This document discusses UK cinema admissions and audiences from 2001-2013. It finds that cinema admissions were generally steady over this period, declining slightly in recent years. London has the highest rate of cinema attendance. The gender of audiences depends on the genre, with action films tending to attract more male viewers. Television remains the most common way for people to watch films, though online viewing is growing in popularity, especially among teenagers. Technology like pirating poses challenges to the film industry's profits by providing alternatives to cinema viewing or paid streaming/downloading services. The most lucrative cinema audiences are males aged 15-24 who enjoy action films.