Presentation on Search and Social Media, given by Martha Gabriel at HighEdWeb 2010 (http://2010.highedweb.org) in the Red Stapler Track (http://goo.gl/Bmsq).
The presentation covers a) the importance of search and its connection with social, b) the main concepts related to SEM and SEO (Search Marketing); c) SEO beyond the basics (Universal Search, SERP Domination, Mobile Search, Landing Pages, etc.), d) SEARCH & SOCIAL (Social Media Marketing and Social Search Optimization), e) Trends.
Presentation on Search and Social Media, given by Martha Gabriel at HighEdWeb 2010 (http://2010.highedweb.org) in the Red Stapler Track (http://goo.gl/Bmsq).
The presentation covers a) the importance of search and its connection with social, b) the main concepts related to SEM and SEO (Search Marketing); c) SEO beyond the basics (Universal Search, SERP Domination, Mobile Search, Landing Pages, etc.), d) SEARCH & SOCIAL (Social Media Marketing and Social Search Optimization), e) Trends.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
One of the things we'll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism... these are just five of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?
A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year - and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.
Social & Search - two faces of the same coin, by Martha GabrielMartha Gabriel
Closing keynote presentation about Search an Social Media, by Martha Gabriel, at J.Boye Conference in Philadelphia - 4/may/2011.
The presentation covers the topics:
- Context
- SEM & SEO
- Beyond the Basics
- Search & Social
- Trends
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
Why content curation is a new form of communicationScoop.it
These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
One of the things we'll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism... these are just five of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?
A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year - and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.
Social & Search - two faces of the same coin, by Martha GabrielMartha Gabriel
Closing keynote presentation about Search an Social Media, by Martha Gabriel, at J.Boye Conference in Philadelphia - 4/may/2011.
The presentation covers the topics:
- Context
- SEM & SEO
- Beyond the Basics
- Search & Social
- Trends
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
Why content curation is a new form of communicationScoop.it
These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
Content Creators for Good: A Brand Guide to Working with InfluencersTara Nolan
Content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop covered opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals. Brands included: Nespresso, Smashbox Cosmetics, How Good, and more.
Colle+McVoy Account Executive Aaron O'Keefe presented his thoughts on managing the business processes of a creative agency during the Rasmussen College design lecture series event, File>New, on August 11, 2011.
3. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Strategy 1 – Create content
Content is key
4. King…
Where Content is King…
Social Media is all about:
– Content Delivery – putting it out there
– Content Visibility – letting some people see it
– Content Virality – broadcasting it to
EVERYONE!
5. Communicate
Content is the key! We create quality content!
Website/
Landing Page
Video/Podcast Content Power
Point
Pr Release
22. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Social Media Tactics!
Target Market Analysis!
23. Example of a Target Market Matrix how to reach potential customers!
Directories
Business
Families People
Opinion
Blogging Leaders The Health focused
Young
professio The
nals + Beauty
Trend-setters
Students focused
Social Media
Sites Working The Health focused Elderly
Moms People
Communicate Interact Share Socialize
24. Example of a Target Market Matrix how to reach potential customers!
cÜÉwâvàá
Business Young Students
Families
People professional
Target Market
Trend- The Beauty The Health
setters conscious conscious
Working Elderly
Moms People
Opinion
Leaders
25. Now we Use Social Media
to spread out your message!
26. www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Promote/Market Publish
Google adwords www.reddit.com
Publish www.free-press-
www.free-press-release.com
Google maps
www.superpages.com www.prlog.com
www.yellowpages.com www.articlesbase.com
www.hotfrog.com
29. We submit your site to Directories!
TOP 10 – “A” TOP 10 – “B”
1. Superpages 1. MerchantCircle
2. Citysearch 2. GetFave
3. Yelp 3. Yellowbot
4. Yahoo Local 4. Yellowpages.Lycos.com
5. InsiderPages 5. Kudzu
6. YellowPages.com 6. Discoverourtown
7. BizJournals 7. Loqal.com
8. AreaConnect 8. Local.Ingenio.com
9. MagicYellow 9. YellowUSA.com
10.Switchboard 10.IAF.net
• Study from August 2009, Andrew Shotland
• City + Category Searches (“San Diego Water
Cleanup”)
• 20 top YP headings found in Google
• Varied categories
• Cities across the US
30. Google Maps
Information Description Use/Benefit
Google Maps Google Maps (for a time named Google •Get a listing
Local) is a web mapping service •Make your business visible
application and technology provided by
Google, free (for non-commercial use), • People can find your
that powers many map-based services, business
including the Google Maps website,
Google Ride Finder, Google Transit, and
Category: Directory
maps embedded on third-party websites
Primary Value: via the Google Maps. It offers street maps,
Strong profile ranking a route planner for traveling by foot, car,
or public transport and an urban business
User: N/A locator for numerous contries around the
world. According to one of its creators (),
Google Maps is "a way of organising the
world's information geographically
31. Business Directories!
Information Description Use/Benefit
Yellowpages YELLOWPAGES.COM LLC is a wholly
owned subsidiary of AT&T. As a leading
Internet Yellow Pages and search
directory, YELLOWPAGES.COM is
uniquely able to offer searchable
directory listings. Whether you're •Make your business visible
looking for a particular item, business,
Category: Directory • Get a listing
event, location or service,
YELLOWPAGES.COM is your trusted • People can your business
Primary Value:
Strong profile ranking online source for comprehensive • You can find other local
national and local business information. businesses etc. there
User: 100.000.000 monthly
consumer business searches
The YELLOWPAGES.COM distribution
network provides exposure to more
than 100 million monthly consumer
business searches.
32.
33. Content sharing platforms!
Information Description Use/Benefit
What is SlideShare?
slideshare.net
SlideShare is the world's largest
community for sharing presentations.
SlideShare is a business media site for
sharing presentations, documents and
pdfs. SlideShare features a vibrant
professional community that regularly
Category: Social Media comments, favorites and downloads •Advertise
Primary Value:
content. Content also spreads virally
• Create own Power Point
Strong profile ranking through blogs and social networks such
Presentation
as LinkedIn, Facebook and twitter.
User: 23.000.000 monthly Individuals & organizations upload • Promote presentation
visitors • Share business idea
documents to SlideShare to share
ideas, connect with others, and • Search for customers
generate leads for their businesses.
Anyone can view presentations &
documents on topics that interest
them. The site is growing rapidly with
over 17 million monthly visitors.
34.
35. We publish your ads on classifieds!
Information Description Use/Benefit
hoobly.com
Category: Classified ads
Primary Value:
Free online local online classifieds.
•Promote your articles
Strong profile ranking Similar to craigslist. Can be used to
• Create your profile
promote and advertise for free.
User: N/A • Get your message out
36.
37. We create blogs and manage them!
Information Description Use/Benefit
Wordpress.com
WordPress started in 2003 with a single
bit of code to enhance the typography
of everyday writing and with fewer
users than you can count on your
fingers and toes. Since then it has
grown to be the largest self-hosted
Category: Blogging Site blogging tool in the world, used on • Set up blog
Primary Value:
millions of sites and seen by tens of • Promote blog
Strong profile ranking millions of people every day.
Everything you see here, from the • Write articles
User: 26.000.000 visitors documentation to the code itself, was • Inform about the product
created by and for the community. • Use it as a second webpage
WordPress is an Open Source project,
which means there are hundreds of
people all over the world working on it.
38.
39. blog!
We use blog directories to promote your blog!
Information Description Use/Benefit
Technorati.com
What is Technorati?
Category: Blogging Directory Technorati is a real-time search engine
dedicated to the blogosphere. It only
Primary Value: searches through blogs to find exactly
Strong profile ranking •Promote your blog
what you're looking for. At the time of
User: 22.000.000 sites this writing, Technorati was tracking
over 22 million sites and over a billion
links, a mind-boggling amount.
40. We create smm profiles and maintain!
Information Description Use/Benefit
Merchantcircle.com
Merchant Circle is a growing company
located on a real Main Street in Silicon
Valley. We are dedicated to connecting
Category: Social Media Site
Neighbors and Local Businesses online • Advertise
Primary Value: to help build real relationships between
• Create listings
Strong profile ranking local business owners and their
customers. To date, nearly 775,000 local • Make the company visible
User: 775.000 Businesses businesses have joined MerchantCircle to • Search for costumers
get their business more exposure on the
internet, simply and inexpensively.
41. We create smm profiles and maintain!
Information Description Use/Benefit
linkedin.com
•Use Linkedin to promote
business
- Set up Group (you need to
invite as many people as
LinkedIn is an interconnected network possible to the group the goal
of experienced professionals from is to invite at least 100 people
Category: Social Media Site around the world, representing 170 a day)
industries and 200 countries. You can - You might need people, who
Primary Value: help promoting the group
Strong profile ranking find, be introduced to, and collaborate
(students)
with qualified professionals that you - Use Linkedin as a searching
User: 43.000.000 need to work with to accomplish your tool to find customers
goals. - Write monthly newsletters
- Motivate people in the group
to invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
43. We create smm profiles and maintain!
Information Description Use/Benefit
facebook.com
•Set up Facebook Group
•Use Facebook Group to promote
business
Facebook's mission is to give people - Expand Group (you need to
the power to share and make the world invite as many people as possible
Category: Social Media Site more open and connected. to the group the goal is to invite
at least 100 people a day)
Primary Value: Millions of people use Facebook - You need people, who help
Strong profile ranking everyday to keep up with friends, promoting the group.
- Use Facebook as a searching
User: 250.000.000 upload an unlimited number of photos, tool to find potential customers.
share links and videos, and learn more - Motivate people in the group to
about the people they meet invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
-Sign up for other Facebook
Groups
44.
45. We create smm profiles and maintain!
Information Description Use/Benefit
Twitter.com
Twitter is a privately funded startup
with offices in the SoMA neighborhood
of San Francisco, CA. Started as a side
project in March of 2006, Twitter has •Set up Twitter Account
Category: Social Media Site grown into a real-time short messaging • Follow as many people as
Primary Value:
service that works over multiple possible
networks and devices. - You need people, who help
Strong profile ranking
In countries all around the world, promoting the group (students)
User: 150.000.000 - Use Twitter as a searching tool
people follow the sources most to find potential students
relevant to them and access - Write direct messages to inform
information via Twitter as it happens— about about your business
from breaking world news to updates - Create events
from friends
48. Eugene Levy,
Before I give you a quote. I wanted to take the time to give you and myself an overall
of where you stood with your SEO. I believe in making sure that we are both on the
same page from the start to end. On the next pages are an overall SEO analysis that my
company provides our clients with before we begin any campaign. If you have any
questions then please feel free to contact me.
Majestic Social Media has access to the latest SEO tools available to make our jobs
easier as well as to provide you with a customized SEO campaign with the results you
want.
I tried to contact you as per our last conversation, but you were unavailable twice.
Please call me when you have the time..
With Regards,
Richard Barrett
Majestic Social Media