Presentation to the Remodelers Council of the Home Builders Association of Greater Dallas.

1. Leveraging Your Online Presence for Business Growth Beth KahlichDigital Marketing Consultant, WSI

2. Introductions

3. Organic Search Map Listings Organic SEO Paid Search Display Advertising Social Media Email Marketing Definitions

5. Organic Search – Map Listings

6. Google Places – Claim Your Listing Organic Search – Map Listings

7. Click here

8. Click here

9. Map Listings on Mobile Phones

10. Organic Search - SEO

11. Early in buying process – more general “Plumber Frisco” Closer to making decision “Drain Repair Frisco” Seen You Online/Heard About Your Business “Fritz Plumbing Frisco” How do you appear in each of these searches?? Ways People Search

12. Search Engine Optimization Focus On Cities/Towns Zip Codes Less Competition – More Targeted! One Page for Each City / Zip Code Use unique text/variations to make it even better Organic - SEO www.pizzaman.com www.pizzaman.com/frisco-texas-pizza

13. Online Review Sites

14. Online Review Sites “gourmet cupcakesdallas”

17. Paid Search Advertising

19. Also known as – Pay-Per-Click Can be very confusing – newspaper analogy Google LOVES it when you do it yourself because Google makes more money! Does show results if done correctly Paid Search Advertising

20. Case Study Redwood /Cedar Lumber Company Before – 1,416 Impressions and 86 Clicks – NO Results Known After – 13,606 Impressions and 399 Visits Results – 49 Calls and 12 emails

21. Display Advertising

22. Display Advertising Your potential customers are spending over 50% of their media time surfing the web!

23. The Buying Funnel

24. Cost Value – boost to Paid Search You’re willing to spend large amounts of $$ on mailers that never get seen…. Display Advertising

25. Social Media

26. You can’t avoid it - Claim Your Listings! If you already spend time online – there are things you can do… if not, leave this for larger companies with bigger advertising budgets. Social Media

27. Email Marketing

28. Current Customers, Previous Customers, Potential Customers Permission-based 12-month Plan to “nurture your list” Are you collecting email addresses?? Email Marketing

29. The Law of Competition Customer researches6 -10 companies They call 3-4 of them for quotes They choose 1 to hire There is no second place

30. Questions?