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Kevin Schnitzer (kaschnit)
Sam the Student
■ Too far to walk
■ Don’t own a car
■ Public transportation inconvenient
Problem
■ Transportation
■ Convenient
■ Quick and easy
Products
Products
Financial Info
Financial Info
■ Sales/revenue rising
■ Losses on rides
Business Model
■ Ride sharing
■ Dynamic pricing model
– adjust based on supply/demand
History
Uber service launches in
San Francisco
Ubercab founded by
Garret Camp and
Travis Kalanick
UberX (economy)
launched
Ryan Graves
becomes CEO
Travis Kalanick
becomes CEO
Dara Khosrowshahi
(former Expedia CEO)
becomes Uber CEO
2009 2010 2011 2012 2017 2019
Uber goes public
2020
Uber acquires
Careem for $3.1B
2009: Uber is founded
Garrett Camp Travis Kalanick
2011-2012: Uber service launched
■ 2011: Uber Black
■ 2012: UberX
2017: CEO Change
Dara Khosrowshahi
2020: Acquisition of Careem
■ $3.1B
■ Middle East, Africa, Asia
What’s Hot
Secret Sauce
■ Brand
Competition
Competition
Economy
Ride Sharing
Luxury
Ride
Sharing
Other services Profitable Self-driving
research
US Market
Share
Uber
✓ ✓
Air travel, Uber eats,
Uber business, Uber
freight, public transit
X ✓ 70%
Lyft
✓ ✓
Lyft business, public
transit X ✓ 28%
Prediction: Will Uber succeed?
■ No
■ Self-driving cars
■ Independent contractors
References
■ https://www.morningstar.com/stocks/xnys/uber/financials
■ https://www.morningstar.com/stocks/xnas/lyft/financials
■ https://finance.yahoo.com/quote/UBER/financials?p=UBER
■ https://www.theverge.com/2019/8/8/20793793/uber-5-billion-quarter-loss-profit-lyft-traffic-2019
■ https://www.theverge.com/2019/10/30/20940450/lyft-q3-earnings-loss-revenue-2019
■ https://www.uber.com/
■ https://en.wikipedia.org/wiki/Uber
■ https://www.businessinsider.com/where-uber-spends-its-money-lost-5-billion-second-quarter-2019-8
■ https://nymag.com/intelligencer/2019/04/ubers-plan-to-lose-money-on-each-ride-make-it-up-in-
volume.html
■ https://www.statista.com/statistics/946298/uber-ridership-worldwide/
■ https://news.crunchbase.com/news/understanding-uber-loses-money/
■ https://www.statista.com/statistics/910704/market-share-of-rideshare-companies-united-states/
■ https://www.newyorker.com/magazine/2018/04/09/at-uber-a-new-ceo-shifts-gears