This document discusses using Power BI and various Microsoft tools like Cognitive API, Microsoft Flow, and Logic Apps to build a social media marketer's toolkit. It provides an overview of setting up solutions that can analyze Twitter data through templates. Specifically, it demonstrates how to create a Twitter dashboard in Power BI that uses Azure SQL database and the Microsoft Cognitive Services Text Analytics API to analyze sentiment in tweets and display the results.

1. www.ukpowerbisummit.com

2. UK Power BI Summit
The Social Media Marketer’s
Toolkit in Power BI

3. Social Media Marketer’s Toolkit in Power BI
• Introduction
• Cognitive API / Microsoft Flow / Logic Apps
• Power BI end to end Solution
• Solutions Templates
• Campaign Brand Management for Twitter

5. Social Media Marketer’s Toolkit in Power BI
• Introduction
• Cognitive API / Microsoft Flow / Logic Apps
• Power BI end to end Solution
• Solutions Templates
• Campaign Brand Management for Twitter

6. Microsoft AI & ML
https://www.microsoft.com/cognitive-services
https://www.microsoft.com/en-us/research/product/cognitive-toolkit/

8. https://powerapps.microsoft.com https://flow.microsoft.com
MICROSOFT POWER TEAM
https://stream.microsoft.com

10. Get Azure subscription with free credits…..

11. What is LOGIC APPS ?
“Advance Microsoft Flow”
Difference between Flow & Logic Apps
https://docs.microsoft.com/en-us/azure/azure-functions/functions-compare-logic-apps-ms-flow-webjobs

12. Social Media Marketer’s Toolkit in Power BI
• Introduction
• Cognitive API / Microsoft Flow / Logic Apps
• Power BI end to end Solution
• Solutions Templates
• Campaign Brand Management for Twitter

13. Twitter Logic
Apps
Azure
Functions
Azure
SQL DB
PowerBI
MS Cognitive Application API Text Analytics

14. Social Media Marketer’s Toolkit in Power BI
• Introduction
• Cognitive API / Microsoft Flow / Logic Apps
• Power BI end to end Solution
• Solutions Templates : Campaign Brand Management
for Twitter

15. PBI Template Solutions see : https://powerbi.microsoft.com/en-us/solution-templates/
SCCM Technical template see https://www.youtube.com/watch?v=G0rRggpY3fg

20. Fix above error in Query Editor > Data setting Connections to reset ‘Edit credentials’
You’ll need your Azure SQL logical server admin & password.
Need more help goto : Brand & Campaign Management for Twitter Solution Template Training Video
https://www.youtube.com/watch?v=CwTWSkVxl4w
https://github.com/Microsoft/Business-platform-solution-templates/tree/master/Template/Microsoft-
TwitterTemplate
Show Demo of end result in PBI
see TwitterDemo

21. Data Chant Facebook demo Gil Raviv : Good sentiment analysis
http://datachant.com/2016/10/21/pass-bi-virtual-chapter-demo-sentiment-analysis-power-bi/
Presidential Facebook sentimental analysis
Need from MS Cognitive Services get a free Text Analytics API key
5000 transaction pre month . Each transaction max 1000 text strings = 5000*1000 = 5M /month free
Refresh in .pbit gets FB postings (in chunks of 100) from 2 FB pages: Clinton & Trump
Cleans data and then calls the Text Analytics API that returns the sentiment value 0 – 1
Classified into buckets <0.3 bad >0.7good rest = neutral

22. UK Power BI Summit
Social Media Twitter Dashboard