Ufone is a telecommunications company based in Islamabad, Pakistan that was started in 2001 and became part of Etisalat in 2006. It operates nationwide with over 3850 employees across 380 franchises and 150000 outlets. The summary discusses Ufone's products (SMS, MMS, international roaming), places for access (branches, online, franchises), prices (various package options), target people (corporate, entrepreneurs, youth, government), and promotions (celebrity endorsements, print ads, events). It concludes that Ufone is working to expand its rural network coverage while maintaining its market share in a competitive industry.