Ufone is a Pakistani telecommunications company that was privatized to Etisalat in 2006. It has over 21 million subscribers and network coverage across 5,885 locations in Pakistan. Ufone aims to be the telecommunications market leader through innovating communication solutions for customers. Its marketing strategies target various segments including youth, ladies, and business class. While Ufone faces threats from competitors like Mobilink, Telenor, and Zong, it sees opportunities in customer growth and gaining market share. Ufone focuses on improving its billing system, coverage network, and creating a strong brand to achieve its future plans of market leadership through expanded services and innovation.