Respect Our Campus: A Tobacco-Free Syracuse University
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This document outlines a campaign plan to make a university tobacco-free. It includes sections on situational analysis, goals and objectives, messaging strategy, and evaluation. The strategies proposed include on-campus promotions, social media, media relations, events, and surveys to gauge awareness, acceptance, and support among students for becoming a tobacco-free campus.
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2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory.
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory ...
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory.
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
This document provides an overview of the 5th edition of the textbook "Community Psychology" by John Moritsugu, Elizabeth Vera, Frank Y. Wong, and Karen Grover Duffy. It includes a table of contents that lists the chapters and major sections within the book. The book covers foundational concepts of community psychology, scientific research methods used in the field, stress and resilience, social change and intervention strategies, and applications of community psychology to settings like the mental health system, social services, schools, law and crime, healthcare, and community health/preventive medicine.
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
The document summarizes a campaign called "Binge-Free 603: What's Your Reason?" that was created to prevent binge drinking among young adults in New Hampshire. Research identified that country-local young adults aged 21-25 were most at risk. The campaign used a social marketing approach on digital platforms like Facebook and Instagram with positive messages reflecting the values of this group. Evaluation found the campaign reached over 3.9 million people and increased engagement on social media and the website. The risk reduction approach and targeting the messaging to a specific peer group was deemed effective for this audience.
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The document provides background information on The Real Project, a social norms marketing campaign run by the Florida Center for Prevention Research (FCPR) aimed at correcting misperceptions about student alcohol use at Florida State University. It discusses the campaign's objectives to increase accurate perceptions of alcohol use on campus and awareness of The Real Project. It also analyzes the target market of freshmen and sophomore students, and positions The Real Project as a campaign designed to correct misperceptions and reinforce healthy behaviors.
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2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory.
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory ...
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
2
Fifth Edition
COMMUNITY PSYCHOLOGY
John Moritsugu
Pacific Lutheran University
Elizabeth Vera
Loyola University Chicago
Frank Y. Wong
Emory University
Karen Grover Duffy
State University of New York, Geneseo
3
First published 2014, 2010, 2003 by Pearson Education, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2014, 2010, 2003 Taylor & Francis. All rights reserved
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear
on appropriate page within text.
ISBN: 9780205255627 (pbk)
Cover Designer: Karen Noferi
Library of Congress Cataloging-in-Publication Data
Duffy, Karen Grover.
Community psychology.—Fifth edition / John Moritsugu, Pacific Lutheran University, Elizabeth Vera, Loyola
University Chicago, Frank Y. Wong, Emory University, Karen Grover Duffy, State University of New York, Geneseo.
pages cm
Revision of: Community psychology / John Moritsugu, Frank Y. Wong, Karen Grover Duffy.—4th ed.—Boston :
Allyn & Bacon, ©2010.
ISBN-13: 978-0-205-25562-7
ISBN-10: 0-205-25562-0
1. Community psychology. I. Moritsugu, John. II. Vera, Elizabeth, 1967– III. Wong, Frank Y., 1958– IV. Title.
RA790.55.D84 2013
362.2—dc23
2013008404
4
Part I
Chapter 1
Chapter 2
CONTENTS
Introductory Concepts
INTRODUCTION: HISTORICAL BACKGROUND
Historical Background
Social Movements
Swampscott
What Is Community Psychology?
Fundamental Principles
A Respect for Diversity
The Importance of Context and Environment
Empowerment
The Ecological Perspective/Multiple Levels of Intervention
▶ CASE IN POINT 1.1 Clinical Psychology, Community Psychology: What’s the
Difference?
Other Central Concepts
Prevention Rather than Therapy
▶ CASE IN POINT 1.2 Does Primary Prevention Work?
Social Justice
Emphasis on Strengths and Competencies
Social Change and Action Research
Interdisciplinary Perspectives
▶ CASE IN POINT 1.3 Social Psychology, Community Psychology, and Homelessness
▶ CASE IN POINT 1.4 The Importance of Place
A Psychological Sense of Community
Training in Community Psychology
Plan of the Text
Summary
SCIENTIFIC RESEARCH METHODS
5
Chapter 3
The Essence of Scientific Research
Why Do Scientific Research?
What Is Scientific Research?
The Fidelity of Scientific Research
▶ CASE IN POINT 2.1 A Theory.
2Fifth Edition COMMUNITY PSYCHOLOGY.docx
This document provides an overview of the 5th edition of the textbook "Community Psychology" by John Moritsugu, Elizabeth Vera, Frank Y. Wong, and Karen Grover Duffy. It includes a table of contents that lists the chapters and major sections within the book. The book covers foundational concepts of community psychology, scientific research methods used in the field, stress and resilience, social change and intervention strategies, and applications of community psychology to settings like the mental health system, social services, schools, law and crime, healthcare, and community health/preventive medicine.
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Social Norm Marketing Campaign for CSU
Colorado State University is developing a social norm marketing campaign to address the issue of unprotected sex among students. The campaign aims to increase condom usage by 20% through print, electronic, and live media using fear appeals, a cartoon mascot, and statistics to disprove misconceptions. It will use social media platforms popular among students and run contests to promote safer sex messages. Effectiveness will be evaluated through student surveys administered throughout each semester and adjusting methods based on results.
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- 1. A Tobacco-Free University Student Campaign April 18, 2013 | Geoff Campbell, Megan Christopher, Anke Knospe, Chanda Picott, Jennifer Zink
- 4. GOALS & OBJECTIVES PHASE 1: AWARENESS PHASE 2: ACCEPTANCE
- 6. On-Campus Promotions Social Media Media Relations Official Announcements On-Campus Events Integration into Existing Events STRATEGIES & TACTICS
- 9. MEDIA RELATIONS OFFICIAL ANNOUNCEMENTS Fact Sheet Pitch Letters Position Papers Emails from the Chancellor
- 10. On-Campus Events New Student Orientation Juice Jam/Block Party Integration into Existing Events Photo Contest Passport Event
- 11. Initial Survey Final SurveyMid-point Survey EVALUATION
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- 13. THANK YOU FOR YOUR TIME! ANY QUESTIONS?