Unified Communications as a Service (or UCaaS), is a relatively new opportunity for service providers, making a complete business communications solution available from virtually anywhere and billed on a monthly basis, without the cost of on-premises equipment. The OPEX model makes UCaaS extremely popular with growing and distributed companies. One of the popular software providers enabling the UCaaS market is 3CX, an open-standards communications solution. Service providers are discovering that deploying 3CX as a service is an excellent opportunity to grow their business, bringing business-class UCaaS to a range of vertical markets and geographies. As we’ll show today, TelcoBridges’ ProSBC offers a valuable set of capabilities to make hosted 3CX implementations secure, avoids on-premises CPE, is easy to manage and the subscription-based business model makes scaling easy and affordable. In this recorded webinar, we are joined by Matt Ussery, CIO and founder of Austen Consultants, and take a closer look at how he built his successful hosted cloud service based on 3CX and ProSBC. You can view the recording at: https://youtu.be/YX8C0UBtEec

1. 3CX as a Service
with ProSBC
A Case Study of How to Deploy
3CX as a Cloud Service

2. 2
Agenda:
Introductions
Market Trends
Challenges
Solution / Future
Demonstration
Wrap-up Q/A

3. 3
Today’s Presenters:
Alan D Percy
Chief Marketing Officer
alan.percy@telcobridges.com
Matt Ussery
Chief Information Officer
mussery@austen-it.com

4. TelcoBridges Inc.
• Manufacturer of telecom VoIP gateways and
SBC software for carriers and enterprises
• Employee Owned
• Founded in 2002
• Employees: ~40
• Headquarters: Montreal, Canada
• Hardware & software R&D as well as
production of its products in Montreal
• Sales/Support offices:
Poland, Turkey, Hong Kong
• 24/7 technical support
4
TelcoBridges HQ

5. About Austen Consultants
• Established 2015 Matt Ussery – President and CIO
• Location Fort Worth, Texas
• Expertise – Data Center Architecture, Networking,
Firewall and Security, Hosted Voice and SBC
• Vendors we represent – 3CX, TelcoBridges,
VMware, Citrix, Cisco and Palo Alto Networks
• Staff – Voice/Network Engineers, Data Center
Architect and Security Engineers
• Currently Host 2,500 Extensions, 12 School
Districts, Two Cities and Numerous Corporate
Accounts
• SIP Trunk Provider
• 3CX Platinum and Solutions Provider Partner
5

6. TRENDS IN THE
UCAAS MARKET
6

7. 7
What the Analysts Say:
"82% of North American technology decision makers are
moving or planning to move parts or all of their enterprise
telephony to the Cloud by the end of 2019. …“
- Frost and Sullivan

8. 8
“The global unified communication as a service (UCaaS)
market size is projected to reach USD 36.45 billion by
2026…”
-Fortune Business Insights™

9. 9
UCaaS Use Cases - Access
• Access
• Protecting the application
• Securing the signaling and media
• Managing NAT traversal
UCaaS
Service Provider
UCaaS
Application
Remote or Work-at-home
users
Internet
SIP/TLS
SRTP

10. 10
UCaaS Use Cases – Trunking/Peering
• Peering
• Protecting the application
• Interoperability
• Route and Traffic Management
UCaaS
Service Provider
UCaaS
Application
Toll Free
Inbound DID
International

11. AUSTEN CONSULTANTS STORY
UCAAS DEPLOYMENT CHALLENGES
11

12. 12
Challenges
• How did you come to work with 3CX?
• What were the issues with hosting 3CX?
• What are the challenges with mobile/travelling
users?
• Why did you want an all-cloud solution and no
CPE?
• What cloud/virtualized platform did you choose?
• Did you look at any open source solutions?

13. SOLUTION
13

14. 14
Solution
• Give us a quick overview of your solution?
• What was your testing/evaluation experience?
• When did you go live?
• How many end-customer extensions?
• Any enhancements/customizations?

15. 15
Solving the Robocall Problem
•Tell us about your customer’s Robocall
troubles?
•Did it have an impact
on any other
customers?

16. 16
Trunk Migration
•What SIP Trunking providers have you
been working with?
•Why have multiple providers?
•Why VoIP Innovations?
•Why Bandwidth.com?

17. DEMONSTRATION
17

18. 18
Architecture

19. 19
VM Architecture

20. 20
Training
• Your team attended training in Fort Lauderdale, did you
find it helpful?

21. 21
Future
•You want to become a CLEC – Why?
•What’s involved?
•What services are you planning to offer?
• Business phone service
• Consulting
• Hosting

22. 22
Contact Austen Consultants
• Contact Matt Ussery directly:
• Web: Austen-it.com
• Email: mussery@austen-it.com
• Telephone: 817-989-6400

23. ProSBC: Interoperability Portfolio
See: freesbc.com/alliance

24. 24
Learn More at ProSBC.com
FreeSBC Wiki
Forums

25. Try it, we think you’ll like it!
25
www.prosbc.com
sales@telcobridges.com
Youtube.com/telcobridges Q/A