1. locate, communicate, accelerate
u-blox acquires connectBlue
May 19, 2014

2. © u-blox Holding AG, May 19, 2014
Disclaimer
Slide 2
This presentation contains certain forward-looking statements. Such forward-looking
statements reflect the current views of management and are subject to known and
unknown risks, uncertainties, assumptions and other factors that may cause actual
results, performance or achievements of the Group to differ materially from those
expressed or implied herein.
Should such risks or uncertainties materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those described in this presentation.
u-blox is providing the information in this presentation as of this date and does not
undertake any obligation to update any forward-looking statements contained in it as a
result of new information, future events or otherwise.

3. Agenda
• Transaction highlights
• Introduction to connectBlue AB
• Strategic rationale and Internet of Things
• Outlook
• Q&A
Slide 3 © u-blox Holding AG, May 19, 2014

4. Overview
• Manufacturer of short-range radio (Bluetooth and Wi-Fi) modules located in
Malmö, Sweden
• Strong reputation for high reliability and robust links, based on enhanced
stacks and application software embedded in the module
• Worldwide sales of SEK 85 million in 2013 (CHF 12m)
• Key markets: industrial automation, medical &
healthcare, measurement & data acquisition
• Own IP and years of knowhow in Bluetooth and
Wi-Fi (Wireless LAN)
Slide 4 © u-blox Holding AG, May 19, 2014

5. Why the acquisition?
1. We add a third range of products: Short Range Radio
2. We extend our portfolio into local area networks
3. We gain synergies with our existing Cellular and Positioning
products
Slide 5 © u-blox Holding AG, May 19, 2014

6. The Internet of Things
• The market is big and growing at fast pace
• Only a percentage is cellular (wide area),
growth will come from short range
(local area)
• Market potential is greater than
people-to-people communications
• Numerous markets available;
u-blox focuses on high growth sectors
such as industrial and automotive
Slide 6 © u-blox Holding AG, May 19, 2014
Source: Cisco

7. Implementing our strategy – adding value by making our
product range more comprehensive
Slide 7 © u-blox Holding AG, May 19, 2014
Short Range ModuleCellular ModulePositioning Module
Short Range Module
All three technologies
• incorporate same core know-how: Radio frequency and signal processing
• Have strong cross selling effect with our customers
• Apply same manufacturing processes

8. Bluetooth and Wi-Fi
• Technologies that enable wireless communication over a few
hundred meters
• Eliminate the need for expensive cabling while providing
flexibility and mobility
• Evolving standards ensure the technology remains relevant
• Bluetooth
• Classic Bluetooth: simple low latency communication
• Bluetooth low energy, marketed as Bluetooth Smart: ultra low
power connectivity ideally suited to low data rate IoT
applications
• Wi-Fi (IEEE 802.11, WLAN)
• High data rate connectivity solution
• Popular solution used to connect devices such as phones and
tablets to the internet
© u-blox AGSlide 8

9. With this acquisition u-blox enables the IoT
Slide 9
Network Server
Centre Wide Area
(cellular)
Local Area
(Wi-Fi, Bluetooth)
Wide Area
Communications
Things
© u-blox Holding AG, May 19, 2014
Cellular Module Cellular Module Short Range Mod.
Cellular Module
Positioning Mod. Positioning Mod.
Short Range Mod.
Short Range Mod.
Gateway

10. Strategic Rationale
Overview of
connectBlue
• High quality vendor of Bluetooth and Wi-Fi modules
• Industrial and professional markets
• Excellent reputation
Strategic Rationale
• Increased coverage of Internet of Things
• Complements u-blox’ product portfolio
• Platform for additional innovation
Shareholder value
creation
• Increased sales into existing customer base
• Puts u-blox in a position to grow as the
Internet of Things grows
Slide 10 © u-blox Holding AG, May 19, 2014

11. Acquisition Overview
• Acquisition of 100% of the shares of connectBlue AB from the existing
shareholders
• Acquisition price: Enterprise value SEK 185m (CHF 25m). fully paid up in cash
• Closing date 19 May 2014
Slide 11 © u-blox Holding AG, May 19, 2014

12. connectBlue: A history of market firsts
Slide 12 © u-blox Holding AG, May 19, 2014
World’s 1st
FDA-approved
Bluetooth
medical device
World’s 1st
Industrial
Bluetooth
product
World’s 1st
industrial wireless
I/O-system
Patent
Bluetooth easy
pairing/
configuration
Introduced
WLAN
Introduced
Ethernet Port
Adapters
Introduced
WLAN dual-band
&
iOS / Android
connectivity Award
Frost&Sullivan
Introduced
Low Energy Serial
Port Service
Award
CW100
Introduced
Multiradio
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Bluetooth SIG influence
Automation Working Group
Bluetooth Architecture Review
Board
Internet Working Group

13. connectBlue Strengths
Slide 13
• Excellent reputation in industrial automation and
medical device markets
• Long experience with short range radio technology
• Bluetooth
• Dual-band Wi-Fi (Wireless LAN / IEEE 802.11)
• Full stack knowledge for BT and BT Low Energy
• Embedded stack and software optimized for high robustness
for use in industrial and medical environments
• Specific application know-how
• Supports Apple iOS and Android connectivity
• Highly configurable products to meet application needs
© u-blox Holding AG, May 19, 2014

14. connectBlue Key Value Proposition
Slide 14
Product Offer
• Wide product range matches professional needs for Bluetooth and Wi-Fi
• Very robust solutions with high data rate – “better than a cable”
• Good technical support
• High-end market positioning
Customer Value
• Short range radio as an innovative solution
• Greater mobility
• Cable replacement for challenging situations
• Smooth installation, commissioning and modification
• Lower cost than a physical connection
© u-blox Holding AG, May 19, 2014

15. Global customer base
Slide 15 © u-blox Holding AG, May 19, 2014

16. Examples of success stories (1)
• Tridentify: Blood bag monitor
with Bluetooth Low Energy
• Stoneridge: Tachograph – send
information via Bluetooth to mobile
phone
© u-blox AGSlide 16

17. Examples of success stories (2)
• Anywhere science: Bluetooth Low
Energy Mobile Laboratory
• Atlas Copco: Wireless connection
of industrial power tools for the
motor vehicle industry
© u-blox AGSlide 17

18. Business model after acquisition
• Focus our short-range radio with additional Product Center in Malmö, Sweden
• Implement the u-blox economies of scale in sales, purchasing, manufacturing,
logistics and quality
• Align the connectBlue product range with the u-blox’ strategy
• Build synergies across the u-blox product portfolio
Slide 18 © u-blox Holding AG, May 19, 2014

19. Impact on u-blox business (Guidance)
• Outlook 2014 for acquired business (remaining 7 months)
• CHF 9…10m revenues
• Accretive to EBIT by ca. CHF 1.0m
• Update of u-blox guidance*
• Exchange rate assumptions for 2014:
EUR/CHF: 1.23 USD/CHF: 0.90 GBP/CHF: 1.45
• FX-sensitivity against CHF on Guidance 2014:
Slide 19
Actual
FY 2012
Actual
FY 2013
Guidance 2014
(March)
Guidance 2014
(May, with
ConnectBlue)
Revenue 173.1m 219.8m 255 – 265m 264 – 275m
EBIT 22.9m 30.1m 34m – 38m 35 – 39m
CHF CHF CHF CHF
*) This guidance is based on the absence of unforeseen economic adversity and
exchange rates assumed at budget level
+10% of USD EUR GBP
Revenue + 8% + 2% 0%
EBIT + 20% - 0.5% - 3.5%
© u-blox Holding AG, May 19, 2014

20. Thank you!
locate, communicate, accelerate