South Park, Social Media and Your Organization
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Steve Gilbert of Mission Residential presents thoughts on managing and thriving with online review sites from an apartment industry perspective.
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If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Dreamtek DUC Consulting Social Media Master Class
During the DUC International Masterclass the presentation was held to share experience in trends, common mistakes and goals of social media marketing
TheSocialPeople - Social Media Advisory Collateral
This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net
Auto avenuessymposiumsocialmedia paglia
This document discusses ADP Dealer Services and their approach to social media reputation management. It provides an overview of ADP Dealer Services, their breadth of solutions for automotive dealerships, and their Total Digital Solution approach. It then discusses some of the challenges of social media for businesses and outlines ADP's comprehensive social media strategy and services, including dedicated social media representatives, content creation, and brand monitoring. The document concludes with a case study of positive results for Ancira Auto Group from ADP's social media approach, including a large increase in leads submitted.
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How to build a strong content marketing strategy that's organic and authentic
How to build a strong content marketing strategy that's organic and authentic
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Using Facebook Advertising To Get Butts In Seats | Restaurant Marketing
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...
Ten tips for Best practice of Lead Management from socail media
Ten tips for Best practice of Lead Management from socail media
TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory Collateral
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Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
How Response Channels Differ - Howard Tager
This document summarizes Howard Tager's presentation on generating and optimizing real estate leads from different online sources. It discusses TigerLead Solutions, a real estate technology company that generates over 50,000 leads per month. The presentation focuses on optimizing leads from Facebook and Craigslist by targeting demographics, keeping users engaged on-site, and refining quality metrics like contact data and return visits. Through testing and feedback loops, TigerLead improved new media leads to be on par with search engine leads in key metrics like valid contact information and return visits.
Retention Marketing and Profit Optimization
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
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Resolving the Data Controversies - 3 Presentations
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
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Innovations in Video Marketing - Stephen Foster
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
- Virginia Love, Vice President of Marketing, Waterton Residential
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Innovations in Video Marketing
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YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
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Creating Excellent Property Photography
Creating Excellent Property Photography
Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)
Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast
Local Referral Partnerships and Public Relations - 3 Presentations
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
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Marketing Tactics for Smaller Owners - 3 Presentations
I Work By Myself: Marketing Tactics That Work for Small Owners and Small Departments Small companies and single-member departments often struggle under the weight of their marketing choices and how to think about them in a structured way. Rather than present yet another marketing plan template, we’re asking innovative thinkers to come up with prescriptive plans to advise small companies and simply recommend time- and cost- effective tactics all at once. The focus of this session will be on delivering, ordered, contextual lists that are rank-ordered in terms of priority.
Matt Adler, Principal, Adler Development
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What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) -...
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) -...Joshua Tree Internet Media, LLC
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) Forget the fact that only about half of the sales calls to a property ever get answered, this session will humorously explore what happens when prospects call or show up and they actually make contact with a leasing professional. While it’s fun to blame the advertising sites for lead quality, there are clearly opportunities for executives to pay closer attention to training and compliance in the sales organization. Presenters will discuss their own companies lead handling with real examples, and some of the steps they take to ensure that prospects have the best possible experience. This session will use playback of actual inbound prospect calls to frame the discussion. AIM 2011 Startup Competition - All Presenters
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Search: The Big Picture - Danny Sullivan AIM 2010
The document summarizes recent developments and trends in search engines. It discusses how search is expanding beyond basic web pages to include verticals like news, shopping, video and books. It also describes how search results are becoming more personalized based on location and search history. Finally, it discusses challenges to Google's dominance in search and opportunities for other search and discovery tools to fill niches not addressed by traditional web searches.
Mobile, Local and Real-Time Search - Greg Sterling
Greg Sterling's keynote address to the 2010 Apartment Internet Marketing Conference on trends in Mobile, Local and Real-Time searching. aimconf.com.
Student Housing Marketing
The document discusses marketing strategies for attracting Generation Y (Gen Y) students to student housing. It recommends speaking Gen Y's language, using social media, mobile marketing, and peer recommendations. Specific tips include running contests on Facebook, using YouTube videos and apps, and collaborating with student organizations. Analytics showed that social media drove 63% of traffic to their site, while paid advertising and organic search each drove around 15%.
The Magic of Copywriting
This document provides best practices for search engine optimization (SEO) content development. It recommends using keyword research to focus each page on a primary keyword, and including the keyword in title tags, meta descriptions, H1 tags and body content. Pages should have a minimum of 200 words to provide sufficient content depth. User-generated content like blogs can exponentially increase content and build trust. Images and videos should include descriptive alt text, file names and captions to enhance optimization. The goal is to structure content around keywords in a way that is relevant to both human visitors and search engine spiders.
A Data-Driven Marketing Plan - Deanna Kawasaki
This document discusses how data-driven marketing can provide a competitive advantage. It notes that the volume of available data is growing exponentially, and the ability to understand, process, extract value from, visualize, and communicate data will be an important skill. The document then presents four case studies:
1) Focusing on basic call handling metrics like call answering led to a 70% increase in appointments for one company.
2) Analyzing payment trends helped direct effective marketing campaigns during economic shifts.
3) Profiling customer locations and demographics revealed opportunities to improve call volumes and sales in certain areas.
4) Call handling impacts conversion rates differently for various industries, so focusing on key call stages can improve outcomes.
Cutting Through the Clutter - Marketing Planning for Multifamily
Jane Griffith of Pinnacle and Donald Davidoff of Archstone close the 2010 AIM Conference with a presentation on how to make sense of all of the marketing options and channels available to companies that market and lease rental apartments.
Social Media Profiling
The document discusses strategies for social media engagement by apartment marketers. It recommends identifying existing and potential tenants on social media and targeting them with content. Key platforms discussed include Facebook, Twitter, Foursquare, and the upcoming Plancast. Metrics like followers, comments, and check-ins are recommended for measuring engagement. The document also suggests using social data for more precise targeting of ads and content to consumers.
Data Mining Insights - Resident Screening
This document analyzes resident screening data from different market sources such as ILS/New Media, Print, and Referral. It examines the cost and performance of each source, including signed leases, cancellations, bad debt, collections, length of residency, and concessions. The analysis also considers geographic and renter demographic factors to compare the performance of each market source to the national average from a customer-focused perspective.
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本公司拥有海外各大学样板无数，能完美还原。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Things to Consider When Selling Your House - Summer 2024 Edition
If you're thinking about selling your home this summer, make sure you take some time to read this guide so that you understand the market.
House Construction Cost in Haldwani
If you're Planning to Build a House in Haldwani, Understanding the House Construction Cost in Haldwani is crucial. It's important to grasp the direct and indirect cost factors entailed in the Construction process before Initiating any work. This Understanding is pivotal for Efficient Budget allocation, allowing you to plan your finances more Effectively. Construction expenses can vary Significantly, Influenced by Diverse Elements such as site Location, raw material prices, Labour charges, and various other variables. Here at Geomatrix, we pride Ourselves on offering competitive rates for house construction in Haldwani, ensuring affordability without Compromising on quality and providing the best options within your budget. For a precise evaluation of the cost involved in constructing your dream home, consult our team of architects and construction experts.
For more information visit:
https://geomatrix.co.in/services/real-estate-project-management-in-haldwani/
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For more details https://gvrenting.com/
Sense Levent Kagithane Catalog - Listing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
SVN Live 6.10.24 Weekly Property Broadcast
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
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制作(ucr毕业证书)加州大学河滨分校毕业证学历学位证书原版一模一样
原版一模一样【微信：741003700 】【(ucr毕业证书)加州大学河滨分校毕业证学历学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.The KA Housing - Catalogue - Listing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
Recent Trends Fueling The Surge in Farmhouse Demand in India
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Listing Turkey - Yeni Eyupevleri Istanbul
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
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South Park, Social Media and Your Organization
- 1. AIM 2010 South Park, Social Media and Your Organization: The Philosophy Behind It All Steve Gilbert Sr. Marketing & Internet Advertising Associate Mission Residential Steve Gilbert Senior Marketing & Internet Advertising Associate Mission Residential www.MissionResidential.com
- 2. THE CHALLENGE Social Media – Technology or Philosophy? Democratization of Company Performance “You No Longer Control Your Brand Message” Easily Accessible User Generated Content is Already Out There Better Business Bureau ApartmentRatings.com Yelp RentWiki.com Google Side Wiki “You can’t beat ‘em… JOIN ‘EM”
- 3. THE NATURE OF SOCIAL MEDIA BEWARE THE MONKEY! Be transparent Encourage feedback from customers Monitor what is said Engage who is saying it Enforce accountability and action Don’t be a fake WHAT IS THE PAY OFF? Separate the positive customer satisfaction performers from the bad.
- 4. THE NATURE OF PEOPLE The “Good” – 10% of Reviews “The leasing manger, David is outstanding. He was on top of things from the moment I walked thru the door.” The “Bad” – 85% of Reviews “It is pretty ludicrous to charge money to pay rent on line.” The “Ugly” – 5% of Reviews “The resident needs to have the pool open on Sunday so that she can baptize her kids.”
- 5. SOCIAL MEDIA – PROFIT, RIGHT!
- 6. BUT, EVERYONE ELSE IS DOING IT… PHASE 1PHASE 2 PHASE 3 ? Collect customer reviews Profit
- 7. CONNECTING THE DOTS… Resident Retention Resident Referrals Turnover Expenses Content Quantity Content Quality Customer Satisfaction Lead Generation? Integrate with Resale/ CRMS? Recognition Program? Tie-in with Employee Bonus Program? Thank You Gifts? Other Incentives? Annual Resident Survey? Response Protocol? UGC/3rd Party or Both? Push/Pull Strategy? Resident Retention Plan Tie-in with Existing Branding? Buy-in? Resources? Corporate Culture?
- 8. IT’S ALL MARKETING’S (circle one) FAULT / ACHEIVEMENT
- 9. LEVERAGING REVIEWS INTO DESIRED RESULTS
- 10. GOALS AND BENCHMARKS OF SOCIAL MEDIA Short-Term Set a monthly benchmark and incentive for positive user generated content Set a short term benchmark for ApartmentRatings.com and other ratings sites – “Set it and they will Come” Develop a motivational program that identifies key performers within your organization Mid-Term Create and set monthly customer satisfaction survey goals Define and set attainable resident renewal percentage goals Identify realistic turnover expense reductions Increase resident referrals from existing review boards Long-Term PROFIT! $1,500 - $2,500+ bottom line impact per resident saved Leverage reviews to identify and recognize achievers
- 11. SUMMARY Social media is a philosophy espoused through your business objectives and driven with customer satisfaction Develop a plan that is congruent to your organization, culture, resources and expectations – one size does not fit all Have a clearly defined plan that is shared across your organization Positive or negative reviews pose the same opportunity for improved customer perception – it’s all about how you respond
- 12. Feel free to e-mail me… sgilbert@missionres.com www.missionresidential.com QUESTIONS, COMMENTS, COMPLAINTS?