Kim Robbins Presentation

2. Start With A Goal

3. Marcom? Information Branding Marketing Funnel Programs 20% 15% 65%

4. Information Funnel Public Relations: 100 Press Releases, 30 By-Lined Articles, 20 Case Studies, 20 Speaking Engagements, 150 mentions Won 12 Awards Current vs. New Website: Current – Basic SEO and SEM; Planned – Content Driven, Mobile Ready, Developed for SEO, More SEM built-In Webinars: Customer Case Studies Product Launches

5. More Info Funnel Value Added Reseller Portal: Password Protected VAR Only Area Social Media: Twitter (2x per week/450 Followers), LinkedIn (Subject Matter Experts on dozens of groups) Internal Communications: Customer CARE Program, Messages From President, SCORE! Program, Product Updates

8. Branding Advertising: Strategic Branding Pull End Users to Push VARs Public Relations (it counts here, too!)

12. ROI of $10 to $1 spent in Sales

13. Trade Shows:

14. ROI of $3 to $1 spent in Sales

15. Marketing Automation Campaigns:

16. 100% increase in qualified leads

17. Product Launches:

22. And Have A Life! Continuing Education – SMMU Graduate, Weekly Web Seminars Memberships – MarketingSherpa, MarketingProfs, Woman’s Security Council Organizer – Local Book Club, Wine & Dine Group, Empowerment Program

23. For Results Results Driven Marketing Professional: Kim Robbins kimberrobbins@aol.com 908.507.0771