Ufone is a cellular company in Pakistan that has been operating for eight years. It provides cellular services through its parent company PTML, which is a subsidiary of PTCL. Ufone launched in 2001 and has expanded its network coverage to over 750 cities. Its strengths include having the second largest network, offering low off-net call rates, and free calls between PTCL and Ufone subscribers. However, its weaknesses include weak signals in rural areas and less professionalism. Opportunities exist in converting to 4G technology and attracting customers from competitors, while threats include the growing customer bases of rivals and economic instability in Pakistan.

4. LOGO:
 A logo is a symbol that represents a
company, product, service, or other entity
and other like>>>
SLOGAN:
 “It’s all about u”
 “Tum hi TO ho”
 “everybody loves to”

5.  INTRODUCTION TO UFONE
 Ufone is a newly cellular company as
compared to others like Mobilink, Zong.
Instaphone operating in Pakistan, providing
cellular services for Eight years now. Ufone
services are offered by Pak Telecom Mobile
Limited (PTML), a 100% owned subsidiary of
Pakistan Telecommunication Company
Limited (PTCL).

6.  The company commenced its operations,
under the brand name of Ufone,
from Islamabad on January 29, 2001. and
subsequently extended its coverage to other
cities i.e. Lahore, Karachi, Kohat,
Jehlum,Gujranwala, Faisalabad,
Sheikhopura etc. In addition to the road
coverage on Peshawar-Islamabad-Lahore
section. Till now its coverage has been
extended to more than 750 cities in pakistan.

8.  To be the leading Information
and Communication Technology Service
Provider in the region by achieving
customer satisfaction and maximizing
shareholders' value.

9.  An organizational environment that fosters
professionalism, motivation and quality
 An environment that is cost effective and
quality conscious
 "Quality" and "Time" conscious
customer service
 Sustained growth in earnings and profitability

10. Strengths include internal capabilities,
resources, and positive situational factors
that may help the company to serve its
customers and achieve its objectives. The
strengths of Ufone are as follows:-
 Ufone differentiation is its biggest strength.
Ufone offers lowest off-net call rates that
differentiate it from its competitors.

11.  Ufone is enjoying the second largest cellular
network in Pakistan
 Ufone has free call package to PTCL and
PTCL to Ufone in all pakistan
 Ufone has great management within
the organization (internally & externally)
 The network also provides Ufone
subscribers to enjoy high-speed wireless
data service.

12.  Weaknesses include internal limitations and
negative situational factors that may interfere
with the company’s performance. The
weaknesses of Ufone are as follows:-
 Ufone main problems weak signal in
backward areas and villages like Farid
Kassar in Chakwal.
 Ufone has less professionalism within the
organizational members.

13.  Opportunities are favorable factors or
trends in the external environment that the
company may be able to exploit to its
advantage.
 Ufone has following opportunities in its
way:-
 Ufone biggest opportunity lying ahead in
near future is the phase of conversion of
their 3G Into 4G (satellite based)
technology.

14.  Ufone has the opportunity to win the
customers of its competitors by providing
them superior services at low price
 If Ufone provide an offer free Sim card with a
cell phone to there customers then it will be
great opportunity for Ufone.

15.  Threats are unfavorable external factors or
trends that may present challenges to
performance. Ufone is facing/about to
face the following threats:-
 Ufone biggest opportunity is its biggest
threat as well. The phase of its conversion of
3G technology to 4G technology can be a
threat for it if not carried out properly.

16.  The boosting customer base of Warid and
Zong is also a big threat for Ufone
 The decreasing economy rate and instability
of Pakistan is a big threat for all businesses
in Pakistan including Ufone.

17.  Education
 Experience related to work
 Knowledge
 Abilities
 Performance in the previous work

18. MOBILINK
TELENOR
ZONG
&
WARID