Uber is a transportation company headquartered in San Francisco that offers various cab services through its app. It has a valuation of approximately $70 billion and CEO Dara Khosrowshahi. Uber uses surge pricing technology to calculate fares and has expanded into other transportation services like boats, helicopters, and food delivery. It faces competition from Lyft and traditional taxis. Some issues Uber has faced include lawsuits over its self-driving technology, protests from taxi drivers, and a sexual harassment scandal that led to firing 20 employees. To address issues, Uber needs to follow local laws, provide benefits to drivers, and enhance background checks.

2. INTRODUCTION
• LeWeb conference, Paris – Kalanick &
Garret
• UberCab – 2009
• Company Headquarters: San Francisco,
California, United States
• Company Valuation - approximate $ 70
billion
• CEO – Dara Khosrowshahi

3. BUSINESS MODEL
• Different Cab Models - Uber X, Uber Black, Uber
Taxi and Uber SUV
• Surge Pricing Technology – Calculate Cab fares
• Other Uber rides – boats, helicopters, delivery
service
• Technological Infrastructure – Self-driving
technology
• Salaries for permanent employees
• Launch events and Marketing expenses

4. COMPETITORS
• LYFT
• NYC Taxi
• Gett

5. UBER VS NYC TAXI VS. LYFT

6. COMPETITIVE ADVANTAGE
• Cost- Efficient
• Tag line – personal driver
• Fixed prices – common place
• Fare Discounts & Cashless rides
• Special Service – kids and senior citizens
• Additional Service – UberEats, UberRush,
UberPool
• The Uber Credit card - $ 100 bonus

7. ISSUES
• Sued by Alphabet Inc. (GOOGL)- Self-driving
technology
• Taxi drivers Protest – UK, France, Japan and
Australia
• Sexual Harassment – Fired 20 staffs
• Lawsuit – New York & San Francisco
• Chicken & Egg problem (New city Launch)
• Trust and Safety Issues

8. SOLUTIONS
• Provide evidence – self-driving technology
• Follow the Local laws – fair rides
• Awareness with work force
• Provide driver benefits
• Enhance the background check-ups

9. SUGGESTION
• Get rid of the controversies
• Consider the customer availability

10. UBER