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Audience and Industries
UK Cinema Admissions
In the period between 2001 โ€“ 2013, the number
of Cinema admissions was generally steady with
slight dips and inclines in certain periods.
The 165.5 million cinema tickets sold in the UK in
2013 represented a 4% decline from the number
of admissions in 2012.
Audience
According to BFI the region where cinema is
most popular is around London
Gender
The gender depends on the gender of the film as
different genres attract different genders.
Table 15.7 Audience gendersplit,2013 top 20 filmsand top UK films
Significantgreater male audience share Male % Female %
CaptainPhillips(UK) 69 31
Star Trek IntoDarkness 69 31
AlanPartridge:AlphaPapa(UK) 69 31
Man of Steel 68 32
DjangoUnchained 68 32
Kick-Ass2(UK) 67 33
Significantgreater female audience share Male % Female %
One Direction:ThisIsUs (UK) 15 85
AboutTime (UK) 27 73
Frozen 34 66
Sunshine onLeith(UK) 35 65
Les Misรฉrables(UK) 39 61
Philomena(UK) 39 61
Genderdifference notsignificant Male % Female %
Filth(UK)1
61 39
Rush(UK) 59 41
Trance (UK) 52 48
Wreck-ItRalph 49 51
The Hunger Games:CatchingFire 48 52
Jack the Giant Slayer(UK) 47 53
Genre and Ratings
In 2013 with gross box office, action is the most
popular genre in the UK.
Most films that did best in box office were rated
15.
0
5
10
15
20
25
30
Action Animation Comedy Documentary Fantasy Music/dance Sci-fi War
%ofboxoffice
All films UK films UK independent films
Top 20 film in the UK box office
1989 - 2013
Exhibition
Most people watch films on the TV over
other forms of exhibition
Promotion
Table 9.9 Estimated advertising spend, 2003 and 2007-2013 (ยฃ million)
Medium 2003 2007 2008 2009 2010 2011 2012 2013
TV 61.2 74.1 79.3 74.3 76 90.8 89.1 89.2
Outdoor 46.6 65.3 56.2 57 61 69.1 67.2 71.2
Press 30.1 27 22.6 19.9 19.9 22 21.5 20.7
Radio 9.7 8.4 9.4 10.7 7.6 6.8 6.8 5.9
Internet - 4.7 4.5 6.4 6.1 8.5 4 2.5
Total 147.6 179.5 172 168.3 170.6 197.2 188.6 189.4
Technology
Figure 12.4 Claimedconsumptionofaudiovisual content by online viewersaged15+
0
10
20
30
40
50
60
Video clips either streamed or
downloaded
Catch up TV services either streamed
or downloaded
TV and film services eg
Netflix/LOVEFiLM
%
% of online viewers
Analysis - Which audience groups are
the most lucrative?
The audience that would bring most profit from
box office are those who enjoy genres such as
Action as this was the most profitable genre in
past years. The most profitable age range for the
UK would be 15 โ€“ 24 and these are majority
male. The most lucrative socio-economic group
is C1 โ€“ lower middle class.
These are due to the interests of the age group
as well as having a lot of disposable income
Analysis - What strategies should be
used to promote films?
Due to age of the most lucrative audience the
most successful methods of promotion would
be social media and in cinemas as these are
common interests in that audience. The most
common form of advertising in 2013 was
televisions as it can reach a wide audience.
Analysis - The importance of
technology now and in the future
Online viewing is becoming a popular form of
exhibition especially with teenage audience.
Pirating is making profit difficult as many can
just watch the films which causes a decline in
the overall profit of films and the industries.
More people now watch movies on the go
instead of going to the cinema by using websites
such as Showbox and Netflix.

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Audience and industries

  • 2. UK Cinema Admissions In the period between 2001 โ€“ 2013, the number of Cinema admissions was generally steady with slight dips and inclines in certain periods. The 165.5 million cinema tickets sold in the UK in 2013 represented a 4% decline from the number of admissions in 2012.
  • 3. Audience According to BFI the region where cinema is most popular is around London
  • 5. The gender depends on the gender of the film as different genres attract different genders. Table 15.7 Audience gendersplit,2013 top 20 filmsand top UK films Significantgreater male audience share Male % Female % CaptainPhillips(UK) 69 31 Star Trek IntoDarkness 69 31 AlanPartridge:AlphaPapa(UK) 69 31 Man of Steel 68 32 DjangoUnchained 68 32 Kick-Ass2(UK) 67 33 Significantgreater female audience share Male % Female % One Direction:ThisIsUs (UK) 15 85 AboutTime (UK) 27 73 Frozen 34 66 Sunshine onLeith(UK) 35 65 Les Misรฉrables(UK) 39 61 Philomena(UK) 39 61 Genderdifference notsignificant Male % Female % Filth(UK)1 61 39 Rush(UK) 59 41 Trance (UK) 52 48 Wreck-ItRalph 49 51 The Hunger Games:CatchingFire 48 52 Jack the Giant Slayer(UK) 47 53
  • 6. Genre and Ratings In 2013 with gross box office, action is the most popular genre in the UK. Most films that did best in box office were rated 15.
  • 7. 0 5 10 15 20 25 30 Action Animation Comedy Documentary Fantasy Music/dance Sci-fi War %ofboxoffice All films UK films UK independent films
  • 8.
  • 9. Top 20 film in the UK box office 1989 - 2013
  • 10. Exhibition Most people watch films on the TV over other forms of exhibition
  • 11. Promotion Table 9.9 Estimated advertising spend, 2003 and 2007-2013 (ยฃ million) Medium 2003 2007 2008 2009 2010 2011 2012 2013 TV 61.2 74.1 79.3 74.3 76 90.8 89.1 89.2 Outdoor 46.6 65.3 56.2 57 61 69.1 67.2 71.2 Press 30.1 27 22.6 19.9 19.9 22 21.5 20.7 Radio 9.7 8.4 9.4 10.7 7.6 6.8 6.8 5.9 Internet - 4.7 4.5 6.4 6.1 8.5 4 2.5 Total 147.6 179.5 172 168.3 170.6 197.2 188.6 189.4
  • 12. Technology Figure 12.4 Claimedconsumptionofaudiovisual content by online viewersaged15+ 0 10 20 30 40 50 60 Video clips either streamed or downloaded Catch up TV services either streamed or downloaded TV and film services eg Netflix/LOVEFiLM % % of online viewers
  • 13. Analysis - Which audience groups are the most lucrative? The audience that would bring most profit from box office are those who enjoy genres such as Action as this was the most profitable genre in past years. The most profitable age range for the UK would be 15 โ€“ 24 and these are majority male. The most lucrative socio-economic group is C1 โ€“ lower middle class. These are due to the interests of the age group as well as having a lot of disposable income
  • 14. Analysis - What strategies should be used to promote films? Due to age of the most lucrative audience the most successful methods of promotion would be social media and in cinemas as these are common interests in that audience. The most common form of advertising in 2013 was televisions as it can reach a wide audience.
  • 15. Analysis - The importance of technology now and in the future Online viewing is becoming a popular form of exhibition especially with teenage audience. Pirating is making profit difficult as many can just watch the films which causes a decline in the overall profit of films and the industries. More people now watch movies on the go instead of going to the cinema by using websites such as Showbox and Netflix.