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Uber
- 1. SELF INTRODUCTION Name :Akshay Panda Division : SYBCOM - C Roll No : 298 Topic Name : Innovation and technology in Advertising Company Name : Uber (Taxi) Submitted To - Sanjay Dhage Sir
- 2. Introduction to Uber(Taxi) ● Uber Taxi service application. ● Started in 2009. ● Became popular in recent years. ● Users book taxi with application. ● Uber sets fares using dynamic pricing. ● No taxi company is involved.
- 3. Pros and Cons:- Pros :- ● Simple and easy to use ● Cashless ● Clean vehicles ● Great service Cons :- ● Scams by drivers ● Cancellation ● Safety ● pricing
- 4. Economic Condition :- ●Uber generated a gross profit of $394 million in Q2 2023. ● net revenue in Q2 2023 was $9.23 billion ● Uber’s share price also rose about 3.7%. Objectives :- ● Opportunities of Jobs ● Create the world’s biggest taxi Network.
- 5. SWOT Analysis Strengths ● LargestRide sharing Technology ● Strong Brand recognition ● Low fixed investment ● Low Prices as Compared to Taxis and Other Commute apps Opportunity ● Cheaper electric cars ● No of Drivers ● Additional services Weaknesses ● Cost of operating Vehicles ● Very unpredictable Business Model Threats ● Self Driving cars ● Fraud and scandals ● Low profit margin
- 6. Advertising Strategy ofUber (taxi) :- ● OOH (Out-of-home) ● They needed Good Tech. ● Free and Discounted Rides. ● Uber Rewards.
- 7. Future Goals ● fullyelectric ● Zero emission ● largest mobility platform Conclusion ● Uber is : ● Easy to use ● Cost Effective ● user friendly ● A Great Experience
- 8. References ● https://timesofindia.indiatimes.com/gadgets-news/uber-records-first-ever-profit-in- companys-history/articleshow/102319103.cms ● https://www.uber.com/in/en/about/ ●https://www.bruegel.org/blog-post/economics-uber
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