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Actual Executive Management Progress Report From Social Presence Gain Using SEO PAGEONE Internet Presence Management Of 26 Rental Community Properties
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The document discusses how the rise of the internet and online searching has negatively impacted local businesses that lack an online presence. It notes traditional advertising methods are declining in effectiveness while most local searches now result in offline purchases. The solution proposed is for local businesses to engage AdzZoo's geo-targeted web campaign services, which include an optimized website, search engine optimization, and placement on maps and other high traffic sites to help businesses connect with local online consumers. AdzZoo guarantees results like first page placement on Google within 30 days or it will provide free services or refunds.
Client Presentation
The document discusses how the rise of the internet and online searching has negatively impacted local businesses that lack an online presence. It notes traditional advertising methods are declining in effectiveness while most consumers now perform online searches. The solution proposed is for local businesses to purchase geo-targeted advertising campaigns from AdzZoo to develop an optimized website and drive traffic to it through search engine placements and other online advertising methods. AdzZoo guarantees results like first page placement on Google within 30 days of launching the campaign.
Seminar deck
This document provides an overview of digital marketing strategies for small and medium-sized businesses. It discusses the importance of having an online presence, including a website and social media profiles. It emphasizes that consumers now research businesses online before making purchases. The document then covers specific strategies such as search engine optimization, social media engagement, online listings and reviews to help businesses get found online. It stresses measuring the effectiveness of digital marketing campaigns and being accessible on both desktop and mobile devices.
Towing Guru Presents Googling for Business
Local search and Google Adwords are an effective combination for local businesses. Paid search advertising (pay per click) through Google Adwords allows businesses to guarantee prominent placement in search results when consumers search for relevant products and services. It is important for towing companies and other local businesses to claim their online presence and utilize local search and paid search advertising to get in front of the large number of consumers now performing local searches online. Mobile search is also a growing segment that companies need to have a presence in.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
LSA Bootcamp Charlotte: Beyond SEO - Paid Search Best Practices (Google)
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Maximizing google adwords for e tailers
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
How to Maximize Google Adwords for E-Tailers
Learn Adwords secrets from Google experts! This presentation, created by Google and National Positions, provides advanced Google Shopping strategies that will help you boost sales within 30 days. To learn more, visit http://www.nationalpositions.com/ or call 877.610.4760!
SEO Made Simple: How to Rank on Page 1 of Google
Search Engine Optimization is a critical component of a practice's online presence. But with SEO constantly changing, it's challenging to stay ahead of the curve and outrank competitors.
Learn the key factors to ranking on page 1 of Google and other major online directories.
We're going to show you...
- What role search plays in the patient journey
- Ways mobile & local search have evolved dramatically over the past year
- Key elements your website must have to rank high locally
- How a coordinated approach to digital marketing increases your chances of being found online by the right people
Similar to How Increasing Internet Presence Generated $120 Million Net Gain At Rental Communities Sale (20)
Google My Business Marketing and Management For Car Dealers
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Build a Website That Will Win You More Local Homeowners (Home Services Trends...
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
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During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Influencer Marketing Master Class - Alexis Andreasik
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.No Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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How Increasing Internet Presence Generated $120 Million Net Gain At Rental Communities Sale
- 2. Highlights SEO PAGEONE raised the social internet presence of all 26 Good Harbor communities raising their collective real estate sales value by $120 Million. Actual number based on selling price AFTER SEO PAGEONE managed their social internet presence for 12 months. All of the 26 Good Harbor rental communities locations using SEO PAGEONE have at least doubled their social influence on Google... ...now over 90% of active apartment searchers will consider renting from these locations. This has resulted in all locations generating over double the phone calls, map requests, website visits, picture views (most are 5 times or more) Sycamore Center, despite 3 murders in nine months, climbed to 92% occupancy and a 4.2 Google Review Score on Google My Business
- 3. Where We Were Most properties lacked brand influence. No matter where or how you market, 94% of potential tenants will check you out online before they come in. You were eliminating 87% of active apartment searches on Google by your less than stellar online influence, reviews,search ranking, pictures, comments,videos and social chatter.
- 4. Where We Are Now All the Good Harbor locations using SEO PAGE ONE have at least doubled their social influence on Google... ...now over 90% of active apartment searchers will consider renting from these locations. Your brands (properties) are actively being recommended to apartment searchers. This has resulted in all locations generating over double the phone calls, map requests, website visits, picture views (most are 5 times or more) Sycamore Center generated 75 calls last Monday...that's more than they use to generate in one month
- 5. Pro-active 24x7x365 Suppression of Negative Brand Influences Over 532 and counting Negative search terms, pictures, videos, social chatter, reviews have been removed or suppressed out of sight.This includes drug deals, rats, roaches, maintenance issues, murders, crime and much more.
- 6. The SEO PAGEONE Influence Engine is used to generate organic influence for each Good Harbor location (local brand). Your local brand then dominates your competition at the Zero Moment of Influence. The goal is to create more prospect actions driving more revenue. Over time, The SEO PAGEONE Influence Engine can influence up to 95% of your market into considering buying your brand. Influence Engine Increase Customer Actions ● View your photos ● Visit your website ● Request Directions ● Generate More Calls ○ Click to call ○ Inbound calls ● More sales appointments Increase Organic Influence ● Social Chatter ● Google Review Rating ● Higher Google Reviews ● More Google Reviews Increase Local Google Search Rankings ● Mobile Search Views ● Map Search Views ● Increase Discovery $> > > Pro-active 24x7x365 Suppression of Negative Brand Influences
- 7. ● The worst reputation of any of its competitors-ONLY % of your market would consider Addison Park ● Incorrect info listed Incorrect info listed ● No pictures from Community just ones posted by users and Google earth ● Buried deep in the search ● 23 negative items removed or suppressed ● Top reviews were bad ● Reputation increased market consideration to ● Correct info indexed and optimized ● Quality pictures now being viewed ● Now near the top of the local search ● 23 negative items pro-actively being suppressed ● All Top 10 Reviews now 5 star