SlideShare a Scribd company logo
Ufone
Hassam Bin Ayub
Saqib Mansoor
WaqarTufail
Introduction
Started 29 Jan,2001 Islamabad
Privatize to Etisalat in 2006
Network Coverage 5885 Locations
Subscribers 21.6million
International Roaming 130 countries
License to services in Azad Jammu & Kashmir
3
Source: www.ufone.com.pk
Mission Statement:
“Its all about you”
Ufone aims to provide wider coverage,
superior connectivity, clear signals &
voice quality.
Vision:
Telecommunication market Leader by
Innovating communication solutions for
customers.
4
Source: www.ufone.com.pk
Brands:
•Post Pay
•Pre-Paid
Source: Commercial
5
Marketing Strategies:
• Economy
• Age
• Gender
• Occupation
Market Segmentation
Target Market
• Youth
• Ladies
• Business Class 6
Marketing Strategies: (Cont)
• Ufone’s new Positioning Statement
“Ufone tum hi toh ho! “
• Ufone’s former Positioning Statement:
“Everybody Loves to Ufone Prepay “
• Emotionally
Positioning
Differentiation
• Price
• Quality Service
7
Competitors:
Mobilink
Telenor
Zong
Warid
8
Source: Commercial
Advertising:
• Newspaper Ads
• Broadcast Media
• Display Media
• Online Media
• Events (URock)
• Ad Shoots
9
Source: TV & Newspaper Commercials
SWOT Analysis:
Strength
• Lowest Off-net Calls
• Value Added Services (WalkieTalkie)
• Great Management
• Promising & Attractive (ATL)
Weaknesses
ThreatsOpportunities
• Customer growth (Increasing mobile users)
• Attain competitor customers by better
service.
• Promote in South Punjab
• 3G Conversion
• Boosting Customer of Zong
• Decreasing Economy
• Instability
• Less Professionalism within firm
• Government Firm Shadow
• Room for betterment
• Billing System (Post pay)
10
Human Resource
•Saqib Mansoor
11
Hr Policies Overview
• 180 degree appraisal
• Training & Development
• Foreign countries
Source: Interview
12
Workforce
• Permanent Employees
• Outsourced Employees
Hr Functions
• Advertisement mass media
• E-Recruitment
• Job Analysis
• Job Specification
Source: Interview
13
Hr Functions
• Resume Short listing
• Evaluating Resume
• Back-groundChecks
Source: Interview
14
Hr Functions (Cont)
Selection
Initial Screening
Panel Interview
• Structured Questionnaires
• 3 Interview Members
• Avoid Biasness
Hr Functions (Cont)
• Interaction
• Question about Company
• About Job
• Salary
Source: Interview
15
Final Interview
Services & Compensation
• Celebrations At end of year
• Training & development
• Bonuses
• Increment
Source: www.scrib.com
16
Orientation
• I-9 form (Driving License)
• Salary Account
• Firm working Style
Finance
•WaqarTufail
17
Finance:
• CNC
• Budgeting And Planning
• Accounts
• Revenue Assurance
18
Source: Interview
Market Shares:
• In March 2015 market shares
are following:
• Mobilink 28%
• Telenor 27%
• Zong 20%
• Ufone 17.4%
• Warid 8%
Mobilink
29%
Telenor
27%
Zong
20%
Ufone
17.4%
Warid
8%
Sales
19
Source: www.Touch in.com.pk
Revenues:
• In 2008 Market Share was 15%
• Growth 40%
• Now 16% market share
• Growth 45%
• Profit is 1.7billion
Investments:
• In 2008, investment was $27455 million
• In 2014, it was $78957 million. 20
Source: www.Touchin.com.pk
Future Plans
• Market Leader
• Expand Services
• Innovation
• Attain Competitors customer
• New Customer
• Quality Service
Source: www.expresstribune.com.pk
21
Conclusion
•Investment for Coverage
•Strong Competitor Zong
•Reduce Call Rates
22
Suggestions & Recommendations:
• Billing system could be more accurate
with new technology.
• Coverage system can be more powerful.
• Increased SMS validity
• Create brand image like Nokia Connecting people.
• Identify Niche markets
• Sponsorships
• Employee show their brand
23
Achievements
• In 2006, Network expansion Phase 4
• Growing Industry
• International Roaming
• License for Azad Jammu & Kashmir
• GPRS roaming in 75 countries.
Source: www.expreetribune.com.pk
24
26

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Business Communication

  • 1.
  • 2. Ufone Hassam Bin Ayub Saqib Mansoor WaqarTufail
  • 3. Introduction Started 29 Jan,2001 Islamabad Privatize to Etisalat in 2006 Network Coverage 5885 Locations Subscribers 21.6million International Roaming 130 countries License to services in Azad Jammu & Kashmir 3 Source: www.ufone.com.pk
  • 4. Mission Statement: “Its all about you” Ufone aims to provide wider coverage, superior connectivity, clear signals & voice quality. Vision: Telecommunication market Leader by Innovating communication solutions for customers. 4 Source: www.ufone.com.pk
  • 6. Marketing Strategies: • Economy • Age • Gender • Occupation Market Segmentation Target Market • Youth • Ladies • Business Class 6
  • 7. Marketing Strategies: (Cont) • Ufone’s new Positioning Statement “Ufone tum hi toh ho! “ • Ufone’s former Positioning Statement: “Everybody Loves to Ufone Prepay “ • Emotionally Positioning Differentiation • Price • Quality Service 7
  • 9. Advertising: • Newspaper Ads • Broadcast Media • Display Media • Online Media • Events (URock) • Ad Shoots 9 Source: TV & Newspaper Commercials
  • 10. SWOT Analysis: Strength • Lowest Off-net Calls • Value Added Services (WalkieTalkie) • Great Management • Promising & Attractive (ATL) Weaknesses ThreatsOpportunities • Customer growth (Increasing mobile users) • Attain competitor customers by better service. • Promote in South Punjab • 3G Conversion • Boosting Customer of Zong • Decreasing Economy • Instability • Less Professionalism within firm • Government Firm Shadow • Room for betterment • Billing System (Post pay) 10
  • 12. Hr Policies Overview • 180 degree appraisal • Training & Development • Foreign countries Source: Interview 12 Workforce • Permanent Employees • Outsourced Employees
  • 13. Hr Functions • Advertisement mass media • E-Recruitment • Job Analysis • Job Specification Source: Interview 13 Hr Functions
  • 14. • Resume Short listing • Evaluating Resume • Back-groundChecks Source: Interview 14 Hr Functions (Cont) Selection Initial Screening Panel Interview • Structured Questionnaires • 3 Interview Members • Avoid Biasness
  • 15. Hr Functions (Cont) • Interaction • Question about Company • About Job • Salary Source: Interview 15 Final Interview
  • 16. Services & Compensation • Celebrations At end of year • Training & development • Bonuses • Increment Source: www.scrib.com 16 Orientation • I-9 form (Driving License) • Salary Account • Firm working Style
  • 18. Finance: • CNC • Budgeting And Planning • Accounts • Revenue Assurance 18 Source: Interview
  • 19. Market Shares: • In March 2015 market shares are following: • Mobilink 28% • Telenor 27% • Zong 20% • Ufone 17.4% • Warid 8% Mobilink 29% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Sales 19 Source: www.Touch in.com.pk
  • 20. Revenues: • In 2008 Market Share was 15% • Growth 40% • Now 16% market share • Growth 45% • Profit is 1.7billion Investments: • In 2008, investment was $27455 million • In 2014, it was $78957 million. 20 Source: www.Touchin.com.pk
  • 21. Future Plans • Market Leader • Expand Services • Innovation • Attain Competitors customer • New Customer • Quality Service Source: www.expresstribune.com.pk 21
  • 22. Conclusion •Investment for Coverage •Strong Competitor Zong •Reduce Call Rates 22
  • 23. Suggestions & Recommendations: • Billing system could be more accurate with new technology. • Coverage system can be more powerful. • Increased SMS validity • Create brand image like Nokia Connecting people. • Identify Niche markets • Sponsorships • Employee show their brand 23
  • 24. Achievements • In 2006, Network expansion Phase 4 • Growing Industry • International Roaming • License for Azad Jammu & Kashmir • GPRS roaming in 75 countries. Source: www.expreetribune.com.pk 24
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