Gerred Blyth (Lighthouse Experience) and Be Kaler Blake (Aquent) presented on their perspective on the user experience industry and how companies and individuals can cope and find opportunities during the economic downturn. Discussions and pop quiz results from the evening are incorporated in the slides.
More than 100 Ecommerce managers from leading brands in the UK took part in the Bearing Partnership Digital Industry Confidence Report 2009 online survey during the spring of 2009. Between them, respondents manage £7.3 billion of Ecommerce revenue, more than 10 per cent of all UK ecommerce sales in 2008. This report looks at how the Head of Ecommerce felt they performed in 2008 as well as their predictions for 2009 with regards to remuneration, performance, and their confidence levels moving forward.
SMEs: What Is the Real Addressable Market?
Neal Polachek, Independent Industry Advisor & former CEO, The Kelsey Group
Conference presentations often tell us there are millions of small businesses (ie - SMEs, SMBs) that represent the addressable market for digital advertising. But recent survey data suggest that many SMBs are lifestyle businesses whose owners don't want to grow. If accurate the implications for the market fare potentially radical. This session will explore the "real, addressable SME market." It also asks whether the products being sold to SMEs are truly aligned with their needs.
More than 100 Ecommerce managers from leading brands in the UK took part in the Bearing Partnership Digital Industry Confidence Report 2009 online survey during the spring of 2009. Between them, respondents manage £7.3 billion of Ecommerce revenue, more than 10 per cent of all UK ecommerce sales in 2008. This report looks at how the Head of Ecommerce felt they performed in 2008 as well as their predictions for 2009 with regards to remuneration, performance, and their confidence levels moving forward.
SMEs: What Is the Real Addressable Market?
Neal Polachek, Independent Industry Advisor & former CEO, The Kelsey Group
Conference presentations often tell us there are millions of small businesses (ie - SMEs, SMBs) that represent the addressable market for digital advertising. But recent survey data suggest that many SMBs are lifestyle businesses whose owners don't want to grow. If accurate the implications for the market fare potentially radical. This session will explore the "real, addressable SME market." It also asks whether the products being sold to SMEs are truly aligned with their needs.
ATW Tech Highlights
• Profitable as of second quarter of 2017, expecting to close 2017 with $12.5m in revenue (Q4 financials expected end of March 2018)
• Seasoned Management and Board, including Quebec heavyweight André Imbeau's Groupe Gestion G5
• Rapid growth plan fueled by strategic M&A (recently closed VuduMobile)
• Highly scalable and profitable technology
• A2P SMS Market to be Worth US$70.32 Billion by 2020: Transparency Market Research
• Ovum Predicts International Carrier Billing Market To hit US$24.7 Billion by 2019 from US$14.5 Billion in 2014
Montreal-based AtmanCo, (TSXV: ATW) has changed its name to ATW Tech to better reflect its transformation from a sophisticated provider of HR solutions, based on its scientifically validated proprietary psychometric personality test, into an international player in both the booming carrier billing and text messaging markets.
Here you will find a concise round-up of Ireland's financial services sector, as well as key stats such as the unemployment rate, inflation and house prices.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Presentation I gave at the Financial Services Forum at Yahoo in March 2009. Essentially a look at media and search issues around insurance aggregators.
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
Enabling the OTT Revolution: How Telecom Operators Can Stake Their ClaimFlorian Gröne
As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
UX by the numbers: Scavenging data - Using public data to learn about your usersUXPA UK
Geraint Jones from the Home Office
'Big data' is all the rage at the moment, and promises all kind of insights into human behaviour (or at least how to target more adverts...). As UX professionals we don't always have access to analytics and data warehouses, let alone the time and resource to go doing complex analyses with complex results. Fortunately, there is loads of juicy, public, data out there for the taking if you know where to look. I'm going to give some concrete examples, tools and techniques for doing 'guerilla' data capture and analysis, resulting in simple to understand deliverables and insights about your users.
ATW Tech Highlights
• Profitable as of second quarter of 2017, expecting to close 2017 with $12.5m in revenue (Q4 financials expected end of March 2018)
• Seasoned Management and Board, including Quebec heavyweight André Imbeau's Groupe Gestion G5
• Rapid growth plan fueled by strategic M&A (recently closed VuduMobile)
• Highly scalable and profitable technology
• A2P SMS Market to be Worth US$70.32 Billion by 2020: Transparency Market Research
• Ovum Predicts International Carrier Billing Market To hit US$24.7 Billion by 2019 from US$14.5 Billion in 2014
Montreal-based AtmanCo, (TSXV: ATW) has changed its name to ATW Tech to better reflect its transformation from a sophisticated provider of HR solutions, based on its scientifically validated proprietary psychometric personality test, into an international player in both the booming carrier billing and text messaging markets.
Here you will find a concise round-up of Ireland's financial services sector, as well as key stats such as the unemployment rate, inflation and house prices.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Presentation I gave at the Financial Services Forum at Yahoo in March 2009. Essentially a look at media and search issues around insurance aggregators.
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
Enabling the OTT Revolution: How Telecom Operators Can Stake Their ClaimFlorian Gröne
As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
UX by the numbers: Scavenging data - Using public data to learn about your usersUXPA UK
Geraint Jones from the Home Office
'Big data' is all the rage at the moment, and promises all kind of insights into human behaviour (or at least how to target more adverts...). As UX professionals we don't always have access to analytics and data warehouses, let alone the time and resource to go doing complex analyses with complex results. Fortunately, there is loads of juicy, public, data out there for the taking if you know where to look. I'm going to give some concrete examples, tools and techniques for doing 'guerilla' data capture and analysis, resulting in simple to understand deliverables and insights about your users.
Describes the work of Lucidity London, a marketing consultancy, in turning around the fortunes of the ailing leisure centre media proposition on behalf of management at In Situ Media.
Clipperton Finance, a leading European corporate finance boutique serving the technology and media industries, has released a Newsletter concentrating on European e-commerce. Clipperton Finance has provided transaction services to European Technology and Media companies since its inception in 2003.
Following the short-term fall-out of the financial crisis in mid-2008, we have observed a significant increase in investment activity in the European e-commerce space which shows no sign of abating. Investors are attracted to a segment with favorable macro-drivers, capital efficiency through early revenue generation and a thorough understanding of key performance metrics.
The purpose of this report is to evaluate the trends that make this market so attractive, to understand the challenges for European e-commerce companies, and to explore some future developments.
Companies featured in the newsletter include: Aramis, Avail Intelligence, MonShowRoom, Criteo, Tailor Store, Graze, Spartoo, Euroffice, Fizzback
Presentación realizada por la PPA explicando los beneficios de mantener la inversión publicitaria en general, y en revistas en particular, en períodos de recesión
Matthew and Jesmond will share their approach to understanding Lovehoney’s new customers. They’ll walk through their end-to-end approach: how they researched and built an experience map, then plotted the impact points and gaps, and used data analysis to form hypotheses and page redesigns.
Jonny will focus on the challenges of designing for stigmatised, vulnerable, disenfranchised people. He’ll explore how working on taboo subjects and with people that society tends to ignore, can lead to life changing design solutions.
"Making Accessibility Accessible" by Kirtika BhuvaUXPA UK
A talk given by Kirtika Bhuva at UXPA UK's May 2017 event covering "Global Accessibility Awareness Day".
http://uxpa-uk.org/events/uxpa-uk-gaad-2017/
Check out our Events page to see what's coming up in the future: http://uxpa-uk.org/events/
"Designing a Product with Mental Health in Mind" by Zander BradeUXPA UK
A talk given by Zander Brade at UXPA UK's May 2017 event covering "Global Accessibility Awareness Day".
http://uxpa-uk.org/events/uxpa-uk-gaad-2017/
Check out our Events page to see what's coming up in the future: http://uxpa-uk.org/events/
A talk given by Gavin Evans at UXPA UK's May 2017 event covering "Global Accessibility Awareness Day".
http://uxpa-uk.org/events/uxpa-uk-gaad-2017/
Check out our Events page to see what's coming up in the future: http://uxpa-uk.org/events/
"How to tie your customer design work into the enabling organisation" - by Jo...UXPA UK
A talk given by Joel Bailey at UXPA UK's April 2017 event covering "Investigating Service Design".
http://uxpa-uk.org/events/exploring-service-design/
Check out our Events page to see what's coming up in the future: http://uxpa-uk.org/events/
'Mainstream' UX and Games UX - Alistair Greo, Player ResearchUXPA UK
This was part of the UXPA UK January 2017 event. For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk
A talk given at UKPA UK's 'World Usability Day' event - 10 November 2016.
FoodCloud connects businesses that have too much food to charities in their communities that have too little. Using our technology platform, participating businesses can upload details of their surplus food. FoodCloud provides a simple way for food businesses to contribute to their communities in a meaningful and practical way and reduce their impact on the environment. Many retailers find themselves with perfectly good food that they cannot sell. This high quality food is often wasted at a large cost to businesses. Good food that can feed people should never be wasted. FoodCloud offers businesses a solution by using this food to support the work of the charity sector in Ireland and the UK. This solution has been developed through a close relationship with the business and charities to understand their needs.
Since the creation of FoodCloud in 2014 Co-Founders Iseult Ward and Aoibheann O’Brien were one of Time magazines Next Generation Leaders, Ben and Jerry’s Join Our Core Winner and winner of the 2016 Green Awards. Most recently FoodCloud’s UK partnership with FareShare and Tesco won the Sustainable Future Award at the IGD awards. The three-way partnership between FareShare, FoodCloud and Tesco is live across 900 stores and has already delivered the equivalent of 1.4 million meals to local organisations. By the end of next year, the organisations aim to send all of Tesco’s edible surplus food to charity. Fiona will outline FoodClouds journey so far and how they have perfected their solution.
Conservation & The Knowledge Chain - Paul-Jervis Heath, Modern HumanUXPA UK
A talk given at UKPA UK's 'World Usability Day' event - 10 November 2016.
In September Giant Pandas were reclassified from endangered to vulnerable. The news was less favourable for the Eastern Gorilla. At the same time they were reclassified as critically endangered. Their population has declined by 70% over the last 20 years. Globally, there has been a 52% average decline in the populations of mammals, birds, reptiles, amphibians and fish around the globe between 1970 and 2010. How do we know the global outlook for the conservation of threatened species? How do conservation organisations decide on the actions to protect those species? And, how is human-centred design being used to help secure funding for conservation research, to gather data about endangered species, to report on the fate of those sepcies and inform conservation decisions?
Paul-Jervis Heath talks about design research with Zoologists, Conservationists, with Park Rangers in Africa and fieldwork at London Zoo. He also talk about how Modern Human are using human-centred design to support conservation from the scientist gathering data about endangered species through to the conservationist planning conservation actions on the ground.
A talk given by Thoughtworks at UKPA UK's 'World Usability Day' event - 10 November 2016.
The challenge of reconnecting unaccompanied child refugees with their loved ones is a growing problem with the global refugee crisis. In Kakuma refugee camp filmmaker Lieven Corthouts sought out a solution after living there for 5 years and talking with refugees struggling to find their families. ThoughtWorks collaborated with Lieven to design and user test a ‘Find Me’ web application with refugees, which exposed the challenges of cultural barriers, limited technical literacy and the western bias applied within the design process.
Mike Gatman is a project manager and coach from ThoughtWorks who looked after the Find Me initiative. He is an agile/lean enthusiast who brings the user to the heart of every delivery, with a background in digital projects across media, telecommunications, banking and retail. Find Me was his first foray into the humanitarian sector.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Contained Within...
We will reveal thoughts on the current industry climate and also wisdoms from the
last two UK economic downturns
These are based on an initial series of phone interviews and conversations in January
2009 with a range of people:
Agency Heads In-house UX team leads
Account Managers Proprietors of Consumer Websites
Freelancers Proprietors of B2B Websites
Business Consultants Industry Commentators and Journalists
Additional material contained here was developed in workshops with UKUPA members
on the evening of the session
3. Pop Quiz!
1. How many UK companies were listed as offering User Experience services in the
2008 User Experience Directory, published on World Usability Day?
Lowest Guess - 20; Highest Guess - 1500; Average - 20; Answer - 80
2. What was the estimated value of the usability and accessibility market in 2008
according to E-Consultancy’s Usability and Accessibility Buyers Guide?
Lowest - £250k; Highest - £4bn; Average - £48m; Answer - £214m
3. What was the percentage increase or decrease since 2006?
Lowest – 8%; Highest 400%; Average – 60%; Answer - 45%
4. What was the average charge out rate for a user experience consultant in the
2008 Agency Rate Card Survey?
Lowest - £350; Highest - £1500; Average - £839; Answer - £707
5. What is the average freelancer rate for user experience roles?
Lowest - £300; Highest - £1000, Average - £430; Answer - £300
6. What’s Going On?
In the words of our interviewees:
I don’t know what all
Time to draw in and
the fuss is about!
survive
Never been busier..
Time to profiteer!
It’s part of the normal
economic cycle Everything’s totally
[ahem]
7. Bad news for...
Housing!
Financial Sector!
Motor Industry
Retail Expenditure
Advertsing Expenditure
IPA Bellweather Report shows 49% of UK companies reduced total
advertising spend in 2008
GroupM’s This Year, Next Year report forecasts an overall fall in
expenditure in all measured advertising media of 0.2 per cent.
ZenithOptimedia’s Advertising Expenditure Forecasts report predicts
advertising to fall in North American and Western European
markets by 5.7 per cent and 1.0 per cent respectively.
Enders Analysis report predicted UK newspaper ad revenues will fall
by 21 per cent in 2009
Confirmed in UK by ITV and Channel 4 figures. A 1% drop in ITV
advertising in 2008 underpinned a 28% reduction in profits in their
May 2008 statement.
Obtaining Funding: NVCA (US) survey shows that 92% of VCs
predict reduction of capital available in 2009, to an estimated $25
billion (from peak of $35bn in 2007). This overall reduction is offset
by likely increases in clean technology, medical sciences and bio
technology. Leaving interactive and new media seeing the greatest
fall.
Being a VC: 72% not expecting any IPOs un til 2010.
8. Good news for...
Poundland ☺ - 24.3% jump year on year - Dec 08 vs Dec 07
Morrisons ☺ - 5000 new jobs in 2009
UK Tourism - is going up! West end, Theatres, tourist attractions
Other: ‘Staycations’, Home Improvement, BBC Financial
journalists, Adult services, church attendance, buzzwords, lawyers
and accountants specialising in restructuring.
More importantly:
Exporting good or services
A weak pound means Britain is more attractive for exports. Selling
a £10,000 product to a German company would have cost them
€13,500 a year ago, now would cost them €11,400 (not that
anyone is buying anything, ahem)
Selling within the UK
The weak pound means importing goods or services is less
attractive for UK purchasers. Anyone buying good or services from
overseas – esp Euro zone or US will be starting to look to UK
suppliers as a way to save money
Online Retail
A survey of 1,957 people by Lightspeed Research found 36% plan
to do more shopping online and less on the high street this year.
Aldi.com - 64% y-o-y increase in uniques to Aldi.com who are now
launching a travel and flowers presence
ASDA Direct - 70% year-on-year growth
Play.com - 23% increase y-o-y sales
9. Good news for...
ETSY.com
ETSY made its record daily sales on on Sept. 29 (the day the US
stock market took one of its most significant falls),
In Nov 08, artists sold $10.8 million of goods (up from $4.2 million in
November 2007) . 135,000 new registrants and 1.1 million new
items listed, both figures more than double the same month last
year.
Experian
Now with 1 million customers with monthly payments to check their
credit rating
Software as a Service
Intuit, and Salesforce.com have both shown growth in 2008.
HR Departments - Voluntary turnover of staff falls in time of
recession
Online Advertising
2009 is the broadly agreed to be year that online advertising send
will outstrip TV. It will reach £3.58 billion in the UK by the end of
2009 (a newly corrected and more conservative estimate from
eMarketer)
ZenithOptimedia’s Advertising Expenditure Forecasts report predicts
that online advertising will grow 18 per cent in 2009.
GroupM’s This Year, Next Year report forecasts a rise of five per
cent for internet advertising in 2009
11. What happened in 2000?
“From the top down the big 5 consulting firms were recommending “web strategies”
with no real basis in common sense. From the bottom up, creatives and developers
were recommending unworkable ideas. It was madness from both sides, frankly.”
Cleared away inefficient companies and business models
Wasteful excesses are shut down
Non-jobs disappear, non-business go bankrupt
Governments become more business friendly
Consolidation of companies
More start-ups – costs are low!
Was undoubtedly the birth of the UX industry as we know it
Afterwards:
It was extremely hard to rebuild key teams
Companies that held on faced reduced competition
User Experience, with its focus on measurement and incremental improvement
was forged
12. What happened in 2000?
The last three US bubbles have had
beneficial outcomes - While investors indeed
do lose money, businesses and consumers
find themselves with a residual ‘usable
commercial infrastructure’ that they quickly
put to new uses.
The telegraph led to the creation of
national and international financial
markets..
Extra railroad lines made national
consumer brands possible and gave
consumers access to distant stores
After 2000 extra fibre-optic capacity gave
everyone Internet access...
What will the finance and property
bubbles set us up for?
13. Forecasts for UX in 2009
Different circumstances in 2009 - Even otherwise sensible companies can face a
brick wall of heavily reduced funding, customer spend, or advertising spend today
Online, and interactive, represent great ways to reduce costs through customer
self-service. If this is so, the experience needs to be as good as possible.
SEO poses the most attractive –and, crucially - measurable expenditure on the
Web
If it seems OK now, the April-May budget cycle may show a big reduction in
expenditure – an unwelcome piece of news for those on both sides!
Retail will continue to slide in general. Think about what you want to buy right
now. If you can’t think of anything significant, why would that be different for the
population as a whole?
In terms of sectors, any “stay at home” products will do well. Companies that
have been on the edge for years will fall over – c.f. Woolworths.
Brands can live on even if the companies don’t! Cf Zavvi having to close their
website.
14. Advice for Agencies
Be positive about your services and your contributions
Cashflow Cashflow Cashflow!
Its just general good business process, but more important now then ever:
- Bill early and have a good system for collection
- Client credit checks
You will be leaking money somewhere. Find it and stop it!
Reduce operating costs before its becomes a problem
Present services as good value. Think of how well Primark and Aldi have
performed in the last two quarters which is more a consequence of consumer
confidence and expectations rather than any reality!
Innovate services without increasing costs
Focus on quick win projects for clients. Put yourself in your clients shoes – would
you spend the money?
15. Advice for Agencies
Agencies essentially survive by
under-servicing everybody.
They will find this needs to change!
16. Advice for Agencies
“Usability”
“Good Value”
This is Scientific Proof that expectations of agency services are changing
17. Advice for Individuals
Create your own luck – cf Prof Richard Wiseman
Meet people! Every conversation is an opportunity
Ensure your contributions are noticed
Self promote
Improve your CV and train on weak areas
Produce personal projects
Consider geographical independence:
- Local: businesses relocating to cheaper premises
- Wider: language, knowledge of other markets
18. Advice for Individuals
If all else fails...
FoxJobs in the US found certain words were increasing in job ads as the recession
took hold:
1. Sales Representative/Business Development
2. Account/Customer Support
3. Accounting Staff
4. Counselling/Social Work
5. Software Design/Development
6. Administrative Assistant
7. Networking/System Administration
8. Nursing
9. Mechanical Engineering
10. Sales Management
Biggest increase – up 8 to 16 – “Technology Executive”
19. Advice for In-house / Startup
As venture capital funds withdraw, look away from invention-based innovation and
towards other types of innovation
Ensure all progress is measurable (and measured!)
A / B or Multivariate testing is an approach that can offer demonstrable value
Abandon the assumption that budgets need to increase 10% year on year – look
to value and how you can prove value
Join Nesta’s crusade to seek a government underwriting of financing for early
stage companies. Why are just the banks being bailed out when the seized-up
venture capital community has left innovation high and dry?
Diversify your funding now – don’t have all your investment eggs in one basket,
lest you have to join the scramble for finance when yours runs dry
If it all goes wrong, wind up nicely
- Set honest expectations
- Establish a wind-up date where redundancy payments can be made (i.e. Don’t
punish people for staying!)