This document discusses entrepreneurial education and the Entrepreneurial API. It notes that entrepreneurship can be taught through both theory and practice. The Entrepreneurial API is presented as a way to teach startups to fail less, consisting of three parts: 1) the Business Model Canvas, 2) Customer Development, and 3) Agile Engineering. The goal of entrepreneurial education is to provide a roadmap for collecting data, gaining insights, and improving the business model while building and learning. At scale entrepreneurship education can be delivered through massive open online courses with in-person support from facilitators and coaches.

1. 10,000 Startups
Teaching the Entrepreneurial
API
Steve Blank
www.steveblank.com
@sgblank

2. What We Used to Believe

3. Entrepreneurship can’t be
taught

4. What We Now Know

5. Entrepreneurship can be
taught
to those who volunteer

6. What We Used to Believe

7. Entrepreneurship education =
years in school or tons of
money

8. What We Now Know

9. What We Now Know

10. Entrepreneurial Education is
both theory and practice

11. Actual Photo of real world
Entrepreneurial Education

13. What We Used to Believe

14. All I Need is the 5-Year
Forecast

15. What We Now Know

16. VC’s and the
Soviet Union
are the only
people to require
5-Year Plans

17. What We Now Know

18. We now know how to make
startups fail less

19. How?

20. How?
Teach The Entrepreneurial
API

21. Entrepreneurial API =
3 parts
Part 1
Business Model Canvas

22. Entrepreneurial API
Part 1
+
Part 2
Customer Development

23. Entrepreneurial API
Part 1
+
Part 2
Part 3 +
Agile Engineering
Agile Engineering

24. ?
what if we had a roadmap to
collect data, get insights, and
improve our business model?
24

25. 25

26. ?
what if we had a roadmap to
collect data, get insights, and
reach product-market fit, while
we build, measure and learn?
26

27. this is one of your
customer segments
27

28. this is what you’re
offering your
customers
28

30. we can understand
her better by
describing three
things

32. “ We hire products to do
things for us.
– Clayton Christensen, Harvard
Professor
”

33. “ People don't want to
buy a quarter-inch
drill, they want a
quarter-inch hole.
”
– Theodore Levitt, former Harvard
Professor

34. “ The focus should be on
what jobs customers are
trying to get done.
– Tony Ulwick, Founder
Strategyn
”

38. you can understand it
better by again describing
three things

42. +
tinyurl.com/bmcanvas tinyurl.com/vpcanvas
45

43. x x x ✔
46

44. x x x ✔
47

45. ✔
48

46. How do you create
10,000 startups?

47. How do you teach it to a
100,000 entrepreneurs?

48. Put the class online
60,000 students
51

49. 1,000+ events
100+ countries
100,000+ entrepreneurs

50. Add hundreds of Facilitators and Coaches

51. 3-week hands-on course
Curriculum = Stanford, Berkeley, Columbia
100’s of locations in 2013

52. http://swnext.co
55