This document outlines the social media plan for the DiLorenzo TRICARE Health Clinic. The goals are to boost enrollment by 25% in 12 months, increase event participation to over 100 people for Pentagon events and 50 for clinic events, and obtain patient feedback through quarterly surveys. The target audience are Pentagon employees ages 35-50 who are male, Caucasian, and ranks 03-06. The strategy is to provide more patient-relevant information through Facebook and a WordPress blog. Tactics include highlighting current health trends, using patient surveys, and spotlighting clinic services. Key performance indicators and metrics for Facebook, WordPress, and Google will be monitored weekly and annually by the Marketing Director.