EVG conducted an abbreviated website audit for Lyon College in 2014 to identify issues with the college's newly implemented mobile-responsive website and develop a strategy to address them. The audit included analysis of 50 unique URLs, Google Analytics, and 50 targeted keywords, and resulted in an executive summary of findings and a strategy for improvement.

1. THE CHALLENGES:
Lyon College had recently imple-
mented a new, mobile-responsive
design populated with old content
from the previous website. They
recognized that their current web-
site may not measure up to current
best practices for higher educa-
tion institutions online. As a small
college, they did not have the
resources or expertise in place to
determine what issues existed and
needed to be addressed. They
were hesitant to make a financial
commitment to a full-scale audit
and strategy; EVG worked with
them to determine the best way
forward, which proved to be an
abbreviated audit.
Lyon College
THE SOLUTIONS:
EVG worked with Lyon College to identify their primary
goals for the website in addition to developing key
questions to be answered during the audit.
EVG DELIVERED:
• An audit and analysis of 50 unique URLs
• Audit and analysis of the website’s Google Analytics
• Audit and analysis of 50 keywords targeted by the client
• A strategy for how to address current website issues
• An executive summary of the audit analysis and strategy
• One spreadsheet detailing the audit
THE CLIENT:
Lyon College is a small, private college in Arkansas, growing their international presence,
as well as their sports program. EVG began work with Lyon in the summer of 2014.
Lyon College was
established in 1872 and
serves approximately
600 students.
SUMMARY:
In 2014, EVG was engaged by Lyon
College to conduct an abbreviated
website audit and to develop a digital
strategy based on audit findings.
50 unique URLs
audited and analyzed
50 targeted keywords
audited and analyzed
ENVERITAS GROUP +