Ufone Management presentation

Group Name:
Friends Forever
Submitted To:
MR Sohail Akram
Submitted By:
Aun Naqvi
Hassan Munir
Zahoor Ul Haq
Naveed Ahmad

Contents:
 History
 Introduction
 Organizational structure
 Vision
 Mission
 Objectives
 Functional Deparments
 Sales Departments
 Call Center
 Target Market
 Competitors
 SWOT Analysis

History
In 1990 Pakistan introduces its first mobile
phone service called “Paktel” After 11 years in
january 2001 a new cellular company with
GSM technology came into the market and
they named it Ufone.
Ufone targeted the middle class introducing low
rates and different packages ufone recently
started GPRS through which user can connect
themselves to the global village Via internet
also introducing multimedia messaging
services and world wide SMS at flat rates.
It has achieved subtantial market share in a
market

Introduction
 Ufone GSM is a Pakistani cellular service
provider it is one of five GSM mobile
companies in pakistan .
 Ufone currently caters for international
roaming to more than 260 live operators more
than 150 countries.
 As the world of telecommunication advance
ufone promises its customers to stay
ahead,developing evolving to go beyond their
expectations

Organizational structure
 Horizontal structure
 Hierarchy
 The company is having decentralize
structure
 The flow of communication becomes easy
and simple in such structure

Company vision
 To be the leading telecommunication services
provider by offering inovative communication
solutions for our customer while exceeding
shareholder value and employee expectation
Company mission
 Our mission is to provide best services with best
coverage that would eventually generate profit for
the company and stakeholders

Objectives:
 create memorable services.
 Build performance by communicating the
strengths and benefits of the services.
 Providing Ufone customers assurances by
promoting incentives.
 Teach the customer to use the best services of
Ufone

Functional Departments
Finance Departments
 The head of finance department is designed as
CFO_Chief Financial Officer or Vice President of
financial head
 The department is responsible for credit exposure
for Ufone Post Paid connection.
 Budegting and planning
 Marketing accounts and records.
 Internal audit.

Marketing Department
 The head of marketing department is designed as
CMO- Chief Marketing Officer or Vice President of
marketing head.
Brands
 Ufone is performing the promotional activities in
brands sub-head,including advertising over
electronic media and print media
Marketing strategy and Analysis
 Formularize the marketing strategy according to
the market requirement and consumer preferences.

Information Technology Depertment
 The head of information technology is termed as
CIO- Chief Information officer
Billing
 The billing department is responsible for
aggregating CDRs and preparation of the postpaid
billing for customers from system.
IT Development
 Any kind of IT development required by the
company in billing or CRM(customers relationship
management)

Customer Operation Department
 The head of this department is designed as VP
cops-Vice president customers operations.
Customer Care
 Ufone provides customer care through customer
care center located in all cities across the country.
 They will not only resolve consumers issues but
also guide them into customizing Ufone , according
to their needs .
 Customers care is offered to through call centers
and business centers

NSS-Network Switching Subsystem
 At Ufone refers to as the GSM core network , which
is being used by Ufone GSM services such as voice
Calls, SMS and circuit switched Data Calls.
IN-Inteligence Network
 Its mains purpose is to take care of charging of
prepaid customers and has the balance updates of
each of the customers

Sales department
 Sales department is headed by Vice president sales.
Corporate sales
 Handling the sales for executives or
corporate clients. These clients are having postpaid
products with billing system.
Franchises & Retailer Outlets
 This divisions is handling franchises
and retail outlets with a network of more than 365
franchises and 25 companies owned customers
service centers along with a distribution network of
150,000 outlets nationwide

Call Center:
 Representative are providing
services 24 hours a day. The customers can contact
Ufone call center to get answer their queries.
Business Center:
 SIM issuance and other
customer related issues relations of customer and
handling request for mobile number.
Govt Relations:
 Ufone is also abiding
the rules that are being made by PTA.

UFONE’s TARGET MARKET:
UFONE as a whole targets
“THE YOUTH”

SWOT Analysis
STRENGTHS
 Ufone has well established
 HR Deparment
 It has state of the art
 Human Resource Information System
 Ufone has Market Competitive Pay Structure
 Effective and fair Performance Appraisal System
WEAKNESS:
 More focus on Internal Recruitment

OPPORTUNITIES:
 If Ufone gave equal importance to EXTERNAL
RECRUITMENT, then they will have diverse pool of
candidates with increased productivity.
THREAT:
 As Ufone company and there is out throat
competition among cellular companies in Pakistan.
 There are 5 other companies also work in Pakistan
so Ufone would have to face some growing
competitive pressure.
 Other cellular companies pay attention to external
recruitment, so they have the threat of losing the
competent employees from external sources.

Conclusion:
By keeping analyzing Ufone , we group members
agree that Ufone is not a safe player in the market.
It is penetrating its market by taking risks
aggressively promoting and advertising itself.
It holds second largest market share and is seeking
to become the largest market leader anyway
possible.

Ufone Management presentation

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