The document provides information about Pakistan Telecommunications Limited (PTCL), including: 1. A brief history of PTCL from its establishment in 1947 as Post and Telegraph to becoming a public limited company in 1996. 2. An overview of PTCL's product lines, main clients, competitors, branding strategies, and organizational structure with departments like technical, IT, HR, and finance. 3. Details about tasks assigned to the group for the project, including file scanning, e-filling, press release extraction, and article writing. 4. An outline of the marketing department's structure, segmentation strategy, product planning/development/management, positioning, distribution strategy, customer relationship building, and SWOT analysis

1. Group Members
Ammar Asad Warraich 14072720-064
Sufyan Jbbar 14072720-084
M. Awais Aslam 14072720-099
Shams Ul Din 14072720-097
Maemoona Iqbal 14072720-102
MBA 3rd – B
UOG, Hafiz Hayat Campus

2. Pakistan Telecommunications
Limited (PTCL)

3. Introduction of the Organization

4. Brief History
 1947 Post and Telegraph established equipment
 1962 Pakistan Telegraph & Telephone Deptt.
 1990-1991 Pakistan Telecom Corporation
 1995 About 5% of the assets of PTC transferred to
PTA, FAB and NTC.
 1996 PTCL formed listed on all stock exchanges in
Pakistan
 1998 Internet and mobile branches established
 2000 Done Telecom Policy
 2003 Telecom deregulation policy announced

5. Product Lines
Wireless Services & Products
• Vfone
• Calling Cards
• Payphones
• Evo
Wireline Services & Products
• Smart TV (Smart Services)
• Broad band
• Landline
Exclusive Corporate Consumer
Services
• Universal Access Number
(UAN)
• Leased Bandwidth and point to
point leased lines
• Call Centers

6. Main Clients
• 10,00,000 local broadband consumers in 605 cities.
• All major industries and organizations constitute as PTCL’s
corporate clients.

7. Main Competitors
• China Mobile (Zong)
• Mobilink GSM
• Telenor
• Warid

8. Branding Strategies
 Umbrella Strategy (Wireline Products)
 Line Extension Strategy (Wireless Products)

9. Organizational Structure

10. Departments at PTCL
1. Technical Department
Responsible for the development and upgrading of the
organization’s basic media which includes the primary wire
line core infrastructure all across Pakistan.
2. IT Department
The IT department exclusively deals with the internet, intranet,
LAN, WAN,.

11. Departments at PTCL
3. HR Department
The Human Resource department at PTCL provides
comprehensive human resource management to the
organization.
4. Finance Department
The department is responsible for all budgetary functions
such as assets, liabilities, loans, debts, etc.

12. Tasks Assigned
1. File Scanning
Transferring paper documentation onto the electronic system.
2. E-Filling
Transferring personal employee information onto the SAP
(Systems, Applications and Products) software.

13. Tasks Assigned
3. Press Releases
Extract and arrange at least 10-15 press releases published in
newspapers off the internet.
4. Article Writing
Write various comparison articles. for PTCL.

14. Structure of Marketing Department

15. Hierarchy

16. Segmentation Strategy
Consumer Sales
• Students
• Everyday Users
Corporate Sales
• Organizations
• Industries

17. Product Planning, Development &
Management
Planning
• Based on Research and Development
Development
• Through Customer Service Representatives
Management
• By employing effective Problem Solving Techniques

18. Positioning
Availability of High Speed Broadband Internet

19. Repositioning
Your First Companion

20. Distribution Strategy
Mega National Distributors
Retail Outlets
District Partners
Certified Distributors

21. Develop Relationships
Tele-Presence
Sponsoring Events
Charities

22. Retain Customers
Low Cost Packages
Student Packages
Bundle Offers
Seasonal Discounts
Helpline Numbers
Customer Service Centers/ One Stop Shops
Reconnect Campaign

23. Attract New Customers
Double Edge Promotion
New Packages
Service Expansion
New Campaigns

24. SWOT Analysis of PTCL

25. Strengths
 Skilled Workforce
 High Profitability and Revenues.
 Largest Operating Landline Network
 Efficient R&D

26. Weaknesses
 Excessive Hiring Practices
 Does not Foster Professionalism
 Lacks Training Needs Analysis Techniques
 Sticks to Old Legacies

27. Opportunities
 Form New Partnerships
 Global Marketing Allows PTCL to Acquire a Maximum
Number of Consumers
 PTCL has Infrastructure and Real Estate Assets which
can be Leveraged in Future

28. Threats
 Inflation Contributing to Reduced Demand
 Political Instability Leading to a Distressed Situation for
PTCL.
 Our Energy Crisis Interferes with PTCL Operations
 Due to the rapid increase in the rates of cyber crimes,
PTCL frequently suffers from security issues.

29. Conclusion
PTCL did not turn into a market monopoly over night;
instead it invested a sufficient amount of time as well as
money to secure such a massive consumer base. However,
with increasing market competition as well as consumer
demand, it is likely that PTCL will be forced to alter their age
old policies and subsequently retain their client base in future.

30. Thank You