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- 2. Ufone Hassam Bin Ayub Saqib Mansoor WaqarTufail
- 3. Introduction Started 29 Jan,2001 Islamabad Privatize to Etisalat in 2006 Network Coverage 5885 Locations Subscribers 21.6million International Roaming 130 countries License to services in Azad Jammu & Kashmir 3 Source: www.ufone.com.pk
- 4. Mission Statement: “Its all about you” Ufone aims to provide wider coverage, superior connectivity, clear signals & voice quality. Vision: Telecommunication market Leader by Innovating communication solutions for customers. 4 Source: www.ufone.com.pk
- 6. Marketing Strategies: • Economy • Age • Gender • Occupation Market Segmentation Target Market • Youth • Ladies • Business Class 6
- 7. Marketing Strategies: (Cont) • Ufone’s new Positioning Statement “Ufone tum hi toh ho! “ • Ufone’s former Positioning Statement: “Everybody Loves to Ufone Prepay “ • Emotionally Positioning Differentiation • Price • Quality Service 7
- 9. Advertising: • Newspaper Ads • Broadcast Media • Display Media • Online Media • Events (URock) • Ad Shoots 9 Source: TV & Newspaper Commercials
- 10. SWOT Analysis: Strength • Lowest Off-net Calls • Value Added Services (WalkieTalkie) • Great Management • Promising & Attractive (ATL) Weaknesses ThreatsOpportunities • Customer growth (Increasing mobile users) • Attain competitor customers by better service. • Promote in South Punjab • 3G Conversion • Boosting Customer of Zong • Decreasing Economy • Instability • Less Professionalism within firm • Government Firm Shadow • Room for betterment • Billing System (Post pay) 10
- 12. Hr Policies Overview • 180 degree appraisal • Training & Development • Foreign countries Source: Interview 12 Workforce • Permanent Employees • Outsourced Employees
- 13. Hr Functions • Advertisement mass media • E-Recruitment • Job Analysis • Job Specification Source: Interview 13 Hr Functions
- 14. • Resume Short listing • Evaluating Resume • Back-groundChecks Source: Interview 14 Hr Functions (Cont) Selection Initial Screening Panel Interview • Structured Questionnaires • 3 Interview Members • Avoid Biasness
- 15. Hr Functions (Cont) • Interaction • Question about Company • About Job • Salary Source: Interview 15 Final Interview
- 16. Services & Compensation • Celebrations At end of year • Training & development • Bonuses • Increment Source: www.scrib.com 16 Orientation • I-9 form (Driving License) • Salary Account • Firm working Style
- 18. Finance: • CNC • Budgeting And Planning • Accounts • Revenue Assurance 18 Source: Interview
- 19. Market Shares: • In March 2015 market shares are following: • Mobilink 28% • Telenor 27% • Zong 20% • Ufone 17.4% • Warid 8% Mobilink 29% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Sales 19 Source: www.Touch in.com.pk
- 20. Revenues: • In 2008 Market Share was 15% • Growth 40% • Now 16% market share • Growth 45% • Profit is 1.7billion Investments: • In 2008, investment was $27455 million • In 2014, it was $78957 million. 20 Source: www.Touchin.com.pk
- 21. Future Plans • Market Leader • Expand Services • Innovation • Attain Competitors customer • New Customer • Quality Service Source: www.expresstribune.com.pk 21
- 22. Conclusion •Investment for Coverage •Strong Competitor Zong •Reduce Call Rates 22
- 23. Suggestions & Recommendations: • Billing system could be more accurate with new technology. • Coverage system can be more powerful. • Increased SMS validity • Create brand image like Nokia Connecting people. • Identify Niche markets • Sponsorships • Employee show their brand 23
- 24. Achievements • In 2006, Network expansion Phase 4 • Growing Industry • International Roaming • License for Azad Jammu & Kashmir • GPRS roaming in 75 countries. Source: www.expreetribune.com.pk 24
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