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Marketing via New Media Putting it all together Becky Carroll, MBA UCSD Extension Summer 2008
Tonight’s Topic:  Measuring social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are your customers doing?
Measuring Success of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics – Which are new? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some social media “engagement” metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And more metrics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s about building relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Map Out Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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