UltraTech Cement is India's largest cement producer and the 8th largest globally. It has an annual manufacturing capacity of over 48 million tons through its integrated plants, grinding units, and terminals across India. UltraTech focuses on delivering high quality cement products and construction solutions to customers. It aims to contribute to social and economic development through initiatives like expanding access to housing and infrastructure.

1. A
REPORT OF MINOR PROJECT
ON
ULTRATECH CEMENT
SUBMITTED BY: - Sachin Sharma
161001196
BBA II SEMESTER
BACHELORS OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF
DR.SUHASINI VERMA
ASSISTANT PROFESSOR
SCHOOL OF BUSINESS AND COMMERCE
MANIPAL UNIVERSITY
JAIPUR

2. DECLARATION
I hereby declare that the project report titled “ultratech
cement” is my original work and has not been published or
submitted for any degree, diploma or other title somewhere.
This has been undertaken for the purpose of partial fulfilment
of under graduate degree in management of Manipal
university jaipur (Rajasthan).
Sachin sharma
161001196

3. ACKNOWLEDGEMENT
First of all I would like to thank the management at Ultratech Cement
Company for giving me the opportunity to do my two month project
training in their esteemed organization.
I express my thanks to all faculties under whose able guidance and
direction. I was able to give shape to my training. Their constant
review and excellent suggestion throughout the project are highly
commendable.
My heart left thanks to all the executives who helped me gain
knowledge about the actual working and the processes involved in
various departments
.

4. TABLE OF CONTENT
INDUSTRYDETAIL
COMPANYSPECIFIC
MISSION and VISION
MANAGEMENT TEAMS
PRODUCT
CORPORATESOCIALRESPONSIBILITY
AWARDS IN THE FIELD OF CSR
SWOT ANALYSIS
SUGGESTION
BIBLIOGRAPHY

5. INDUSTRY DETAIL
The Indian cement industry has been on a high growth trajectory for more than a
decade, led by buoyancy in sectors such as real estate and construction. The industry has
witnessed continuous modernisation and adoption of new technologies in recent years.
India is the world's second largest producer of cement after China with industry
capacity of over 200 million tonnes (MT). With the boost given by the government to
various infrastructure projects, road networks and housing facilities, growth in the cement
consumption is anticipated in the coming years.
The modern Indian cement plants are state-of-the-art plants and amongst the best in
the world. The cement industry comprises of 134 large cement plants with an installed
capacity of 173.08 million tonnes and more than 350 operating mini-cement plants, with
an estimated capacity of 11.10 million tonnes per annum, making a total installed capacity
of 184.18 million tonnes in the last fiscal, as per the Department of Industrial Policy and
Promotion's latest data. In order to meet the expanding demand, cement companies are fast
developing new plants. The cement industry is poised to add 111 MT of annual capacity by
the end of 2009–10 (FY 2010), riding on the back of approximately 141 outstanding cement
projects.
According to a report by the ICRA Industry Monitor, the installed capacity is
expected to increase to 241 MTPA by FY 2010-end. India's cement industry is likely to
record an annual growth of 10 per cent in the coming years with higher domestic demand
resulting in increased capacity utilisation.

6. COMPANY SPECIFIC
ABOUT THE ADITYA BIRLA GROUP
A US $24 billion corporation with a market capital of US $23 billion and in the
League of Fortune 500, the Aditya Birla Group is anchored by an extraordinary force of
100,000 employees, belonging to 25 different nationalities. Over 50 per cent of its revenues
flow from its operations across the world
The Aditya Birla Group’s products and services offer distinctive customer solutions
worldwide. The Group has operations in 20 countries - India, Thailand, Laos, Indonesia,
Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy,
France, Luxembourg, Switzerland, Malaysia and Korea.
In India, the Group has been adjudged “The Best Employer in India and among the
top 20 in Asia” by the Hewitt-Economic Times and Wall Street Journal Study 2007.
Globally the Aditya Birla Group is-
 A metals powerhouse, among the world’s most cost-efficient aluminium and copper
producers. Hindalco, from its fold, is a Fortune 500 Company. It is also the largest
aluminium rolling company and one of the 3 biggest producers of primary aluminium
in Asia, with the largest single location copper smelter
 No. 1 in viscose staple fibre
 The 3rd largest producer of insulators
 The 4th largest producer of carbon black
 The 11th largest cement producer globally and the 2nd largest in India
 Among the world’s top 15 BPO companies and among India’s top 3
 Among the best energy efficient fertilisers plants

7. In India-
 A premier branded garments player
 The 2nd largest player in viscose filament yarn
 The 2nd largest in the Chlor-alkali sector
 Among the top 5 mobile telephony companies
 A leading player in Life Insurance and Asset Management.
ULTRATECH CEMENT
History
 ECC was conceived as Engineering Construction Corporation Limited in April 1944
and was incorporated as wholly owned subsidiary of Larsen & Toubro Limited.
L&T's founders Mr. Holck - Larsen and Mr. Toubro laid the foundation for ECC.
 ECC incorporated on 24 August 2000 as L&T Cement Limited
 Cement business of Larsen & Toubro Limited demerged and vested in company in
2004
 Grasim (Aditya Birla Group) acquired management control in July 2004
 Aditya Birla Cement production started in 1998.
 Turnover in the financial year 2003 was Rs 4626 crore.

8. UltraTech Cement, known for its impeccable quality, is today changing the face of
India. The cement has not only built landmark projects like flyovers, bridges, dams, runways,
but has also built everlasting trust in engineers, builders, contractors and individual house
builders.
With a manufacturing capacity of 48.8 million MT annually (2009), eleven integrated
plants, eleven grinding units and five bulk terminals, UltraTech cement is the 8th largest
cement producer in the world.
Its composite product portfolio which, along with UltraTech (Grey Cement) includes
Birla White (White Cement) and Ready Mix Concrete (UltraTech Concrete). Also, an array
of new products - UltraTech Seal & Dry – Total Water Proofing Solution, UltraTech Super
Stucco – Easy to apply Polymer Modified mortar , UltraTech Nubric – strong & eco friendly
brick , UltraTech FixoBlock – extra fine jointing mortar , UltraTech Readiplast – plaster
product makes UltraTech a complete construction solutions company. This ethos is also
reflected in UltraTech Building Solutions – its initiative to bring construction solutions to
consumers under one roof.
With growing demand for cement in the wake of housing and infrastructure boom the
company is set to attain newer heights.
Financial facts
The company is headquartering at Mumbai in India. The company reported
Revenues of (`) INR 66,643.30 million during the fiscal year ended
March 2009, an increase of 16.43% over 2008. The operating profit of the
Company was INR 13,678.20 million during the fiscal year 2009, a
Decrease of 9.73% from 2008. The net profit of the company was INR
9,780.60 million during the fiscal year 2009, a decrease of 3.17% from
2008.

9. Plant and Machinery
UltraTech Concrete is manufactured at state-of-the-art computerized automatic
batching & mixing plants with contemporary technology. Some of the special features of our
plants are-
1. Entire process is fully computerized, leaving no scope for human errors. All the
control systems are Windows based.
2. Cement and other raw material are checked as per our quality plan.
3. All the raw materials are stacked in separate bins and are stored under cover so that
aggregates are not exposed to direct sunlight and environment pollution.
4. Cement, Fly ash, Slag etc. are stored in separate silos for better control on recipe.
5. Handling of fly ash and slag are done from closed bunkers to silos directly.
6. Separate weigh-batchers are provided for each ingredient like cement, water,
admixtures and aggregates. The weighing is done on sophisticated electronic weigh
batchers. Precise weighing of all materials is done through electronic load cells made
up of special alloys.
7. Homogeneous mixing of concrete is ensured by use of special high-efficiency mixers
like pan-type or turbo-twin shaft mixers.
8. A fully equipped onsite plant laboratory is available at each plant.
9. A Sprinkler system is installed to ensure temperature control of aggregates in hot
weather.
10. In line with Group’s focus towards environment and eco-friendliness all silos are
installed with bag filters and level indicators to avoid any kind of pollution.
PLANTS
 Awarpur Cement Works
 Gujarat Cement Works
 Hirmi Cement Works
 Jafrabad Cement Works
 Arakkonam Cement Works
 Jharsuguda Cement Works
 Magdalla Cement Works
 Ratnagiri Cement Works

10. Overview
Cement is an essential material for today's society because concrete is made from
cement, which is an inevitable element for housing, commercial and infrastructure
development. Measured on a kilogram per capita basis, concrete is 2nd most widely
consumed material in the world, second only to water. Cement manufacturing process will
have -Local impacts (landscape disturbance, dust emission) and Global impacts (CO2, SOx
and NOx emissions).
Because of these impacts, sustainable development has recently become a major strategic
issue for cement manufacturers around the world. Cement industry is giving very specific and
serious attention for managing CO2 emissions.
Mission
To deliver superior value to our customers, shareholders, employees and
society at large.
Vision
"To actively contribute to the social and economic development of the communities in
which we operate. In so doing, build a better, sustainable way of life for the weaker
sections of society and raise the country's human development index."
— Mrs. Rajashree Birla, Chairperson,
The Aditya Birla Centre for Community
Initiatives and Rural Development

11. MANAGEMENT TEAMS
Board of Directors
 Mr. Kumar Mangalam Birla, Chairperson
 Mrs. Rajashree Birla
 Mr. R.C.Bhargava
 Mr. G.M.Dave
 Mr. N.J.Jhaveri
 Mr. S.B.Mathur
 Mr. V.T.Moorthy
 Mr. S.Rajgopal
 Mr. O.P.Puranmalka, Wholetime Director
Executive President & Chief Financial Officer
 Mr.K.C.Birla
Chief Manufacturing Officer
 Mr. R.K.Shah
Chief Marketing Officer
 Mr. S.N.Jajoo
Chief People Officer
 Mr. C.B.Tiwari
Company Secretary
 Mr. S.K.Chatterjee

12. PRODUCTS
UltraTech is India's largest exporter of cement clinker. The company's production facilities
are spread across eleven integrated plants, one white cement plant, twelve grinding units, and
five terminals — four in India and one in Sri Lanka. Most of the plants have ISO 9001, ISO
14001 and OHSAS 18001 certification. In addition, two plants have received ISO 27001
certification and four have received SA 8000 certification. The process is currently underway
for the remaining plants. The company exports over 2.5 million tonnes per annum, which is
about 30 per cent of the country's total exports (2009). The export market comprises of
countries around the Indian Ocean, Africa, Europe and the Middle East. Export is a thrust
area in the company's strategy for growth.
 Ordinary Portland cement
 Portland blast furnace slag cement
 Portland Pozzolana cement
Production Portland cements are made by grinding a mixture of limestone, clay and other
corrective materials, viz. Lateritic, Bauxite etc. Essential constituents mainly are Lime, Silica,
Alumina and Iron Oxide. The process of manufacturing consists of grinding of raw materials
into fine powder, mixing them intimately and burning in a kiln at about 1400 deg. C. The
resultant product is called Clinker. Clinker is cooled, ground to fine powder with gypsum.
The end product is cement.

13. Cement
UltraTech Concrete plants use fresh cement directly procured from the state-of-the-art
cement plants mainly through cement bulkers, which in turn is pumped directly into
UltraTech Concrete silos, thus protecting it from the external environment and humidity.
Making Good Construction Better
 Efflorescense and leaching in concrete
 Vibrating Concrete
 Cold Weather Concreting
 Bleeding in concrete
 Hot weather concreting
 Fibre Reinforced concrete
 Cover for Reinforcement
 Curing
 Plastic Shrinkage Cracks
 Going forward
Industry demand may grow at 9% for the year given the Government initiatives to
boost rural development, infrastructure and housing – all of which provide a growth impetus.
New capacities, which are at various stages of commissioning, will inevitably result in a fall
in capacity utilization from H2FY10 and squeeze margins. Company’s steps in the form of
cement / clinker capacity addition, new thermal power plants and capital productivity should
partially offset the impact on margins.
Company’s Performance
The financial year 2008-09 began under a challenging environment. Rising energy
cost and commodity prices spurred inflation and affected margins. In the second half, the
global financial crises aggravated the situation resulting in a liquidity crunch, a high cost of

14. credit and a sharp fall in capital markets. All of this resulted in an overall slowdown in the
economy. The Central Government and the Reserve Bank of India adopted a
series of fiscal and administrative initiatives to address the situation. These were in the form
of infusing liquidity in the market by reducing CRR and SLR of Banks, stimulus packages
and release of arrears in wages following the recommendation of the 6th Pay Commission
Award. These measures led to a revival of construction activities in the semi urban and rural
areas during the last quarter of FY09 resulting in an increase in the demand for cement.
During the year ended 31st March, 2009, Net revenues at `6,383 crores grew by 16%
over the preceding year, while Net Profit at ` 977 crores was 3% lower. Effective capacity
utilisation was 96% on expanded capacity. Aggregate sales volume at 18.18 MMT
was up by 6% compared to 17.11 MMT in the previous year.
Company’s sales volume grew by 24%, at 5.31 MMT. Net Sales at Rs. 1,953 crores
was up by 31% compared to ` 1,496 crores in Q1FY’09. Profit before interest, depreciation
and tax at ` 751 crores vis-a-vis ` 472 crores in Q1FY’09 rose by 59% and Profit after tax at `
418 crores as against `.265 crores for the corresponding period in FY’09 increased by 58%.
Strategies Adopted by UltraTech
 Promise: Excellent product quality and customer care are the hallmark of UltraTech.
 Capitalizing the opportunity of the geometric growth in the housing sector and the
government's thrust on infrastructure.
 Right decision at right time
 Having excellent Product in hand
 Constantly striving to improve and capture more number of market share
 Training to Staff
 Promotion through movies
 Sponsorship
Opinion towards Marketing
 Increase frequency of advertisements on T.V., radio, internet and print media.
 Increase Strategic Alliance
 Increase visibility by campaign and other modes.
 Increase number of distributors and agents
 Increase number of warehouse

15. Facts About Company
 The Aditya Birla Group is the ninth-largest cement producer in the world
 Incorporated on 24 August 2000 as L&T Cement Limited
 Cement business of Larsen & Toubro Limited demerged and vested in company in
2004
 Grasim acquired management control in July 2004
 Together with Grasim, one of the largest cement producers in India
 Name changed to UltraTech Cement Limited with effect from 14 October 2004
 Narmada Cement Company Limited amalgamated with UltraTech in May 2006
 Cement business of Grasim demerged and vested in Samruddhi Cement Limited in
May 2010
 Samruddhi Cement Limited amalgamated with UltraTech Cement Limited in July
2010
UltraTech Cement To Purchase 80% of Star Cement (Dubai)
The UltraTech Cement Ltd, a subsidiary of Aditya Birla group, will purchase around an
80% stake in Dubai’s ETA Star group-owned Star Cement Co. Llc. for an enterprise value of
US$ 380 million (` 1754 crore).
It is understood that the purchase will be made through UltraTech Cement Middle East
Investments Ltd, a wholly owned subsidiary of UltraTech Cement. The enterprise value is the
market value of the entire business, including debt.

16. Adesh Gupta, a whole-time director and chief financial officer at Grasim Industries
Ltd, which controls 60% of UltraTech Cement, said that “It will be more than 51% (stake), it
will be very high stake. It will give an exit route for the ETA (group),”
The remaining stake in Star Cement will be held by the local partner with whom ETA
had built cement plants. The acquisition is set for completion later this week. The deal will
give the US$ 30 billion Birla group direct access to the West Asian market, until now served
through exports, Gupta said. “We used to export more than 3 lakh t of clinker to the UAE
market. So (now), instead of exporting clinker from India we have our own plant.”
“UltraTech has gone there for the long-term and they will save freight costs because
they no longer have to export clinker to that market,” said Rupesh Sankhe, an analyst at
Mumbai-based brokerage Angel Broking Ltd.
UltraTech is also planning a 15MW coal-fired power plant in West Asia at a cost of
` 5 crore per MW to manufacture cement at cheaper cost.
The United Arab Emirates (UAE) cement market has a total capacity of 30-35 million
t, but demand slackened after a real estate slowdown hit Dubai last year. Star Cement has an
annual capacity of 3.2 million t.
The Aditya Birla group has already demerged Grasim’s cement business into a newly
listed subsidiary Samruddhi Ltd, which in turn will be merged with UltraTech. Grasim
currently has ` 2500 cash on its books.
Adesh Gupta declined to say how the company would use the cash but said it will
invest ` 1000 crore by fiscal 2013 to more than double its capacity in viscose staple fibre,
which is used to make fabric and garments in Gujarat.
CORPORATE SOCIAL RESPONSIBILITY
CSR is defined as operating a business that meets all exceeds the ethical, legal,
commercial and public expectations that society has of Business.
Making a difference
Before Corporate Social Responsibility found a place in corporate lexicon, it was
already textured into company’s group's value systems. As early as the 1940s, their founding
father Shri G.D Birla espoused the trusteeship concept of management. Simply stated, this

17. entails that the wealth that one generates and holds is to be held as in a trust for their multiple
stakeholders. With regard to CSR, this means investing part of their profits beyond business,
for the larger good of society.
While carrying forward this philosophy, company legendary leader,
Mr. Aditya Birla, weaved in the concept of 'sustainable livelihood', which
transcended cheque book philanthropy. In his view, it was unwise to keep
on giving endlessly. Instead, he felt that channelizing resources to ensure
that people have the wherewithal to make both ends meet would be more
productive. He said, "Give a hungry man fish for a day, he will eat it and the
next day, he would be hungry again. Instead if you taught him how to fish,
he would be able to feed himself and his family for a lifetime."
Company strategy
Taking these practices forward, ultratech chairman Mr. Kumar Mangalam Birla
institutionalised the concept of triple bottom line accountability represented by economic
success, environmental responsibility and social commitment. In a holistic way thus, the
interests of all the stakeholders have been textured into company’s group's fabric.
The footprint of their social work today spans 2,500 villages in India, reaching out to
seven million people annually. Their community work is a way of telling the people among
whom they operate that they care.

18. Projects are planned after a participatory need assessment of the communities around
the plants. Each project has a one-year and a three-year rolling plan, with milestones and
measurable targets. The objective is to phase out their presence over a period of time and
hand over the reins of further development to the people. This also enables them to widen
their reach. Along with internal performance assessment mechanisms, their projects are
audited by reputed external agencies, who measure it on qualitative and quantitative
parameters, helping them gauge the effectiveness and providing excellent inputs.
Their partners in development are government bodies, district authorities, village panchayats
and the end beneficiaries — the villagers. The Government has, in their 5-year plans, special
funds earmarked for human development and they recourse to many of these. At the same
time, they network and collaborate with like-minded bilateral and unilateral agencies to share
ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At
another level, this provides a platform for advocacy. Some of the agencies they have
collaborated with are UNFPA, SIFSA, CARE India, Habitat for Humanity International,
Unicef and the World Bank.
Company focus areas
Ultratech rural development activities span five key areas and their single-minded goal here
is to help build model villages that can stand on their own feet. Their focus areas are
healthcare, education, sustainable livelihood, infrastructure and espousing social causes.
Education
Balwadis (pre-school)
Adult education
Non-formal education
Continuing education

19. Health and family welfare
Mobile clinics - doctors visit once a week
Medical camps - general and issue-based
Health training and awareness
Sanitation - toilets, training, smokeless
chullahs, biogas
Safe drinking water
Mother and child health
Reproductive health
Awareness building
Sustainable development and livelihood and
agriculture and watershed development
Self-help groups
SGSY - dairy, readymade garments, jute project,
basket making, aggarbati making, bee keeping, durries
making.
Check dam
Irrigation
Land development
Soil and water conservation
Pasture development
Social forestry/ plantation activities/ nursery
Horticulture
Farmer training

20. Awards In the Field of CSR
Corporate social responsibilityis an integral part of the Aditya Birla Group's value
systems. Today, the footprint of the Group's social workspans 5000 villages globally
reaching out to 7.5 millionpeople annually.
2016
 Mrs. Rajashree Birla honoured with the Lifetime Achievement Award 2015-2016 by the Ladies’
Wing of the Indian Merchants’ Chamber Mrs. Rajashree Birla honoured with the Lifetime
Achievement Award 2015-2016 by the Ladies’ Wing of Indian Merchants’ Chamber.
2015
 Mrs. Rajashree Birla named the 'Doyenne of Benevolence' by the Rotary Clubs for the
phenomenal contribution and engagement in the polio eradication drive in India and for the
commitment to ensure the non-resurgence of polio.
 Birla White wins an award for its incredible contribution to the socio-economic development of
Rajasthan from the Employer Association of Rajasthan.
 Reddipalayam Cement Works wins the prestigious 'Challengers Award – 2015 (Medium
Business)' at Frost & Sullivan's Green Manufacturing Excellence Award.
 Essel Mining wins the FICCI CSR Award 2015 for its innovative triple crop cultivation process.
 Mrs. Rajashree Birla conferred with the ‘Champion of Humanity’ award by the Hindustan
Chamber of Commerce.
 Aditya Birla Nuvo’s Indian Rayon wins Golden Peacock Environmental Management Award.
Infrastructure development
Roads
Dams
Community centres
Houses
Culverts
Electricity
Health centres
Water channels
Schools

21. 2014
 Novelis is honoured as the winner of the Minister of Environment Award at the 2014 Korea
Lifestyle of Health and Sustainability (LOHAS) Awards.
 Novelis wins Edison Green Award Silver Trophy (April 2014); Aluminium Industry Leadership
Award at Platts Global Metals Awards (May 2014) and Clean Tech Innovation Award at Metro
Atlanta Chamber E3 Awards (May 2014).
 Mrs. Rajashree Birla accorded the CSR Leader award — a Jury award — at the CEO India
Awards 2014.
 Mrs. Rajashree Birla receives the 'Exceptional Leader – Social and Rural Development' award
from the ASSOCHAM Ladies League.
 The American Chamber of Commerce in Thailand (AMCHAM) bestows the 'AMCHAM Award'
on the Aditya Birla Knowledge Centre, the first centre of its kind set up by the Group in South
East Asia to provide community service through vocational training.
 The Corporate Social Responsibility (CSR) team at Grasim Industries Limited (Grasim), a global
leader in viscose staple fibre manufacturing, wins the first 'CSR Activist of the Year Award'
instituted by the Federation of Madhya Pradesh Chamber of Commerce & Industries for its work
in uplifting the marginalised.
 Vikram Woollens, a unit of Grasim Industries Limited, is named the overall winner at the 'Amity
CSR Conclave 2013'.
 Novelis is honoured with 'Best Report' award in PR Daily's 2013 CSR Awards.
 The CSR team at Indian Rayon, Veraval is awarded the 'Greentech CSR Award' for a sustainable
development project empowering 400 marginalised women through extensive training in
tailoring.
 Novelis is awarded the 'Climate Leadership Award' by the US Environmental Protection Agency
for exemplary leadership in reducing carbon pollution and addressing climate change.
2013
 Madura Clothing won the 2013 Golden Peacock Award for Corporate Social Responsibility
 UltraTech wins Intel-AIM Corporate Responsibility Award — Governance and Society: Asian
CSR Awards 2013, for its work among the underprivileged and highest standards of governance
 Asian Centre Awards 2012 – Awards for Corporate Governance, Sustainability & Leadership'
commended the Aditya Birla Group as the 'Company with Best CSR and Sustainability Practices
2011
 Mrs. Rajashree Birla was presented the All India Management Association (AIMA) Managing
India Award 2011 for 'Corporate Citizen of the Year'. The award was presented by Mr. P.
Chidambaram, India's Union Minister for Home Affairs.
 The Government of India has bestowed the Padma Bhushan Award on Mrs. Rajashree Birla for
her exemplary contribution in the area of 'Social Work'.The Padma Bhushan is among the highest
civilian awards in India and was conferred on Mrs Birla at a special ceremony on 01 April 2011.
2010
 Indian Rayon, Veraval (a division of Aditya Birla Nuvo) is awarded The Rajiv Gandhi
Environment Award for Clean Technologies by The Ministry of Environment and Forests,
Government of India.

22. SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strength,
Weaknesses, Opportunity, and Threats involved in a business venture. It involves specifically
the objective of the business venture and identifying the internal and external factors that are
favourable and unfavourable to achieve that objective.
 Strengths:- characteristics of the business or team that give it an advantage over others
in the industry.
 Weaknesses:- are characteristics that place the firm at a disadvantage relative to
others.
 Opportunities:- external chances to make greater sales or profits in the environment.
 Threats:- external elements in the environment that could cause trouble for the
business.
Identification of SWOTs are essential because subsequent steps in the process of
planning for achievement of the selected objective may be derived from the SWOTs.
The aim of any SWOT analysis is to identify the key internal and external factors that are
important to achieving the objective. These come from within the company's unique value
chain. SWOT analysis groups key pieces of information into two main categories:
 Internal factors – The strengths and weaknesses internal to the organization.
 External factors – The opportunities and threats presented by the external
environment to the organization.

23. SWOT ANALYSIS OF ULTRATECH CEMENT

24. SUGGESTION
On the basis of above study carried out by me, the following suggestions are
submitted:-
 To increase the sales of Ultratech Cement in such area there is a need of time to time
demo program, seminars & meetings.
 There is a need of more promotional activities specially in sub dealer and outside
Bhagalpur area.
 Time to time offers should be provided to the customer from our Ultratech company.

25.  Need to available all the construction parts, material and tools our distributor office.
 Ultratech Company should be change the colour of PSC bags.
 The company must improve its supply so as the demand for the cement can easily be
met.
 It must target the rural markets as they are providing a good marketing opportunity
these days.
BIBLIOGRAPHY
 http://www.ultratechcement.com
 http://in.reuters.com/
 http://bilumi.org/Main/?gclid=CIub5da1z6QCFVJB6woddHPrEA
 http://www.adityabirla.com/social_projects/overview.htm
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