Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

New era of location tracking - CROWDLOC slides Where Camp Berlin

565 views

Published on

What are the future opportunities for location tracking? markets and technologies.
Presentation at Where Camp Berlin - November 30th 2017

Published in: Business
  • Prolong The Life Of Lithium-ion, Laptop, and Cell Phone Batteries.. ◆◆◆ http://t.cn/AiFAb0DL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

New era of location tracking - CROWDLOC slides Where Camp Berlin

  1. 1. The new era of Location Tracking 1
  2. 2. Confidential © 2016 Celebrating 50 years of location tracking! 2Transit A1 Satellite - 1967 USS Segundo
  3. 3. Confidential © 2016 A new Era for location tracking? 3 A vivid, growing market in historical segments New opportunities driven by: • Market demand (consumer, B2B) • New, disruptive technologies
  4. 4. Confidential © 2016 New markets for location tracking 4 A few examples with 100+ million trackable items markets • Bicycle • Pets • Luggage • Consumer Electronics • B2B
  5. 5. 5 Bicycle Theft France • 1 million stolen bicycle / year stolen cars United Kingdom • 500 000 stolen bicycle / year • UK insurance data 17% of claims (Direct Line) Germany • 300 000+ per year? United States • Estimated 2 million bicycle stolen
  6. 6. Confidential © 2016 Pets 6 455 Million Cats & Dogs Across Europe & US
  7. 7. Confidential © 2016 Luggage 7 21.6 Milllion luggages lost in 2016 75% of passengers want to receive information about the location of their bags on their smartphones Source: SITA
  8. 8. Confidential © 2016 Consumer Electronics devices get lost 8 5 % 4 %5 % 6 % IDs 7 % Wallets 11 % Clothes 12 % Consumer Electronics 18 % Bags 29 % Bags Consumer Electronics Clothes Wallets IDs Glasses Keys Books Kids stuff watch & jewelry Sport items Others Consumer electronics is the second largest lost item category in public transports after bags. French railways SNCF open data on lost items (statistics on 126,153 items collected between Jan-Aug 2017)
  9. 9. Confidential © 2016 Consumer Electronics devices get stolen 9 Consumer Electronics are stolen in 1/3 of burglaries French police statistics - 2013-2015 panel of 16,000 respondents. 0 15 30 45 60 Jewelry Audio, video, photo Cash IT: laptop, tablet, etc. 2929 31 54 % % % % percentage of type of items stolen in burglaries Insurance claims for burglary cost an average €1.6B/year to insurers across UK, Germany & France.
  10. 10. Confidential © 2016 B2B tracking 10
  11. 11. Confidential © 2016 Market size driven by cost 11 Value of tracked asset market size High Low
  12. 12. Confidential © 2016 Deep Diving in Pet Tracking 12 0,00 $US 50,00 $US 100,00 $US 150,00 $US 200,00 $US 2008 2017 95,40 $US 144,99 $US 79,00 $US 199,00 $US Device Yearly plan 0 750 000 1 500 000 2 250 000 3 000 000 2016 2021 2 800 000 400 000 Forecast Market Penetration 0,6% Pet tracking US+ EUCost
  13. 13. Confidential © 2016 Power consumption problem 13 2008 2017
  14. 14. Confidential © 2016 Solving Cost & Power Consumption 14 $
  15. 15. Confidential © 2016 Cost & power reduction Opportunities 15 Connectivity Location Tech $
  16. 16. Confidential © 2016 Low Power Wide Area Networks 16 • Small bandwidth networks • Lower infrastructure cost • Low power consumption for receiver
  17. 17. Confidential © 2016 LPWAN location problem 17 Roadie - €99 LoRa+ GPS+ Wifi Up to 8 months battery (?) 10 km Real position Network-based positioning accuracy
  18. 18. Confidential © 2016 3GPP Standards: LTE-M & NB-IOT 18 • Next big things in IoT driven by cellular infrastructure vendors & wireless operators. • But • Coverage not yet available • Competition of 2 standards • Receiver still very expensive • Location problem similar to LPWan
  19. 19. Confidential © 2016 Bluetooth Low Energy 19 • BLE in Smartphones • Consumer Electronics • Widely available, very affordable beacons • Mature technology • Wide ecosystem
  20. 20. Confidential © 2016 Bluetooth myth: short distance • Bluetooth 4.0 Beacon (TI chipset, PCB antenna) • Hidden in spare wheel compartment of car trunk • Signal received by iPhone 6 at 135m distance in an urban street 135m 20
  21. 21. Confidential © 2016 Collaborative Location with Bluetooth 21
  22. 22. Confidential © 2016 Crowdsourcing Bluetooth location 22 CLOUD
  23. 23. Cloud 23 low cost Bluetooth beacon • Low power Android & iOS SDK • Supporting all BLE devices (beacons & consumer electronics) • 100% software & B2B Where is my…? CROWDLOC Partner app A Partner app B Partner app C Your app
  24. 24. Confidential © 2016 CROWDLOC Alliance 24 Fully Mutualized network among CROWDLOC Alliance partners. Each app in the network is searching for all Bluetooth devices of the partners.
  25. 25. Confidential © 2016 Bluetooth developments 25
  26. 26. Confidential © 2016 Bluetooth: Low Power to No Power 26
  27. 27. Confidential © 2016 Key Takeaways 27 • Huge, untapped market for location tracking in many verticals: The Internet of Lost Things • Many new technologies but reality is often different from marketing (LoRa network-based location) • Not a one fit all approach - different use cases, different technologies. • CROWDLOC is open for business ;-)
  28. 28. 28 ludovic@crowdloc.com +33 6 22 05 61 38 Thank you!

×