ECU Career Services Analytics Report Twitter FINALAaron Mullen
The ECU Career Services Twitter account gained over 108,000 impressions and averaged a 1.7% engagement rate over 91 days. The majority of followers are located in the Greenville, North Carolina area. The report recommends focusing Twitter efforts on this demographic, mentioning related ECU accounts to increase engagement, and having diverse staff share responsibility for the account to maintain interest.
This document discusses developing an effective communications strategy. It emphasizes establishing presence, relevance, awareness and engagement through branding, advertising, social sharing and content. Key elements of a strategy include vision, objectives, audience segmentation, channels, engagement and feedback. Content should have a strong narrative, be concise with visuals and authenticity. Samples are provided across different content types and channels. The assignment is to research inspiring content, define content categories and samples, build a marketing content table and channel/content matrix.
Engagement, I'm just not buying it. Bring business back into social,Nicolas Moerman
Presentation for #SMForum on why we have to stop focusing on engagement. Bring back craftmanship on Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business.
Keep America Beautiful - Littering Is Wrong Tooacohenhnk
An overview of the "Littering Is Wrong Too" pilot campaign presented by Heather McNamara and Linda Holterhoff, executive director of Keep Cincinnati Beautiful.
Digital Marketing Plan - Soundtap RadioHandan Selcuk
Soundtap is a social platform for live radio streaming that aims to preserve independent and non-commercial radio. It allows listeners to access radio stations globally from mobile, web or tablet. Key metrics include growing listener signups, app downloads, and time spent listening. Email marketing focuses on welcome, thank you and inactivity emails while social media focuses on organic growth, social features and influencer engagement. The goal is to increase independent radio creation and listenership worldwide through a free, human-powered platform.
This document summarizes the current marketing campaigns for the University of Missouri-St. Louis (UMSL). It discusses the different platforms used, including radio, websites, social media, and search engine marketing. It also outlines the target demographics and reach for different campaigns promoting recruitment, summer school, and MBA programs. Current schedules and enrollment updates are also mentioned.
CisionPoint is a PR management tool that provides media databases, press release distribution, media monitoring, and media analysis services. It offers the world's largest database of traditional and social media contacts to help PR professionals identify influencers and target their campaigns. The platform allows users to organize media relations activities, distribute press releases across multiple channels, and measure the impact of their campaigns. It also provides analytics to understand media coverage patterns and the reach of PR efforts.
ECU Career Services Analytics Report Twitter FINALAaron Mullen
The ECU Career Services Twitter account gained over 108,000 impressions and averaged a 1.7% engagement rate over 91 days. The majority of followers are located in the Greenville, North Carolina area. The report recommends focusing Twitter efforts on this demographic, mentioning related ECU accounts to increase engagement, and having diverse staff share responsibility for the account to maintain interest.
This document discusses developing an effective communications strategy. It emphasizes establishing presence, relevance, awareness and engagement through branding, advertising, social sharing and content. Key elements of a strategy include vision, objectives, audience segmentation, channels, engagement and feedback. Content should have a strong narrative, be concise with visuals and authenticity. Samples are provided across different content types and channels. The assignment is to research inspiring content, define content categories and samples, build a marketing content table and channel/content matrix.
Engagement, I'm just not buying it. Bring business back into social,Nicolas Moerman
Presentation for #SMForum on why we have to stop focusing on engagement. Bring back craftmanship on Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business.
Keep America Beautiful - Littering Is Wrong Tooacohenhnk
An overview of the "Littering Is Wrong Too" pilot campaign presented by Heather McNamara and Linda Holterhoff, executive director of Keep Cincinnati Beautiful.
Digital Marketing Plan - Soundtap RadioHandan Selcuk
Soundtap is a social platform for live radio streaming that aims to preserve independent and non-commercial radio. It allows listeners to access radio stations globally from mobile, web or tablet. Key metrics include growing listener signups, app downloads, and time spent listening. Email marketing focuses on welcome, thank you and inactivity emails while social media focuses on organic growth, social features and influencer engagement. The goal is to increase independent radio creation and listenership worldwide through a free, human-powered platform.
This document summarizes the current marketing campaigns for the University of Missouri-St. Louis (UMSL). It discusses the different platforms used, including radio, websites, social media, and search engine marketing. It also outlines the target demographics and reach for different campaigns promoting recruitment, summer school, and MBA programs. Current schedules and enrollment updates are also mentioned.
CisionPoint is a PR management tool that provides media databases, press release distribution, media monitoring, and media analysis services. It offers the world's largest database of traditional and social media contacts to help PR professionals identify influencers and target their campaigns. The platform allows users to organize media relations activities, distribute press releases across multiple channels, and measure the impact of their campaigns. It also provides analytics to understand media coverage patterns and the reach of PR efforts.
The evaluation utilized survey responses and Facebook Insights data to analyze the performance of the Ontario Power Generation Winter Festival of Lights Facebook page over its 33rd season. The results showed that the page's largest increase in likes occurred in November during the Opening Ceremonies, indicating it is a major draw. Survey respondents wanted to see more content about this event. Additionally, increasing photos and videos on the page would be beneficial. The typical user is a female aged 25-44 living in Niagara who rates the page favorably.
This document is a resume for Jenna Deery, summarizing her experience and skills. She has nearly a decade of experience in journalism and news reporting, including roles as a senior local government reporter and weekend news anchor. She is a creative storyteller with strong relationship building and communication skills. She has experience leading teams, developing social media strategies, and consulting on communications and branding for organizations.
The document provides guidance on developing a social media strategy. It recommends defining goals and KPIs, researching target audiences and platforms, and creating a content plan. It states visual content will rise on platforms like Pinterest and Tumblr. The document also analyzes the demographics of different social media platforms, noting that Facebook is most widely used but engagement is higher on Instagram, Twitter, and Pinterest. It concludes that LinkedIn attracts more college-educated, older users.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Learn best practices in public relations including planning, execution and tactics including content management, social media and media relations to reach your target audience.
The document provides demographic information about two magazines, Kerrang and Q. Kerrang has a younger average readership of 17-30 year olds and more even gender split. While it has lower circulation and readership than Q, Kerrang provides better reach to its target demographic of young, big spending consumers. The rate cards for each magazine give advertisers useful insight into the audiences and influence of the publications.
This internship summary outlines Christina Persaud's marketing internship with PulteGroup's North Florida division, including an analysis of email blast statistics and recommendations. Key points include:
- Christina analyzed email open and click-through rates to determine best practices for timing, content, and targeting of emails.
- Data showed higher open rates sending emails on weekdays to certain communities and weekends to others.
- Recommendations included adding modules, deep links, and urgency to subject lines to increase effectiveness.
- Email blasts were an effective tool to drive traffic, leads, and awareness of promotions and events.
- The internship prepared Christina for a marketing coordinator role through hands-
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Public relations (PR) involves managing communication between an organization and its publics to enhance reputation and build mutually beneficial relationships. PR provides benefits like improving image, generating awareness, and crisis management through traditional media outlets as well as new online and social media channels. Effective PR requires identifying target audiences, developing messages for them, distributing content through various media, and listening to build relationships.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
This document discusses how traditional public relations methods are no longer sufficient on their own and must be amplified through social media and search. It outlines how people now find and consume information through search engines, social media platforms, and other digital means rather than just traditional broadcasts. It then provides recommendations for how PR messages can be optimized and amplified, including monitoring brands, identifying goals, choosing appropriate social platforms, using keywords, tracking efforts, sending optimized messages, and measuring results. Examples of case studies that utilized these techniques successfully are also presented.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
Putting Your Best Face Forward with Social MediaThom Fox
Thomas J. Fox is the Community Outreach Director at Cambridge Credit Counseling Corp. He gave a presentation on putting your best face forward with social media. He discussed social media statistics, managing expectations by defining objectives, getting ideas on what works by following larger brands, and making social media work for organizations through engagement and storytelling. Fox also provided nonprofit resources for becoming a lifelong learner on social media.
iCrossing Client Summit | Managing reputation in a multichannel world | May 2011Jon Munro
Rising to the challenge of organisational change and true integration across multiple channels. Developing a content strategy and digital ecosystem to support that.
SoCast Webinar: A-Z Social Strategy for RadioSoCast
In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:
Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying
Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds
PR Newswire User Conference - Integrating Social Media, Measurement & Monitor...Michael Pranikoff
PR Newswire User Conference in Washington DC - Integrating Social Media, Measurement & Monitoring into Branding Strategy on April 14, 2010.
• Ways to overcome hurdles to implementation and gain organizational buy-in
• How establishing guidelines can ensure that social media touch points stay true to your brand
• Listening to your audience to identify emerging trends surrounding your industry, brand, and competition
• Identifying and engaging with influential and relevant sources in social media
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff
The evaluation utilized survey responses and Facebook Insights data to analyze the performance of the Ontario Power Generation Winter Festival of Lights Facebook page over its 33rd season. The results showed that the page's largest increase in likes occurred in November during the Opening Ceremonies, indicating it is a major draw. Survey respondents wanted to see more content about this event. Additionally, increasing photos and videos on the page would be beneficial. The typical user is a female aged 25-44 living in Niagara who rates the page favorably.
This document is a resume for Jenna Deery, summarizing her experience and skills. She has nearly a decade of experience in journalism and news reporting, including roles as a senior local government reporter and weekend news anchor. She is a creative storyteller with strong relationship building and communication skills. She has experience leading teams, developing social media strategies, and consulting on communications and branding for organizations.
The document provides guidance on developing a social media strategy. It recommends defining goals and KPIs, researching target audiences and platforms, and creating a content plan. It states visual content will rise on platforms like Pinterest and Tumblr. The document also analyzes the demographics of different social media platforms, noting that Facebook is most widely used but engagement is higher on Instagram, Twitter, and Pinterest. It concludes that LinkedIn attracts more college-educated, older users.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Learn best practices in public relations including planning, execution and tactics including content management, social media and media relations to reach your target audience.
The document provides demographic information about two magazines, Kerrang and Q. Kerrang has a younger average readership of 17-30 year olds and more even gender split. While it has lower circulation and readership than Q, Kerrang provides better reach to its target demographic of young, big spending consumers. The rate cards for each magazine give advertisers useful insight into the audiences and influence of the publications.
This internship summary outlines Christina Persaud's marketing internship with PulteGroup's North Florida division, including an analysis of email blast statistics and recommendations. Key points include:
- Christina analyzed email open and click-through rates to determine best practices for timing, content, and targeting of emails.
- Data showed higher open rates sending emails on weekdays to certain communities and weekends to others.
- Recommendations included adding modules, deep links, and urgency to subject lines to increase effectiveness.
- Email blasts were an effective tool to drive traffic, leads, and awareness of promotions and events.
- The internship prepared Christina for a marketing coordinator role through hands-
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Public relations (PR) involves managing communication between an organization and its publics to enhance reputation and build mutually beneficial relationships. PR provides benefits like improving image, generating awareness, and crisis management through traditional media outlets as well as new online and social media channels. Effective PR requires identifying target audiences, developing messages for them, distributing content through various media, and listening to build relationships.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
This document discusses how traditional public relations methods are no longer sufficient on their own and must be amplified through social media and search. It outlines how people now find and consume information through search engines, social media platforms, and other digital means rather than just traditional broadcasts. It then provides recommendations for how PR messages can be optimized and amplified, including monitoring brands, identifying goals, choosing appropriate social platforms, using keywords, tracking efforts, sending optimized messages, and measuring results. Examples of case studies that utilized these techniques successfully are also presented.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
Putting Your Best Face Forward with Social MediaThom Fox
Thomas J. Fox is the Community Outreach Director at Cambridge Credit Counseling Corp. He gave a presentation on putting your best face forward with social media. He discussed social media statistics, managing expectations by defining objectives, getting ideas on what works by following larger brands, and making social media work for organizations through engagement and storytelling. Fox also provided nonprofit resources for becoming a lifelong learner on social media.
iCrossing Client Summit | Managing reputation in a multichannel world | May 2011Jon Munro
Rising to the challenge of organisational change and true integration across multiple channels. Developing a content strategy and digital ecosystem to support that.
SoCast Webinar: A-Z Social Strategy for RadioSoCast
In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:
Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying
Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds
PR Newswire User Conference - Integrating Social Media, Measurement & Monitor...Michael Pranikoff
PR Newswire User Conference in Washington DC - Integrating Social Media, Measurement & Monitoring into Branding Strategy on April 14, 2010.
• Ways to overcome hurdles to implementation and gain organizational buy-in
• How establishing guidelines can ensure that social media touch points stay true to your brand
• Listening to your audience to identify emerging trends surrounding your industry, brand, and competition
• Identifying and engaging with influential and relevant sources in social media
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff
Presentation from Mynewsdesk's webinar "What Do Journalists Think Of PR?" Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, discussed the connections between PR and the media. Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, also presented top-level findings from our survey of over 2,000 journalists around the world.
This document discusses how communications and public relations are evolving with new media. It notes that consumers now get news through social networks and companies want direct access to engage audiences through continuous messaging. The traditional PR model of working with journalists has changed, and content must now be optimized for search and shared across online networks to reach audiences through the "long tail." Tips are provided for creating shareable content and using multimedia, social media, and analytics to measure engagement.
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitMichael Pranikoff
Generation PR: One Message, Many Audiences – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Silverpop 2011 Client Summit in Atlanta. Find out more about Silverpop and PR Newswire at http://bit.ly/kjKGkD
Integrating pr, search, and social 6 28-2011451 Marketing
Francis Skipper presented on integrating public relations, search, and social media to connect with customers. PR shapes the message by providing necessary human interaction and facilitating media coverage. Search captures demand from the billions of searches conducted each month. Social media is where the conversation happens, as seen with the hundreds of millions of users on platforms like Facebook. Analytics are used to measure efforts across these channels. Case studies demonstrated how combining PR, search and social strategies increased traffic, social followers, and conversions for companies. Attendees were encouraged to engage a PR firm, develop social media strategies, focus on SEO, and measure results.
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Michael Pranikoff
Will it Blend? Marketing & Public Relations: Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Integrated Marketing Summit in Dallas on December 2, 2010
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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12. Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
13. Social PR Case Study Traffic Summary Week of March 23-29 Monday 433% spike in traffic Tuesday 1100% (day shared via Facebook) Wednesday 416% Thursday 516% Friday 483% Saturday 466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release 3% of traffic PFS blogs 10% of traffic traditional PR distribution methods 2% of traffic pitchengine.com 1% other Deirdre Breakenridge Book Announcement