Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Turning Personality Into Profit

305 views

Published on

Before you can properly use Social Media you need to learn to be social. Fred Abaroa, The Marketing Imagineer, takes you inside the secret of turning your personality into profit.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Turning Personality Into Profit

  1. 1. Turning your personality into profit<br />Fred Abaroa aka “CostaVidaFred”<br />The Marketing Imagineer<br />
  2. 2. Begin With The End In Mind<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053<br />Velocity: 31,933 second-order followers/day<br />Social Capital: 9,704.0 +2.4 Very High<br />Friends: 1,423<br />Followers: 1,555<br />2nd-order followers: 3,035,337<br />Velocity: 5,944 second-order followers/day<br />Social Capital: 1,952.0 +0.1 High Average<br />
  3. 3. Marketing 101<br />Know Me!<br />Like Me!<br />Trust Me!<br />Buy Me!<br />
  4. 4. Know Me!<br />Brand Awareness<br />Product Awareness<br />Publicity<br />Ads<br />Word On The Tweet<br />
  5. 5. Like Me!<br />“Likeability may well be the deciding factor in every competition you’ll ever enter.” Tim Sanders, Author The Likeability Factor<br />
  6. 6. Seven Deadly Creatures<br />The Sucker<br />The Puker<br />The Topper<br />The Whiner<br />Narcissus<br />The Vulture<br />Mr. Halitosis<br />
  7. 7. 1. Friendliness: your ability to communicate liking and openness to others<br />
  8. 8. 2. Relevance: your capacity to connect with others&apos; interests, wants, and needs<br />
  9. 9. 3. Empathy: your ability to recognize, acknowledge, and experience other people&apos;s feelings<br />
  10. 10. 4. Realness: the integrity that stands behind your likeability and guarantees its authenticity<br />
  11. 11. Trust Me!<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053<br />Velocity: 31,933 second-order followers/day<br />Social Capital: 9,704.0 +2.4 Very High<br />Friends: 1,423<br />Followers: 1,555<br />2nd-order followers: 3,035,337<br />Velocity: 5,944 second-order followers/day<br />Social Capital: 1,952.0 +0.1 High Average<br />
  12. 12. Buy Me!The Real End<br />
  13. 13. Fred AbaroaThe Marketing Imagineerc:207-604-0652Twitter: @CostaVidaFredBlogs: www.CostaVidaFred.comPodcasts: WordOnTheTweet.netMakingMountainsOutOfMoleHills.comLocation:Arundel, ME <br />

×