prioritize and
give weightings to
Factor Tier E;
Factor Tier GH;
Internet RDS
Innovation Diffusion
Characteristics

7. Sponsored by
Information and
Communication Technologies (ICT) Productivity
Survey Survey Survey
Page Page Page
5~9 10~12 13~16
According to
2nd round result,
prioritize and
give weightings to
Factor Tier I;
Factor Tier J;
Factor Tier K;
ICT Usage

8. Sponsored by
Information and
Communication Technologies (ICT) Productivity Hotel /
Convention
Center
Survey Survey ( )
Page Page
17~7 17 Sustainability Score:
102.17 (Example)
According to Room Diagramming
Solutions (RDS) Room Diagramming
ICT usage
(Zhu and Kraemer, 2005;
InnovationDiffusion Solutions (RDS) Zhu et al., 2006)
2nd round result, Characteristics
(Rogers, 1995;
Zhu et al., 2006)
Value
(Fuchs et al., 2010)
prioritize and Compatibility Complexity Observability Trialability
Technology
Organizational
Competence Context
External
Environmental
Context
give weightings to
the three categories : Impact on
Sales
Impact on
Efficiency
Impact on
Business Partner
Relationships
Impact on
Customer
Satisfaction
-RDS Value;
Candidate Key Performance Indicators (KPIs)
• Number of new • Costs of internal • Quality of • Satisfaction of
guests through ICT processes. relationship with meeting / event
-RDS Innovation Diffusion
application. meeting / event guests.
• Costs per labor hour. service suppliers
• Booking rate at the (e.g. Catering • Quality of
meeting / event • Costs of service suppliers)). relationship with
Characteristics; venue.
• Regional market
coordinating
business partners. • Quality of
relationship with
meeting / event
guests.
share. • Marketing costs. meeting / event • Satisfaction of
-ICT Usage) • Sales per labor hour.
planners (e.g.
Wedding planners).
meeting / event
planners.