UMSL Web Transition Update June 8, 2011
•Download as PPTX, PDF•
0 likes•264 views
This document summarizes the current marketing campaigns for the University of Missouri-St. Louis (UMSL). It discusses the different platforms used, including radio, websites, social media, and search engine marketing. It also outlines the target demographics and reach for different campaigns promoting recruitment, summer school, and MBA programs. Current schedules and enrollment updates are also mentioned.
Report
Share
Report
Share
Recommended
Facebook as an advertising platform
Presentation from Geoff McQueen of Internetrix, at the first Digital Wollongong event.
Apologies for the screwed up fonts on Slideshare.
Interview Presentation
This document outlines the marketing and branding strategies and programs for an organization. It divides efforts into information, branding, and marketing programs. For information, it discusses public relations efforts that won 12 awards, and plans for an improved website. Branding activities include advertising and public relations. Marketing programs that have achieved strong returns include roadshows, trade shows, and marketing automation campaigns. The document emphasizes being results-driven and maintaining a work-life balance through continuing education and community involvement.
Tellmewhere update October 2010
TMW is a local search app that enhances the user experience using social media by allowing users to get recommendations from friends and others with similar interests. It provides personalized offers and places to discover based on a user's social connections and activity. The app has been successful, with almost 1 million downloads worldwide so far, the majority in France where it is the top app in its category in Europe. It leverages social networks by allowing visibility, interactions, and viral sharing between users to create value from social connections and user data.
PR Evolved
How the PR process has changed over a century and why the press release must evolve.
Presentation for Social Fresh Portland.
There is Greatness
The University of South Carolina developed a campaign to target prospective students who did not respond to their initial search marketing efforts between sophomore and junior year of high school. They used display ads, social media ads, emails, and a microsite around SAT/ACT test dates to build awareness and encourage these "non-responders" to inquire or apply. Early results showed click-through rates above benchmarks for the digital ads and above-average open and download rates for the emails. As of November 1st, over 6,000 students had inquired or applied as a result of the campaign.
Multichannel Marketing: How to leverage the zombie apocalypse for an award wi...
In this MarketingSherpa webinar, you’ll discover how SunGard Availability Services took a popular media and cultural theme and turned it into a campaign that increased engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share a campaign that earned a Connect and Integrate award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
AdWords Campaign Project
This document discusses setting up ad groups and campaigns for search engine marketing. It includes lists of keywords related to topics like machine learning, online education, science and technology. The document also includes templates for reporting on campaign performance with tables to track metrics like clicks, cost per click, and conversion rates for ad groups, ads and keywords. It evaluates a sample campaign's performance and provides a recommendation to expand keyword research and target additional locations for future campaigns.
Intern PowerPoint - Christina Persaud Rev
This internship summary outlines Christina Persaud's marketing internship with PulteGroup's North Florida division, including an analysis of email blast statistics and recommendations. Key points include:
- Christina analyzed email open and click-through rates to determine best practices for timing, content, and targeting of emails.
- Data showed higher open rates sending emails on weekdays to certain communities and weekends to others.
- Recommendations included adding modules, deep links, and urgency to subject lines to increase effectiveness.
- Email blasts were an effective tool to drive traffic, leads, and awareness of promotions and events.
- The internship prepared Christina for a marketing coordinator role through hands-
Recommended
Facebook as an advertising platform
Presentation from Geoff McQueen of Internetrix, at the first Digital Wollongong event.
Apologies for the screwed up fonts on Slideshare.
Interview Presentation
This document outlines the marketing and branding strategies and programs for an organization. It divides efforts into information, branding, and marketing programs. For information, it discusses public relations efforts that won 12 awards, and plans for an improved website. Branding activities include advertising and public relations. Marketing programs that have achieved strong returns include roadshows, trade shows, and marketing automation campaigns. The document emphasizes being results-driven and maintaining a work-life balance through continuing education and community involvement.
Tellmewhere update October 2010
TMW is a local search app that enhances the user experience using social media by allowing users to get recommendations from friends and others with similar interests. It provides personalized offers and places to discover based on a user's social connections and activity. The app has been successful, with almost 1 million downloads worldwide so far, the majority in France where it is the top app in its category in Europe. It leverages social networks by allowing visibility, interactions, and viral sharing between users to create value from social connections and user data.
PR Evolved
How the PR process has changed over a century and why the press release must evolve.
Presentation for Social Fresh Portland.
There is Greatness
The University of South Carolina developed a campaign to target prospective students who did not respond to their initial search marketing efforts between sophomore and junior year of high school. They used display ads, social media ads, emails, and a microsite around SAT/ACT test dates to build awareness and encourage these "non-responders" to inquire or apply. Early results showed click-through rates above benchmarks for the digital ads and above-average open and download rates for the emails. As of November 1st, over 6,000 students had inquired or applied as a result of the campaign.
Multichannel Marketing: How to leverage the zombie apocalypse for an award wi...
In this MarketingSherpa webinar, you’ll discover how SunGard Availability Services took a popular media and cultural theme and turned it into a campaign that increased engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share a campaign that earned a Connect and Integrate award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
AdWords Campaign Project
This document discusses setting up ad groups and campaigns for search engine marketing. It includes lists of keywords related to topics like machine learning, online education, science and technology. The document also includes templates for reporting on campaign performance with tables to track metrics like clicks, cost per click, and conversion rates for ad groups, ads and keywords. It evaluates a sample campaign's performance and provides a recommendation to expand keyword research and target additional locations for future campaigns.
Intern PowerPoint - Christina Persaud Rev
This internship summary outlines Christina Persaud's marketing internship with PulteGroup's North Florida division, including an analysis of email blast statistics and recommendations. Key points include:
- Christina analyzed email open and click-through rates to determine best practices for timing, content, and targeting of emails.
- Data showed higher open rates sending emails on weekdays to certain communities and weekends to others.
- Recommendations included adding modules, deep links, and urgency to subject lines to increase effectiveness.
- Email blasts were an effective tool to drive traffic, leads, and awareness of promotions and events.
- The internship prepared Christina for a marketing coordinator role through hands-
Que es SlideShare?
SlideShare es un sitio web que permite a usuarios cargar y compartir presentaciones en formato de diapositivas. Más de 70 millones de personas visitan el sitio cada mes para ver presentaciones compartidas por empresas Fortune 500, profesionales expertos, instituciones educativas y organizaciones. El sitio fue creado en 2006 como una versión para presentaciones de diapositivas de YouTube. SlideShare ofrece funcionalidades como subir presentaciones, buscar presentaciones de otros usuarios, gestionar presentaciones con etiquetas, y ver estadísticas de visualizaciones.
Branding Secrets For Non Profits 2011
The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
UMSL Facebook Network
The document discusses the University of Missouri-St. Louis (UMSL) Network on Facebook. It includes:
- The UMSL Network page compiles all official UMSL pages and had over 12,000 fans as of the presentation.
- The network aims to target prospective students and stakeholders and advertise to their friends through the network pages.
- Future plans include growing the network fan base to 15,000 by September, running promotional campaigns on social media, and expanding to other platforms like Twitter.
- Best practices for official UMSL Facebook pages include being transparent, providing fresh content, monitoring comments, setting goals, and linking social media accounts.
It's Not Your Momma's Kindergarten!
The document outlines the daily schedule and activities for a kindergarten classroom taught by Miss Judy and Mrs. Wehr. It includes times for journaling, meeting, language arts, religion, math, computer activities, homework, and more. The schedule incorporates modern technologies like digital photography and internet literacy alongside traditional kindergarten activities.
It's Not Your Momma's Kindergarten!
The document outlines the daily schedule and activities for a kindergarten classroom taught by Miss Judy and Mrs. Wehr. It includes times for journaling, meeting, language arts, religion, math, computer activities, homework, and more. The document repeats the title "It’s Not Your Momma’s Kindergarten!" along with contact information for the teachers multiple times.
Branding Secrets for Non Profits 2011
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
How to use Social Media for Educational Organizations?
The document provides tips for using social media, specifically Facebook, Twitter, and LinkedIn, for educational organizations. It recommends posting regularly on Facebook using hashtags and visual posts. For Twitter, it advises using hashtags and linking to interesting articles instead of direct sales pitches. LinkedIn group tips include identifying relevant groups, participating in discussions, and inviting connections to join your group. The overall goal is for educational organizations to leverage social media for brand reputation management, cost-effective marketing, and sharing their voice.
Strategic Marketing in a Recession
Social Media is a great tool for marketers, and what else should you be using in our current recession? What else should you be looking at besides Facebook, Twitter, and Linkedin?
Un me jeans - branding in web 2.0
UnME Jeans is considering marketing options for their brand targeting 12-24 year old women. A case study analyzed spending on traditional media vs. social media/Web 2.0 options. Facebook and YouTube performed better than other Web 1.0 and Web 2.0 options based on cost per thousand impressions and click-through rates. The analysis recommended incorporating Web 2.0 options like Facebook and YouTube into the media plan, reducing spending on banner ads and TV ads, and focusing more on search ads and Facebook on a CPM basis over Zwinky.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Marketing menu
Use Marketing Menu as a local Platform to Research, Plan and Purchase your next Advertising Campaign.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
UCLA Anderson School of Management partnered with Converge Consulting to increase their inbound marketing efforts for their MBA programs. Converge developed a digital marketing strategy focused on search engine advertising, social media advertising, display advertising, and retargeting to expand UCLA's reach, recruit more women and veterans, and increase inquiries. The strategy included creating targeted personas, developing landing pages, and implementing a multi-touchpoint email nurturing campaign to convert more inquiries into enrollments. Google Analytics was set up to measure the ROI of the digital advertising and inbound efforts. New strategies proposed included promoting content on IvyExec and hosting webinars on professional development topics.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Boston Market Mobile Digital Recruitment 2022
This document summarizes a mobile and digital marketing strategy for recruiting. It outlines various social media platforms and mobile advertising options for generating awareness, building engagement, and acquiring new candidates. These include platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, TikTok, and mobile web and app ads. It also discusses services like landing pages to capture leads, text messaging for follow up, SEO, voicemail direct, and retargeting. The strategy is aimed at reaching candidates on the right devices and placing them in front of the right jobs at the right times.
New Media Marketing
How and why your company needs to have a social media presence. Also, how best to utilize search engine marketing.
Eiif ceg presentation
The document summarizes the results of a social media marketing campaign conducted by a digital education company to promote an online lecture. The campaign was highly successful, driving over 1,400 views of lecture notes and ranking the content within the top 10 search results on Google, Yahoo, MSN/Bing and Ask.com for the keyword "Digital Marketing Lecture". This virtual learning program helped the company acquire new students at no marketing cost, lowering enrollment expenses while adding value to students' education.
Monetizing Social Media
The document discusses opportunities for monetizing social media applications. It provides examples of large social applications on Facebook and their monthly active users. It then outlines several monetization strategies for social applications, including application cross-promotion using ads, agency-sourced branded advertising campaigns, lead generation campaigns, and virtual currency/microtransactions. It emphasizes the importance of viral growth strategies and building engagement to maximize monetization potential for social applications.
Facebook ROI
This document summarizes the opportunities that Facebook presents for businesses, including raising brand awareness, driving website traffic, and engaging customers. It provides key Facebook statistics like having over 600 million active users and being the second most visited site in the US. It then gives recommendations for using Facebook ads and maintaining a Facebook page to generate qualified leads and a case study showing a 300% return on investment.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
VietBuzzAd Credentials - Nov11
Hanh and Sonal have extensive experience in digital marketing and advertising. They have founded a company that provides various online marketing solutions such as digital media planning, banner advertising, viral marketing, email marketing, search engine optimization, and creative services. The company has a team of developers, designers, copywriters and account managers to serve clients.
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 tips to help you bolster your Facebook advertising--as presented by Arik Hanson at Social Media Breakfast New Ulm on Nov. 21, 2014.
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...
The document discusses leveraging social media, specifically Twitter and Facebook, for mobile app marketing. It provides an overview of the app marketing ecosystem and landscape. The bulk of the document focuses on strategies for app marketing on Facebook, including targeting options, how campaigns work, performance tips like testing images and messages, and case studies on campaigns for specific mobile games.
More Related Content
Viewers also liked
Que es SlideShare?
SlideShare es un sitio web que permite a usuarios cargar y compartir presentaciones en formato de diapositivas. Más de 70 millones de personas visitan el sitio cada mes para ver presentaciones compartidas por empresas Fortune 500, profesionales expertos, instituciones educativas y organizaciones. El sitio fue creado en 2006 como una versión para presentaciones de diapositivas de YouTube. SlideShare ofrece funcionalidades como subir presentaciones, buscar presentaciones de otros usuarios, gestionar presentaciones con etiquetas, y ver estadísticas de visualizaciones.
Branding Secrets For Non Profits 2011
The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
UMSL Facebook Network
The document discusses the University of Missouri-St. Louis (UMSL) Network on Facebook. It includes:
- The UMSL Network page compiles all official UMSL pages and had over 12,000 fans as of the presentation.
- The network aims to target prospective students and stakeholders and advertise to their friends through the network pages.
- Future plans include growing the network fan base to 15,000 by September, running promotional campaigns on social media, and expanding to other platforms like Twitter.
- Best practices for official UMSL Facebook pages include being transparent, providing fresh content, monitoring comments, setting goals, and linking social media accounts.
It's Not Your Momma's Kindergarten!
The document outlines the daily schedule and activities for a kindergarten classroom taught by Miss Judy and Mrs. Wehr. It includes times for journaling, meeting, language arts, religion, math, computer activities, homework, and more. The schedule incorporates modern technologies like digital photography and internet literacy alongside traditional kindergarten activities.
It's Not Your Momma's Kindergarten!
The document outlines the daily schedule and activities for a kindergarten classroom taught by Miss Judy and Mrs. Wehr. It includes times for journaling, meeting, language arts, religion, math, computer activities, homework, and more. The document repeats the title "It’s Not Your Momma’s Kindergarten!" along with contact information for the teachers multiple times.
Branding Secrets for Non Profits 2011
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
How to use Social Media for Educational Organizations?
The document provides tips for using social media, specifically Facebook, Twitter, and LinkedIn, for educational organizations. It recommends posting regularly on Facebook using hashtags and visual posts. For Twitter, it advises using hashtags and linking to interesting articles instead of direct sales pitches. LinkedIn group tips include identifying relevant groups, participating in discussions, and inviting connections to join your group. The overall goal is for educational organizations to leverage social media for brand reputation management, cost-effective marketing, and sharing their voice.
Viewers also liked (7)
How to use Social Media for Educational Organizations?
How to use Social Media for Educational Organizations?
Similar to UMSL Web Transition Update June 8, 2011
Strategic Marketing in a Recession
Social Media is a great tool for marketers, and what else should you be using in our current recession? What else should you be looking at besides Facebook, Twitter, and Linkedin?
Un me jeans - branding in web 2.0
UnME Jeans is considering marketing options for their brand targeting 12-24 year old women. A case study analyzed spending on traditional media vs. social media/Web 2.0 options. Facebook and YouTube performed better than other Web 1.0 and Web 2.0 options based on cost per thousand impressions and click-through rates. The analysis recommended incorporating Web 2.0 options like Facebook and YouTube into the media plan, reducing spending on banner ads and TV ads, and focusing more on search ads and Facebook on a CPM basis over Zwinky.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Marketing menu
Use Marketing Menu as a local Platform to Research, Plan and Purchase your next Advertising Campaign.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
UCLA Anderson School of Management partnered with Converge Consulting to increase their inbound marketing efforts for their MBA programs. Converge developed a digital marketing strategy focused on search engine advertising, social media advertising, display advertising, and retargeting to expand UCLA's reach, recruit more women and veterans, and increase inquiries. The strategy included creating targeted personas, developing landing pages, and implementing a multi-touchpoint email nurturing campaign to convert more inquiries into enrollments. Google Analytics was set up to measure the ROI of the digital advertising and inbound efforts. New strategies proposed included promoting content on IvyExec and hosting webinars on professional development topics.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Boston Market Mobile Digital Recruitment 2022
This document summarizes a mobile and digital marketing strategy for recruiting. It outlines various social media platforms and mobile advertising options for generating awareness, building engagement, and acquiring new candidates. These include platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, TikTok, and mobile web and app ads. It also discusses services like landing pages to capture leads, text messaging for follow up, SEO, voicemail direct, and retargeting. The strategy is aimed at reaching candidates on the right devices and placing them in front of the right jobs at the right times.
New Media Marketing
How and why your company needs to have a social media presence. Also, how best to utilize search engine marketing.
Eiif ceg presentation
The document summarizes the results of a social media marketing campaign conducted by a digital education company to promote an online lecture. The campaign was highly successful, driving over 1,400 views of lecture notes and ranking the content within the top 10 search results on Google, Yahoo, MSN/Bing and Ask.com for the keyword "Digital Marketing Lecture". This virtual learning program helped the company acquire new students at no marketing cost, lowering enrollment expenses while adding value to students' education.
Monetizing Social Media
The document discusses opportunities for monetizing social media applications. It provides examples of large social applications on Facebook and their monthly active users. It then outlines several monetization strategies for social applications, including application cross-promotion using ads, agency-sourced branded advertising campaigns, lead generation campaigns, and virtual currency/microtransactions. It emphasizes the importance of viral growth strategies and building engagement to maximize monetization potential for social applications.
Facebook ROI
This document summarizes the opportunities that Facebook presents for businesses, including raising brand awareness, driving website traffic, and engaging customers. It provides key Facebook statistics like having over 600 million active users and being the second most visited site in the US. It then gives recommendations for using Facebook ads and maintaining a Facebook page to generate qualified leads and a case study showing a 300% return on investment.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
VietBuzzAd Credentials - Nov11
Hanh and Sonal have extensive experience in digital marketing and advertising. They have founded a company that provides various online marketing solutions such as digital media planning, banner advertising, viral marketing, email marketing, search engine optimization, and creative services. The company has a team of developers, designers, copywriters and account managers to serve clients.
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 tips to help you bolster your Facebook advertising--as presented by Arik Hanson at Social Media Breakfast New Ulm on Nov. 21, 2014.
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...
The document discusses leveraging social media, specifically Twitter and Facebook, for mobile app marketing. It provides an overview of the app marketing ecosystem and landscape. The bulk of the document focuses on strategies for app marketing on Facebook, including targeting options, how campaigns work, performance tips like testing images and messages, and case studies on campaigns for specific mobile games.
Simon Dang SES London 2 25 2011 Final
This document discusses optimizing Facebook advertising campaigns using cost per click (CPC). It outlines the traditional consumer purchase funnel and how social media has influenced it. A case study is presented on a 2010 Wish-Bone Salad Dressings Facebook campaign that aimed to increase brand awareness and fan base. The campaign tested ad variants and fine-tuned targeting and bids. Results included growing the Facebook page community and insights into the demographic profile of audiences.
8 Golden Rules For Sure-Fire Success with Facebook Ads
The document provides 8 golden rules for successful Facebook advertising based on case studies and best practices. The rules are: 1) Keep leads on Facebook if generating leads; 2) Repurpose top-performing images in page like ads; 3) Micro-target audiences if their interests are known; 4) Build audiences, amplify content, and engage fans; 5) Leverage existing fans who are the biggest fans; 6) Plan ads around best visual assets; 7) Amplify engagement-focused posts; and 8) Research audiences to give them relevant content. The document also discusses Facebook ad types, setup, metrics, and upcoming changes.
iMedia March Brand Summit: Making Hyperlocal Work for Your Brand
The hyperlocal movement is making local advertising more digital and mobile-focused. Local ad spending is trending towards digital platforms, with mobile local ad spend expected to reach $2 billion by 2014. This hyperlocal movement is fueled by connective technologies, new consumer behaviors, and advanced media technologies that are merging physical and virtual neighborhoods. Companies need to embrace being present where consumer conversations are happening through social media and have a strong local online and mobile presence.
PCAM: The New Marketing Paradigm - Moving From Push to Pull
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
Digital marketing for the admissions office
In this presentation, Kyle Pucko and Nick Shontz from GeoFli explain how they built an in-house digital marketing machine in higher education and the path they took to create GeoFli. GeoFli allows colleges to change and replace website content based on visitor location.
Similar to UMSL Web Transition Update June 8, 2011 (20)
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...
8 Golden Rules For Sure-Fire Success with Facebook Ads
8 Golden Rules For Sure-Fire Success with Facebook Ads
iMedia March Brand Summit: Making Hyperlocal Work for Your Brand
iMedia March Brand Summit: Making Hyperlocal Work for Your Brand
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
Recently uploaded
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Recently uploaded (20)
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
UMSL Web Transition Update June 8, 2011
- 1. UMSL Marketers’ ForumWhere now with “TRPs & Clicks?” Ron Gossen June 8, 2011
- 3. Yahoo Google Print Radio Outdoor School Publications Facebook Proprietary Websites Website UMSL News Publications Microsites Emma System Local National Specialized UMSL Facebook Network General Specialized Facebook Twitter YouTube
- 4. Current marketing campaigns’ segmentations: Recruitment (transfers): Summer School: MBA: Image…
- 5. Current marketing campaigns’ radio reach and frequency: Recruitment (transfers): 18-24; 40.2% reach; 3.1 x Summer School: 18-24; 40.2% reach; 3.1 x MBA: 25-44; 70% reach; 6.4 x Image: 35-54; 35.7% reach; 3.7 x KMOX: 35-64: 23.9% reach; 5.1 x
- 6. Current marketing campaigns’ search engine marketing; web advertising; microsites Google SEM: proprietary and targeted; recruitment, summer school, MBA Facebook advertising: Summer school, MBA Microsites: MBA, summer school
- 7. Current marketing campaigns schedule:
- 9. UMSL Website update :
- 10. (thanks) Questions & Answers