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How autonomous
vehicles could relieve
or worsen traffic
congestion
2Ā© 2016 HERE
Contents
1. Executive Summary...................................................................................................................................................... 3
2. Traffic Congestion......................................................................................................................................................... 4
3. Throttle, Share, Inform................................................................................................................................................. 5
4. Enter the Autonomous Car.......................................................................................................................................... 6
5. Help or Hinder................................................................................................................................................................ 8
6. Bridging Two Worlds....................................................................................................................................................12
3Ā© 2016 HERE
Executive summary
With the number of cars on the road globally forecast to double from 1.1 billion to 2 billion in the next 15 years, traffic
congestion continues to be a multi-trillion-dollar drain on the global economy. This whitepaper demonstrates how the
introduction of autonomous cars will not in itself fix the problem of congestion. In fact, unless the industry takes action
now, there are many reasons why autonomy would actually worsen traffic conditions in the immediate future.
What kind of action is required? As we argue, what is needed is a concerted effort to shift away from ā€˜each-to-their-
ownā€™ autonomy (where each car is only responsible for itself), and towards Collaborative Autonomous Cars. Only by
collaboratively collecting data can the industry and policy makers truly understand the holistic impact of autonomy. Only
by sharing rich vehicle sensor data between cars can we build bridges between autonomous and non-autonomous cars.
Only by enabling collaborative management of autonomous fleets can societies truly optimize road networks. And, only
by breaking down data silos and connecting vehicle data, road network data and infrastructure data such as stop light
information can we truly realize the full benefits of autonomy.
Finally, only when the industry finds a way to collaborate in parallel to designing cutting-edge technologies, can autonomous
cars be considered to be on the path towards sustainable success.
This whitepaper has been written to help stimulate debate, with a hope that this in turn leads to greater collaboration
among all stakeholders.
4Ā© 2016 HERE
Traffic congestion: a trillion-dollar problem
Many of the challenges that humanity faces, from diseases to poverty, ease over time as technologies improve and
societies become more sophisticated. Paradoxically, traffic congestion is worsening as economies grow and urbanization
accelerates. The impact on individuals, business and communities has never been greater, and without drastic action will
worsen even further.
According to the World Bank, traffic congestion can cost developed economies 0.5-3% of their annual GDP1
, and developing
economies up to 5%. Traffic jams donā€™t just slow down drivers from reaching their destination, they also slow down the
global economy to the tune of $1.4 trillion annually.
Additional hours spent by
the average U.S. urban resident
during 1 year due to congestion2
Amount of additional pounds
of carbon dioxide dumped into the
air due to congestion in 20112
Average annual cost of congestion
to U.S. commuters in terms of lost
hours and wasted fuel2
The challenges associated with congested roads and cities show few signs of dissipating, as a perfect storm of growing car
ownership and increasing urbanization gathers pace. Despite anecdotal evidence that young people living in Western cities
are turning away from car ownership as ride-sharing options multiply, the number of cars on the road continues to grow at a
strong 3.5-4% annually, with much of the increase coming from developing markets that already suffer from under-capacity
and inefficient road networks. At this rate the number of the cars on the road is expected to double to 2 billion globally by 20303
.
In parallel, millions of people continue to flock towards already-congested cities. By 2030, two billion more people will live
in urban areas compared to today4
. This global shift will have profound implications on a wide range of issues, including
traffic congestion.
In the face of gridlock, countries are adopting a range of policies and solutions to address the pain ā€“ but how effective are they?
38
HOURS
818
DOLLARS
56
BILLION
5Ā© 2016 HERE
Throttle, share, inform ā€“ current solutions
to the gridlock
Governments and businesses around the world have identified traffic congestion as an acute pain point, resulting in the
following high-level solutions being adopted:
Inform
Keeping drivers informed about traffic congestion is a core pillar in the battle to
keep cars moving. Highly accurate traffic data services from suppliers such as HERE
enable navigation systems to guide drivers around jams. HERE provides real-time
information about current traffic conditions and incidents that could cause delays, as
well as innovative new features like Split Lane Traffic which improves decision making
and accuracy of estimated times of arrival (ETAs) with lane level traffic information.
Reducing the
number of cars
on the road
Increasing
the occupancy
of each car
Spreading
cars across the
network more
efficiently
Impact on congestion by...
Throttle
Local and national governments have implemented policies to varying effects in an
attempt to throttle peopleā€™s reliance on personal vehicles, particularly in busy cities.
Tolling has already been in use for decades as both a way to discourage unnecessary
trips as well as raising tax revenues, but often creates even more congestion. This has
led to newer approaches such as Electronic Tolling that aims to control road usage
through targeted taxes while retaining free-flowing traffic. More draconian measures are
also being adopted, particularly in emerging markets like China where local governments
have capped car sales or limited which days certain cars can drive.
Share
As public transportation networks struggle to keep up with growing urbanization and
greater expectations for personal mobility, new solutions have emerged from the
private sector to cater for a broad range of consumer needs. Ride-sharing schemes like
BlaBlaCar let travellers search for people driving to a similar destination and request a
ride. B2C self-service car sharing schemes like Car2Go give travellers the convenience
of a car on a pay-per-minute basis, helping them avoid the cost associated with owning,
parking, maintaining and insuring their own car. All of these mobility solutions challenge
the 100-year model of owning cars, and in doing so have the potential to change road
usage and congestion patterns.
47 countries have implemented ā€˜lightā€™ throttle
policies (tolling), and 10 countries have implemented ā€˜heavyā€™
throttle policies (restrictions)
5 million + people
globally are now members of a car sharing community,
with a fleet of over 100,000 vehicles5
Informationabout current traffic conditions and
incidents causing delays, including slower than normal traffic
flow, road works and accidents delivered to the driver.
Low
Medium
High
Low
Medium
High
Low
Medium
High
6Ā© 2016 HERE
Most countries are adopting an ā€˜all-of-the-aboveā€™ approach to battle traffic congestion, and this will continue for the
foreseeable future. In doing so it is important to note that all three solutions share one key assumption: the driver remains
in control of their vehicle and makes the ultimate decision on how to reach their destination.
But what happens if (or when) that assumption is no longer true? As outlined in the rest of this whitepaper, a steady
drumbeat of announcements from car manufacturers and outsiders like Google is forcing all stakeholders to consider how
traffic congestion will be affected by the emergence of autonomous cars.
Enter the Autonomous Car ā€“ a new mobility
experience
The media is overflowing with news stories anticipating the arrival of autonomous cars and the much-touted revolution in
convenience and safety that these new technologies are expected to deliver. In reality, autonomy for vehicles represents
a spectrum rather than a binary proposition. According to SBD, 11 million cars in Europe, USA and China will be shipped
in 2016 with driver assistance systems that represent an early stage of autonomy, such as Adaptive Cruise Control (ACC),
Automatic Emergency Braking (AEB) or Lane Keep Assistance (LKA)6
.
From 2020, car manufacturers like Volvo have announced that a new generation of autonomous cars will be launched
that free up the driver to undertake other activities, although these are initially only expected to function on a very small
number of roads and conditions. A fully autonomous experience that works on all roads and in all conditions is some time
away, although players such as Google and Uber have bold plans (and clear commercial incentives) to accelerate their
development.
Control:
Human Driver
Environment
Monitoring:
Human Driver
Fallback Control:
Human Driver
System
Capabilities:
N/A
No Automation
NHTSA Level 0
SAE
Level
0
Control:
Human Driver
Environment
Monitoring:
Human Driver
Fallback Control:
Human Driver
System
Capabilities: Some
Driving Modes
Driver Assistance
NHTSA Level 1
SAE
Level
1
Control:
System
Environment
Monitoring:
Human Driver
Fallback Control:
Human Driver
System
Capabilities: Some
Driving Modes
Partial Automation
NHTSA Level 2
SAE
Level
2
Control:
System
Environment
Monitoring:
System
Fallback Control:
Human Driver
System
Capabilities: Some
Driving Modes
Conditional
Automation
NHTSA Level 3
SAE
Level
3
Control:
System
Environment
Monitoring:
System
Fallback Control:
System
System
Capabilities: Some
Driving Modes
High Automation
NHTSA Level 4
SAE
Level
4
Control:
System
Environment
Monitoring:
System
Fallback Control:
System
System
Capabilities: All
Driving Modes
Full Automation
NHTSA Level 4
SAE
Level
5
Levels of Automation: Industry Terminology
7Ā© 2016 HERE
The industry faces a steep uphill climb before it can
successfully realize the autonomous car dream. SBD surveys
have shown that consumers will still need to be convinced
about their value and reliability7
. Theoretically, a car could
drive itself at a speed that feels too fast and still be perfectly
safe ā€“ but it may not necessarily make passengers feel
relaxed or comfortable. Regulatory frameworks that are
required to allow autonomous cars to navigate the roadway
at scale will take many years to adapt. Ethical dilemmas
will need to be addressed relating to how autonomous
cars decide between two bad outcomes in safety-critical
situations. Sensor fusion and deep-learning technologies
will need to be seamlessly integrated into the overall
vehicle architecture to efficiently aggregate and make
sense of multiple data streams in real time.
Convincing drivers to relinquish more and more control
to the vehicle requires the level of driver trust to rise
exponentially. However, despite these challenges, significant
progress is being made by car manufacturers and suppliers.
For example, the value of maps has been clearly recognized
as essential for commercial deployment of highly automated
vehicles. Highly precise maps have been identified as a key
element to take the ā€œmachine natureā€ out of self-driving
vehicles, which in the end can influence driver acceptance
and the overall impact of traffic in a self-driving world.
The industry has clearly recognized the need for a new kind of map ā€“ one that is not only highly precise, but also living,
breathing and updated in real-time. This kind of map can be viewed as an additional sensor, just like a camera, radar, or
lidar sensor on a vehicle ā€“ helping to extend the vehicles understanding of the road network far beyond the range of on-
board sensors. In the end, having aggregated knowledge of the road network, where real-time events (traffic, construction,
accidents, lane closures and more) are collected, processed and delivered to vehicles in real-time, is an essential element
in making automated driving a reality and helping reduce the negative impacts of increased road usage.
Ultimately, momentum is a powerful thing. Enough effort (and pride) has been invested by the industry to ensure that
advanced levels of autonomy will be achieved ā€“ eventually. The question then becomes: beyond the clear safety and
convenience benefits that autonomy brings, how will each level of autonomy and overall adoption affect traffic congestion?
ā€œIf you donā€™t have a perfect map, how do
you know where you are on the road? Once
you have the right information, the actual
calculations are not that hard. But you need
centimeter-level accuracy. If your steering
command is half a millimeter off, you might
end up in the other lane.ā€
Maarten Sierhuis
Director
Nissan Research Center Silicon Valley
ā€œHigh-precision digital maps are a crucial
component of the mobility of the future.ā€
Dieter Zetsche
Chairman of the Board of Management
Daimler AG
8Ā© 2016 HERE
Help or hinder ā€“ it all depends on
adoption rates
Autonomous cars are being developed by car manufacturers primarily to support the personal convenience and safety of
drivers. However, the introduction of autonomous cars will also have a profound impact on traffic congestion in the short,
medium and long term. The size and type of impact will depend on two main factors:
1. The level of autonomy enabled: as outlined in the previous section, there are five levels of autonomy that progressively
take away more control from the driver, each of which will have a different type of impact on traffic congestion.
2. The level of adoption achieved: the impact will vary as autonomy progresses from being an ultra-premium experience,
to becoming a standard-fit solution, and (eventually) achieving ubiquitous penetration rates across all cars on the road
(possibly driven by a mandate).
As illustrated below, basic levels of autonomy can have a small positive impact in helping to ease traffic congestion, but
high levels of autonomy can actually have a detrimental effect on congestion when their penetration rate is low. For this
reason, the early days of highly autonomous vehicles could present risks to societyā€™s efforts to combat congestion.
Level of Adoption
ImpactonCongestion
Time (years)
10 20 30 40 50
Short term
(5 yrs)
Long term
(20-50 yrs)
Medium term
(5-20 yrs)
Free-flowingSevere
Niche
(System is an expensive
option on selected
vehicles)
Mainstream
(System is offered
as option on most
cars sold)
Standard-fit
(System is fitted
as standard on most
new cars sold)
Saturated
(System is fitted
onto most cars
on the road)
Required
(Govā€™t restricts
driving without
the system)
9Ā© 2016 HERE
Short-term (next five years) ā€“ some benefits felt
Many Advanced Driver Assistance Systems (ADAS) available today already offer quantifiable benefits in terms of
accident reduction and improvements in traffic efficiency. Subaru recently released data for the Japanese market
showing that vehicles fitted with their EyeSight technology (a combination of Adaptive Cruise Control, Automatic
Emergency Braking and Lane Departure Warning) were 60% less likely to be involved in accidents than those without
the technology8
. Such an impressive improvement in safety will inevitably have a positive effect on traffic congestion.
Various academic studies have also analysed the benefits from widespread adoption of existing ACC systems, showing
how they can enable roads to operate at higher vehicle density and flow rates. In one early study supported by Volkswagen
(Kesting et al9
), relatively low penetrations of ACC were found to completely eliminate certain types of simulated traffic
congestions. Other studies have been less optimistic, highlighting risks associated with mixed traffic scenarios where not
all drivers are relying on ACC.
By 2021, SBD forecasts that 17.5 million cars will be sold annually in USA and Europe with applications like ACC and AEB
that will play a modest role in helping to alleviate traffic congestion10
.
Medium-term (5-20 years) ā€“ a risky time ahead
Once car manufacturers begin launching Level 4 autonomous cars, the effect on traffic congestion becomes much
less predictable. In the early days, the sudden introduction of a small number of highly-autonomous cars among
millions of traditional cars will create unanticipated consequences. Other drivers may be surprised by the different
behaviour of autonomous cars, leading to more accidents. Owners of autonomous cars may become over-reliant
on autonomy and fail to step in when necessary, with a similar effect. Slower acceleration and deceleration rates
among autonomous cars may be required to enhance passenger comfort, but would lead to the overall flow of the
road decreasing.
Even as the penetration rate of highly-autonomous cars rise, knock-on changes in travel patterns and human behaviours
could also have negative effects on traffic congestion. People who are less likely to drive or own cars now, such as the
elderly and young, may suddenly start buying cars leading to busier roads. There may even be changes in the urbanization
trends, as people choose to move away from cities and their workplaces as they can use their journey time more effectively.
10Ā© 2016 HERE
Very Low Medium HighLow Ubiquitous
Penetration Rate
1. More Accidents
A sudden introduction
of a different type of
vehicle on the road
will raise the risk of
accidents, as other
drivers on the road
lose soft safety
countermeasures such
as eye contact.
2. Bigger Accidents
As trust and comfort
with autonomous
cars grows so does
complacency, which
can lead to more
serious accidents when
autonomous cars canā€™t
intervene that would
previously have been
mitigated by cautious
drivers.
3. Slower Flow
In order to maximize
comfort of passengers,
highly autonomous
vehicles will need
to reduce the rate
of acceleration and
deceleration, which in turn
will lead to slower flows
across the road network
for other cars too.
4. More Cars
As autonomous cars become
more mainstream, groups of
people who donā€™t currently
rely on cars (such as the
elderly and the young) will be
empowered to travel more
by cars. In parallel, occupancy
rates may drop as more
autonomous cars are used for
one-way trips and then drive
themselves back while empty.
5. Larger Cars
As the proportion of
peopleā€™s journey that
is fully autonomous
grows, they will seek
greater comfort within
their cars. This will lead
to demand for larger
cars growing, which will
in turn reduce capacity
on roads.
6. More Travel
As journeys in cars
become more
comfortable, people
may choose to
move away from
urban areas and
commute longer
distances to work.
De-urbanization
would in turn lead to
busier roads.
Everything Changes
Full ubiquity of highly
autonomous cars (when
no more traditional cars
are left on the road)
changes everythingā€¦
1 2 3 4 5 6 7
Risks associated with the introduction of highly autonomous vehicles
At this early stage it is impossible to holistically quantify the positive or negative impact of highly autonomous cars.
Various studies, however, have at least partially investigated the potential side-effects of autonomy. Based on focus
groups in the U.S., KPMG predicted that advanced levels of autonomy would result in double-digit increases in travel by
people aged 16-24 and over 6511
. A 2014 study by the University of California (Berkeley) found that a low penetration of
platooning autonomous vehicles on normal roads would lead to a slight degredation of the highway capacity12
.
11Ā© 2016 HERE
New vehicle ownership models and changing governmental policies may play a role in counteracting some of these negative
side-effects of congestion:
ā€¢	 Car sharing could become significantly easier when cars become more autonomous, allowing cars that are not in use to
distribute themselves efficiently to match demand. A drop in vehicle ownership may therefore (in theory) help to reduce
traffic congestion, although the associated drop in mobility costs may also lead to people wanting to travel more (thereby
increasing congestion).
ā€¢	 Governments may decide to incentivize autonomy by setting up dedicated ā€˜Autonomous Lanesā€™, thereby also preventing
negative interactions with traditional cars and encouraging those individuals who have invested in autonomous technology
to enjoy the benefits and become more comfortable with the technology. Additionally, government implementations
of vehicle-to-vehicle communication has the potential to reduce accidents thereby decreasing incident related traffic
congestion. All of these measures, however, bring with them political risk and would be difficult to justify if penetration
rates were low.
Further studies and trials will be required to assess the dozens of autonomous use cases, hundreds of variables and
thousands of scenarios in order to fully understand how traffic congestion will change. However, policy makers and
the industry should fully recognize the many potential impacts that could accompany the positive benefits of highly
autonomous vehicles.
Long-term (20-50 years) ā€“ reaching nirvana
The longer-term outlook for autonomous cars is paradoxically easier to forecast than the medium-term. At some stage in
the distant future (likely due to government regulation), autonomous vehicles will become ubiquitous and manual driving
will be restricted. At that stage, central management of all vehicle movements will become feasible, and alongside the
elimination of traffic accidents, congestion will become a distant memory.
Although fun to imagine, the value of debating how and when this will happen is limited. Instead, the rest of the whitepaper
focuses on overcoming the medium-term complexities of managing mixed fleets of autonomous and traditional vehicles.
12Ā© 2016 HERE
Bridging two worlds ā€“ from ā€˜individualā€™ to
collaborative autonomous cars
Autonomous and traditional vehicles differ in functionality, and those differences will grow starker as higher levels of
autonomy are launched from 2020 onwards. As outlined in the previous section, many of the pains associated with greater
levels of autonomy stem from the need to manage mixed fleets on road networks for the foreseeable future. But these
negative side-effects can be addressed by bridging the differences between autonomous and traditional cars, which in
turn requires that we add a fourth pillar to the congestion reduction strategies outlined in this whitepaper:
Realistically, governments will need to continue throttling traffic hotspots through electronic tolling or by restricting vehicle
sales. New mobility solutions will continue to flourish as the private sector looks for ways to help satisfy the continued
consumer demand for personalized travel experiences.
Traffic information will continue to be an indispensable tool for both traditional and autonomous cars, leveraging data
from a growing variety of sources (including vehicle sensor data) and informing drivers of current conditions and incidents
along their route. The value will grow even further as suppliers such as HERE roll out innovative features such as split lane
traffic information, which improves decision making and accuracy of estimated times of arrival (ETAs) with lane level traffic
information.
Throttle Share Inform Collaborate
Existing tools used to combat traffic
congestion set to continue adding value
Highly autonomous cars will
require one more toolā€¦
13Ā© 2016 HERE
The fourth pillar required to maximize the value of autonomous cars is collaboration. Many car manufacturers are currently
developing autonomy primarily as proprietary solutions without connection to other fleets. A collaborative autonomous
car, however, has a much greater potential to minimize many of the risks identified throughout this paper. Here are several
key areas that will play a crucial role in the adoption of these advanced techologies:
A culture of sharing
There is reliance on real-time highly accurate road network information as a pre-requisite for commercial
deployment of automated cars, and no single car manufacturer has the global scale to do this alone. There needs
to be a means by which we can pool certain data into a single system for the collective benefit of safer roads
and more enjoyable driving. An important starting point to breaking down the data silos between organizations
is defining data standards to make sharing data easier and more efficient. To achieve this, HERE has published a
sensor interface specification (SENSORIS) to define consistent parameters for sharing data gathered by vehicles on
the road. The result should be fewer accidents and more efficient journeys, as well as moving the industry closer to
its aspiration for cars that can fully understand their environment.
Bridge the gap between connected and traditional cars
Although autonomous cars cannot rely on Vehicle-to-Vehicle (V2V) communications as a safety-critical sensor, V2V
can provide a bridging mechanism with traditional cars. The advanced sensors fitted into autonomous cars will be
able to collect and distribute valuable information that could and should be used to also support traditional cars.
In this way, we can think about using the mobile phone as a data pipeline to the driver and vehicle. Today, there
are many government and DOT pilot projects in place that are testing the viability of this thinking. Autonomous-
Vehicle-to-Traditional-Vehicle (AV2V) communications will therefore become an important collaborative priority in
the coming years.
Connecting roads, vehicles and infrastructure
Cities generate tremendous amounts of data that is often untapped and the value unrealized. The problem
remains that we have many data silos, where data generated by the car resides in the car and traffic signalling data
resides with the individual traffic management center. Environmental and safety-related information about city
infrastructure will also need to be incorporated. Imagine a pothole detected by a vehicle sensor is automatically
sent to the road authority, notifying the agency of the need for repair. Slick roads, a stalled car and traffic light
information are examples of other information that can be aggregated and delivered to governments, DOTs, traffic
management centers and even vehicles to help make the road network safer and more efficient.
An open platform for data sharing
An aggregation platform is required to gather and process the data at scale. This platform can allow auto OEMs,
governments, traffic management centers and others to benefit from a broad pool of data to help them build high
quality data services and products. If we want to unify the disparate elements of our fragmented road networks
and fleets, the first major step is to collaborate around this data. The vision for this type of platform can enable
a shared data asset to connect the physical and digital world ā€“ merging, analyzing and enriching datasets from
multiple sources (vehicles, people and infrastructure with unique location insights) ā€“ creating actionable and smart
location services.
All of the convenience and safety benefits that car manufacturers hope to offer through autonomous cars will be dampened
if those very same cars lead to greater congestion and inconvenience for travellers. The only way to push forward with
these exciting new technologies is therefore to ensure that we quickly transition beyond closed-loop autonomy and
towards collaborative autonomy.
Collaborative data-sharing is the only way to successfully deploy autonomous vehicles and to avoid serious traffic
congestion issues during deployment. Only through collaboration of industry players at a global scale can automomous
cars be considered on a path towards sustainable success.
14Ā© 2016 HERE
More about us
Carrie Cox - Product Marketing
Carrie has over a decade of experience in technology
marketing, and is currently a Senior Product Marketing
Manager at HERE. Sheā€™s held roles in Product Management,
Sales and Product Marketing throughout her career. Prior
to HERE, Carrie worked at Motorola where she led product
marketing for high tier smartphones, technologies and
partnershipsanddrovemarketingcommunicationactivities
globally. Carrie is also passionate about volunteering in her
community and serves on the Auxiliary Board of Directors
for ChildServ, an organization that helps Chicagolandā€™s at-
risk children and their families build, achieve and sustain
better lives.
The leading Location Cloud
HERE, the location cloud company, enables rich, real-time
location applications and experiences for consumers, vehicles,
enterprises and governments. Backed by a consortium
consisting of AUDI AG, BMW Group and Daimler AG, HERE
believes that location technology will play a critical role in
making our roads safer, reducing traffic congestion, and
improving the quality of life of people living in cities. To
learn more about HERE, including its work in the areas of
connected and automated driving, visit http://360.here.com.
carrie.cox@here.com
15Ā© 2016 HERE
Bringing clarity and direction to automotive technology
Providing intelligence, evaluation and strategic consultancy,
SBD is a trusted partner to 95% of the worldā€™s leading vehicle manufacturers.
Connected Autonomous Secure
ā€¢ Smartphone integration
ā€¢ Connected services
ā€¢ Infotainment
ā€¢ Usability
ā€¢ Advanced Driver Assistance Systems
ā€¢ Autonomous cars
ā€¢ Sensor selection
ā€¢ HMI benchmarking
ā€¢ Automotive cyber security
ā€¢ Anti-theft
ā€¢ Risk assessment
ā€¢ Security system evaluation												
Andrew Hart - Director
Andrew is a strong believer in the role that great market
research can (and should) play in helping companies
innovate. He is responsible for setting the direction of
research within SBD, and ensuring that the key messages
are clearly communicated to customers and the wider
industry. Andrew works tirelessly with customers and
speaks passionately at conferences to
encourage consumer-centric innovations.
andrewhart@sbdautomotive.com
Find out more at sbdautomotive.com
Intelligence Evaluation Strategy
ā€¢ Technology trackers
ā€¢ Market forecasts
ā€¢ Consumer research
ā€¢ Legislation guide
ā€¢ User experience
ā€¢ Cyber security
ā€¢ Anti-theft
ā€¢ Partner selection
ā€¢ Program management
ā€¢ Business modelling
ā€¢ Competitor analysis and positioning
ā€¢ Due diligence
SBD provides independent research and consultancy,
informing business decisions on the latest automotive technologies.
16Ā© 2016 HERE
Sources cited
HERE Deutschland GmbH
Invalidenstr. 116
10115 Berlin, Germany
T +49 0 30 28 873 304
HERE Deutschland GmbH
Sitz der Gesellschaft: Berlin
Amtsgericht Charlottenburg, Berlin
HRB 106443 B
GeschƤftsfĆ¼rer:
Michael BĆ¼ltmann
Robertus A. J. Houben
here.com
1. World Bank (2002): Cities on the Move: A World Bank Urban Transport Strategy
2. Texas AM Transportation Institute 2012 Urban Mobility Report, The Texas AM University System, December 2012
3. Two Billion Cars: Transforming a Culture (Daniel Sperlink  Deborah Gordon)
4. World Bank/International Monetary Fund (2013): Rural-Urban Dynamics and the Millennium Development Goals
5. University of California Berkeley: Transportation Sustainability Research Center (TSRC)
6. SBD: ADAS Forecast
7. SBD: A Consumer-centric Journey Towards Autonomy
8. http://safecarnews.com/japan-subaru-says-cars-fitted-with-eyesight-have-60-fewer-crashes-fe727/
9. Extending Adaptive Cruise Control to Adaptive Driving Strategies (Arne Kesting, Martin Treiber, Martin Schƶnhof
and Dirk Helbing)
10. SBD: ADAS Forecast
11. http://www.detroitnews.com/story/news/nation/2016/05/15/self-driving-traffic-congestion/84420420
12. Schladover et al, Impacts of Cooperative Adaptive Cruise Control on Freeway Traffic Flow, 2014
For more information please visit
company.here.com

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Study HERE SBD - How autonomous vehicles could relieve or worsen traffic congestion

  • 1. How autonomous vehicles could relieve or worsen traffic congestion
  • 2. 2Ā© 2016 HERE Contents 1. Executive Summary...................................................................................................................................................... 3 2. Traffic Congestion......................................................................................................................................................... 4 3. Throttle, Share, Inform................................................................................................................................................. 5 4. Enter the Autonomous Car.......................................................................................................................................... 6 5. Help or Hinder................................................................................................................................................................ 8 6. Bridging Two Worlds....................................................................................................................................................12
  • 3. 3Ā© 2016 HERE Executive summary With the number of cars on the road globally forecast to double from 1.1 billion to 2 billion in the next 15 years, traffic congestion continues to be a multi-trillion-dollar drain on the global economy. This whitepaper demonstrates how the introduction of autonomous cars will not in itself fix the problem of congestion. In fact, unless the industry takes action now, there are many reasons why autonomy would actually worsen traffic conditions in the immediate future. What kind of action is required? As we argue, what is needed is a concerted effort to shift away from ā€˜each-to-their- ownā€™ autonomy (where each car is only responsible for itself), and towards Collaborative Autonomous Cars. Only by collaboratively collecting data can the industry and policy makers truly understand the holistic impact of autonomy. Only by sharing rich vehicle sensor data between cars can we build bridges between autonomous and non-autonomous cars. Only by enabling collaborative management of autonomous fleets can societies truly optimize road networks. And, only by breaking down data silos and connecting vehicle data, road network data and infrastructure data such as stop light information can we truly realize the full benefits of autonomy. Finally, only when the industry finds a way to collaborate in parallel to designing cutting-edge technologies, can autonomous cars be considered to be on the path towards sustainable success. This whitepaper has been written to help stimulate debate, with a hope that this in turn leads to greater collaboration among all stakeholders.
  • 4. 4Ā© 2016 HERE Traffic congestion: a trillion-dollar problem Many of the challenges that humanity faces, from diseases to poverty, ease over time as technologies improve and societies become more sophisticated. Paradoxically, traffic congestion is worsening as economies grow and urbanization accelerates. The impact on individuals, business and communities has never been greater, and without drastic action will worsen even further. According to the World Bank, traffic congestion can cost developed economies 0.5-3% of their annual GDP1 , and developing economies up to 5%. Traffic jams donā€™t just slow down drivers from reaching their destination, they also slow down the global economy to the tune of $1.4 trillion annually. Additional hours spent by the average U.S. urban resident during 1 year due to congestion2 Amount of additional pounds of carbon dioxide dumped into the air due to congestion in 20112 Average annual cost of congestion to U.S. commuters in terms of lost hours and wasted fuel2 The challenges associated with congested roads and cities show few signs of dissipating, as a perfect storm of growing car ownership and increasing urbanization gathers pace. Despite anecdotal evidence that young people living in Western cities are turning away from car ownership as ride-sharing options multiply, the number of cars on the road continues to grow at a strong 3.5-4% annually, with much of the increase coming from developing markets that already suffer from under-capacity and inefficient road networks. At this rate the number of the cars on the road is expected to double to 2 billion globally by 20303 . In parallel, millions of people continue to flock towards already-congested cities. By 2030, two billion more people will live in urban areas compared to today4 . This global shift will have profound implications on a wide range of issues, including traffic congestion. In the face of gridlock, countries are adopting a range of policies and solutions to address the pain ā€“ but how effective are they? 38 HOURS 818 DOLLARS 56 BILLION
  • 5. 5Ā© 2016 HERE Throttle, share, inform ā€“ current solutions to the gridlock Governments and businesses around the world have identified traffic congestion as an acute pain point, resulting in the following high-level solutions being adopted: Inform Keeping drivers informed about traffic congestion is a core pillar in the battle to keep cars moving. Highly accurate traffic data services from suppliers such as HERE enable navigation systems to guide drivers around jams. HERE provides real-time information about current traffic conditions and incidents that could cause delays, as well as innovative new features like Split Lane Traffic which improves decision making and accuracy of estimated times of arrival (ETAs) with lane level traffic information. Reducing the number of cars on the road Increasing the occupancy of each car Spreading cars across the network more efficiently Impact on congestion by... Throttle Local and national governments have implemented policies to varying effects in an attempt to throttle peopleā€™s reliance on personal vehicles, particularly in busy cities. Tolling has already been in use for decades as both a way to discourage unnecessary trips as well as raising tax revenues, but often creates even more congestion. This has led to newer approaches such as Electronic Tolling that aims to control road usage through targeted taxes while retaining free-flowing traffic. More draconian measures are also being adopted, particularly in emerging markets like China where local governments have capped car sales or limited which days certain cars can drive. Share As public transportation networks struggle to keep up with growing urbanization and greater expectations for personal mobility, new solutions have emerged from the private sector to cater for a broad range of consumer needs. Ride-sharing schemes like BlaBlaCar let travellers search for people driving to a similar destination and request a ride. B2C self-service car sharing schemes like Car2Go give travellers the convenience of a car on a pay-per-minute basis, helping them avoid the cost associated with owning, parking, maintaining and insuring their own car. All of these mobility solutions challenge the 100-year model of owning cars, and in doing so have the potential to change road usage and congestion patterns. 47 countries have implemented ā€˜lightā€™ throttle policies (tolling), and 10 countries have implemented ā€˜heavyā€™ throttle policies (restrictions) 5 million + people globally are now members of a car sharing community, with a fleet of over 100,000 vehicles5 Informationabout current traffic conditions and incidents causing delays, including slower than normal traffic flow, road works and accidents delivered to the driver. Low Medium High Low Medium High Low Medium High
  • 6. 6Ā© 2016 HERE Most countries are adopting an ā€˜all-of-the-aboveā€™ approach to battle traffic congestion, and this will continue for the foreseeable future. In doing so it is important to note that all three solutions share one key assumption: the driver remains in control of their vehicle and makes the ultimate decision on how to reach their destination. But what happens if (or when) that assumption is no longer true? As outlined in the rest of this whitepaper, a steady drumbeat of announcements from car manufacturers and outsiders like Google is forcing all stakeholders to consider how traffic congestion will be affected by the emergence of autonomous cars. Enter the Autonomous Car ā€“ a new mobility experience The media is overflowing with news stories anticipating the arrival of autonomous cars and the much-touted revolution in convenience and safety that these new technologies are expected to deliver. In reality, autonomy for vehicles represents a spectrum rather than a binary proposition. According to SBD, 11 million cars in Europe, USA and China will be shipped in 2016 with driver assistance systems that represent an early stage of autonomy, such as Adaptive Cruise Control (ACC), Automatic Emergency Braking (AEB) or Lane Keep Assistance (LKA)6 . From 2020, car manufacturers like Volvo have announced that a new generation of autonomous cars will be launched that free up the driver to undertake other activities, although these are initially only expected to function on a very small number of roads and conditions. A fully autonomous experience that works on all roads and in all conditions is some time away, although players such as Google and Uber have bold plans (and clear commercial incentives) to accelerate their development. Control: Human Driver Environment Monitoring: Human Driver Fallback Control: Human Driver System Capabilities: N/A No Automation NHTSA Level 0 SAE Level 0 Control: Human Driver Environment Monitoring: Human Driver Fallback Control: Human Driver System Capabilities: Some Driving Modes Driver Assistance NHTSA Level 1 SAE Level 1 Control: System Environment Monitoring: Human Driver Fallback Control: Human Driver System Capabilities: Some Driving Modes Partial Automation NHTSA Level 2 SAE Level 2 Control: System Environment Monitoring: System Fallback Control: Human Driver System Capabilities: Some Driving Modes Conditional Automation NHTSA Level 3 SAE Level 3 Control: System Environment Monitoring: System Fallback Control: System System Capabilities: Some Driving Modes High Automation NHTSA Level 4 SAE Level 4 Control: System Environment Monitoring: System Fallback Control: System System Capabilities: All Driving Modes Full Automation NHTSA Level 4 SAE Level 5 Levels of Automation: Industry Terminology
  • 7. 7Ā© 2016 HERE The industry faces a steep uphill climb before it can successfully realize the autonomous car dream. SBD surveys have shown that consumers will still need to be convinced about their value and reliability7 . Theoretically, a car could drive itself at a speed that feels too fast and still be perfectly safe ā€“ but it may not necessarily make passengers feel relaxed or comfortable. Regulatory frameworks that are required to allow autonomous cars to navigate the roadway at scale will take many years to adapt. Ethical dilemmas will need to be addressed relating to how autonomous cars decide between two bad outcomes in safety-critical situations. Sensor fusion and deep-learning technologies will need to be seamlessly integrated into the overall vehicle architecture to efficiently aggregate and make sense of multiple data streams in real time. Convincing drivers to relinquish more and more control to the vehicle requires the level of driver trust to rise exponentially. However, despite these challenges, significant progress is being made by car manufacturers and suppliers. For example, the value of maps has been clearly recognized as essential for commercial deployment of highly automated vehicles. Highly precise maps have been identified as a key element to take the ā€œmachine natureā€ out of self-driving vehicles, which in the end can influence driver acceptance and the overall impact of traffic in a self-driving world. The industry has clearly recognized the need for a new kind of map ā€“ one that is not only highly precise, but also living, breathing and updated in real-time. This kind of map can be viewed as an additional sensor, just like a camera, radar, or lidar sensor on a vehicle ā€“ helping to extend the vehicles understanding of the road network far beyond the range of on- board sensors. In the end, having aggregated knowledge of the road network, where real-time events (traffic, construction, accidents, lane closures and more) are collected, processed and delivered to vehicles in real-time, is an essential element in making automated driving a reality and helping reduce the negative impacts of increased road usage. Ultimately, momentum is a powerful thing. Enough effort (and pride) has been invested by the industry to ensure that advanced levels of autonomy will be achieved ā€“ eventually. The question then becomes: beyond the clear safety and convenience benefits that autonomy brings, how will each level of autonomy and overall adoption affect traffic congestion? ā€œIf you donā€™t have a perfect map, how do you know where you are on the road? Once you have the right information, the actual calculations are not that hard. But you need centimeter-level accuracy. If your steering command is half a millimeter off, you might end up in the other lane.ā€ Maarten Sierhuis Director Nissan Research Center Silicon Valley ā€œHigh-precision digital maps are a crucial component of the mobility of the future.ā€ Dieter Zetsche Chairman of the Board of Management Daimler AG
  • 8. 8Ā© 2016 HERE Help or hinder ā€“ it all depends on adoption rates Autonomous cars are being developed by car manufacturers primarily to support the personal convenience and safety of drivers. However, the introduction of autonomous cars will also have a profound impact on traffic congestion in the short, medium and long term. The size and type of impact will depend on two main factors: 1. The level of autonomy enabled: as outlined in the previous section, there are five levels of autonomy that progressively take away more control from the driver, each of which will have a different type of impact on traffic congestion. 2. The level of adoption achieved: the impact will vary as autonomy progresses from being an ultra-premium experience, to becoming a standard-fit solution, and (eventually) achieving ubiquitous penetration rates across all cars on the road (possibly driven by a mandate). As illustrated below, basic levels of autonomy can have a small positive impact in helping to ease traffic congestion, but high levels of autonomy can actually have a detrimental effect on congestion when their penetration rate is low. For this reason, the early days of highly autonomous vehicles could present risks to societyā€™s efforts to combat congestion. Level of Adoption ImpactonCongestion Time (years) 10 20 30 40 50 Short term (5 yrs) Long term (20-50 yrs) Medium term (5-20 yrs) Free-flowingSevere Niche (System is an expensive option on selected vehicles) Mainstream (System is offered as option on most cars sold) Standard-fit (System is fitted as standard on most new cars sold) Saturated (System is fitted onto most cars on the road) Required (Govā€™t restricts driving without the system)
  • 9. 9Ā© 2016 HERE Short-term (next five years) ā€“ some benefits felt Many Advanced Driver Assistance Systems (ADAS) available today already offer quantifiable benefits in terms of accident reduction and improvements in traffic efficiency. Subaru recently released data for the Japanese market showing that vehicles fitted with their EyeSight technology (a combination of Adaptive Cruise Control, Automatic Emergency Braking and Lane Departure Warning) were 60% less likely to be involved in accidents than those without the technology8 . Such an impressive improvement in safety will inevitably have a positive effect on traffic congestion. Various academic studies have also analysed the benefits from widespread adoption of existing ACC systems, showing how they can enable roads to operate at higher vehicle density and flow rates. In one early study supported by Volkswagen (Kesting et al9 ), relatively low penetrations of ACC were found to completely eliminate certain types of simulated traffic congestions. Other studies have been less optimistic, highlighting risks associated with mixed traffic scenarios where not all drivers are relying on ACC. By 2021, SBD forecasts that 17.5 million cars will be sold annually in USA and Europe with applications like ACC and AEB that will play a modest role in helping to alleviate traffic congestion10 . Medium-term (5-20 years) ā€“ a risky time ahead Once car manufacturers begin launching Level 4 autonomous cars, the effect on traffic congestion becomes much less predictable. In the early days, the sudden introduction of a small number of highly-autonomous cars among millions of traditional cars will create unanticipated consequences. Other drivers may be surprised by the different behaviour of autonomous cars, leading to more accidents. Owners of autonomous cars may become over-reliant on autonomy and fail to step in when necessary, with a similar effect. Slower acceleration and deceleration rates among autonomous cars may be required to enhance passenger comfort, but would lead to the overall flow of the road decreasing. Even as the penetration rate of highly-autonomous cars rise, knock-on changes in travel patterns and human behaviours could also have negative effects on traffic congestion. People who are less likely to drive or own cars now, such as the elderly and young, may suddenly start buying cars leading to busier roads. There may even be changes in the urbanization trends, as people choose to move away from cities and their workplaces as they can use their journey time more effectively.
  • 10. 10Ā© 2016 HERE Very Low Medium HighLow Ubiquitous Penetration Rate 1. More Accidents A sudden introduction of a different type of vehicle on the road will raise the risk of accidents, as other drivers on the road lose soft safety countermeasures such as eye contact. 2. Bigger Accidents As trust and comfort with autonomous cars grows so does complacency, which can lead to more serious accidents when autonomous cars canā€™t intervene that would previously have been mitigated by cautious drivers. 3. Slower Flow In order to maximize comfort of passengers, highly autonomous vehicles will need to reduce the rate of acceleration and deceleration, which in turn will lead to slower flows across the road network for other cars too. 4. More Cars As autonomous cars become more mainstream, groups of people who donā€™t currently rely on cars (such as the elderly and the young) will be empowered to travel more by cars. In parallel, occupancy rates may drop as more autonomous cars are used for one-way trips and then drive themselves back while empty. 5. Larger Cars As the proportion of peopleā€™s journey that is fully autonomous grows, they will seek greater comfort within their cars. This will lead to demand for larger cars growing, which will in turn reduce capacity on roads. 6. More Travel As journeys in cars become more comfortable, people may choose to move away from urban areas and commute longer distances to work. De-urbanization would in turn lead to busier roads. Everything Changes Full ubiquity of highly autonomous cars (when no more traditional cars are left on the road) changes everythingā€¦ 1 2 3 4 5 6 7 Risks associated with the introduction of highly autonomous vehicles At this early stage it is impossible to holistically quantify the positive or negative impact of highly autonomous cars. Various studies, however, have at least partially investigated the potential side-effects of autonomy. Based on focus groups in the U.S., KPMG predicted that advanced levels of autonomy would result in double-digit increases in travel by people aged 16-24 and over 6511 . A 2014 study by the University of California (Berkeley) found that a low penetration of platooning autonomous vehicles on normal roads would lead to a slight degredation of the highway capacity12 .
  • 11. 11Ā© 2016 HERE New vehicle ownership models and changing governmental policies may play a role in counteracting some of these negative side-effects of congestion: ā€¢ Car sharing could become significantly easier when cars become more autonomous, allowing cars that are not in use to distribute themselves efficiently to match demand. A drop in vehicle ownership may therefore (in theory) help to reduce traffic congestion, although the associated drop in mobility costs may also lead to people wanting to travel more (thereby increasing congestion). ā€¢ Governments may decide to incentivize autonomy by setting up dedicated ā€˜Autonomous Lanesā€™, thereby also preventing negative interactions with traditional cars and encouraging those individuals who have invested in autonomous technology to enjoy the benefits and become more comfortable with the technology. Additionally, government implementations of vehicle-to-vehicle communication has the potential to reduce accidents thereby decreasing incident related traffic congestion. All of these measures, however, bring with them political risk and would be difficult to justify if penetration rates were low. Further studies and trials will be required to assess the dozens of autonomous use cases, hundreds of variables and thousands of scenarios in order to fully understand how traffic congestion will change. However, policy makers and the industry should fully recognize the many potential impacts that could accompany the positive benefits of highly autonomous vehicles. Long-term (20-50 years) ā€“ reaching nirvana The longer-term outlook for autonomous cars is paradoxically easier to forecast than the medium-term. At some stage in the distant future (likely due to government regulation), autonomous vehicles will become ubiquitous and manual driving will be restricted. At that stage, central management of all vehicle movements will become feasible, and alongside the elimination of traffic accidents, congestion will become a distant memory. Although fun to imagine, the value of debating how and when this will happen is limited. Instead, the rest of the whitepaper focuses on overcoming the medium-term complexities of managing mixed fleets of autonomous and traditional vehicles.
  • 12. 12Ā© 2016 HERE Bridging two worlds ā€“ from ā€˜individualā€™ to collaborative autonomous cars Autonomous and traditional vehicles differ in functionality, and those differences will grow starker as higher levels of autonomy are launched from 2020 onwards. As outlined in the previous section, many of the pains associated with greater levels of autonomy stem from the need to manage mixed fleets on road networks for the foreseeable future. But these negative side-effects can be addressed by bridging the differences between autonomous and traditional cars, which in turn requires that we add a fourth pillar to the congestion reduction strategies outlined in this whitepaper: Realistically, governments will need to continue throttling traffic hotspots through electronic tolling or by restricting vehicle sales. New mobility solutions will continue to flourish as the private sector looks for ways to help satisfy the continued consumer demand for personalized travel experiences. Traffic information will continue to be an indispensable tool for both traditional and autonomous cars, leveraging data from a growing variety of sources (including vehicle sensor data) and informing drivers of current conditions and incidents along their route. The value will grow even further as suppliers such as HERE roll out innovative features such as split lane traffic information, which improves decision making and accuracy of estimated times of arrival (ETAs) with lane level traffic information. Throttle Share Inform Collaborate Existing tools used to combat traffic congestion set to continue adding value Highly autonomous cars will require one more toolā€¦
  • 13. 13Ā© 2016 HERE The fourth pillar required to maximize the value of autonomous cars is collaboration. Many car manufacturers are currently developing autonomy primarily as proprietary solutions without connection to other fleets. A collaborative autonomous car, however, has a much greater potential to minimize many of the risks identified throughout this paper. Here are several key areas that will play a crucial role in the adoption of these advanced techologies: A culture of sharing There is reliance on real-time highly accurate road network information as a pre-requisite for commercial deployment of automated cars, and no single car manufacturer has the global scale to do this alone. There needs to be a means by which we can pool certain data into a single system for the collective benefit of safer roads and more enjoyable driving. An important starting point to breaking down the data silos between organizations is defining data standards to make sharing data easier and more efficient. To achieve this, HERE has published a sensor interface specification (SENSORIS) to define consistent parameters for sharing data gathered by vehicles on the road. The result should be fewer accidents and more efficient journeys, as well as moving the industry closer to its aspiration for cars that can fully understand their environment. Bridge the gap between connected and traditional cars Although autonomous cars cannot rely on Vehicle-to-Vehicle (V2V) communications as a safety-critical sensor, V2V can provide a bridging mechanism with traditional cars. The advanced sensors fitted into autonomous cars will be able to collect and distribute valuable information that could and should be used to also support traditional cars. In this way, we can think about using the mobile phone as a data pipeline to the driver and vehicle. Today, there are many government and DOT pilot projects in place that are testing the viability of this thinking. Autonomous- Vehicle-to-Traditional-Vehicle (AV2V) communications will therefore become an important collaborative priority in the coming years. Connecting roads, vehicles and infrastructure Cities generate tremendous amounts of data that is often untapped and the value unrealized. The problem remains that we have many data silos, where data generated by the car resides in the car and traffic signalling data resides with the individual traffic management center. Environmental and safety-related information about city infrastructure will also need to be incorporated. Imagine a pothole detected by a vehicle sensor is automatically sent to the road authority, notifying the agency of the need for repair. Slick roads, a stalled car and traffic light information are examples of other information that can be aggregated and delivered to governments, DOTs, traffic management centers and even vehicles to help make the road network safer and more efficient. An open platform for data sharing An aggregation platform is required to gather and process the data at scale. This platform can allow auto OEMs, governments, traffic management centers and others to benefit from a broad pool of data to help them build high quality data services and products. If we want to unify the disparate elements of our fragmented road networks and fleets, the first major step is to collaborate around this data. The vision for this type of platform can enable a shared data asset to connect the physical and digital world ā€“ merging, analyzing and enriching datasets from multiple sources (vehicles, people and infrastructure with unique location insights) ā€“ creating actionable and smart location services. All of the convenience and safety benefits that car manufacturers hope to offer through autonomous cars will be dampened if those very same cars lead to greater congestion and inconvenience for travellers. The only way to push forward with these exciting new technologies is therefore to ensure that we quickly transition beyond closed-loop autonomy and towards collaborative autonomy. Collaborative data-sharing is the only way to successfully deploy autonomous vehicles and to avoid serious traffic congestion issues during deployment. Only through collaboration of industry players at a global scale can automomous cars be considered on a path towards sustainable success.
  • 14. 14Ā© 2016 HERE More about us Carrie Cox - Product Marketing Carrie has over a decade of experience in technology marketing, and is currently a Senior Product Marketing Manager at HERE. Sheā€™s held roles in Product Management, Sales and Product Marketing throughout her career. Prior to HERE, Carrie worked at Motorola where she led product marketing for high tier smartphones, technologies and partnershipsanddrovemarketingcommunicationactivities globally. Carrie is also passionate about volunteering in her community and serves on the Auxiliary Board of Directors for ChildServ, an organization that helps Chicagolandā€™s at- risk children and their families build, achieve and sustain better lives. The leading Location Cloud HERE, the location cloud company, enables rich, real-time location applications and experiences for consumers, vehicles, enterprises and governments. Backed by a consortium consisting of AUDI AG, BMW Group and Daimler AG, HERE believes that location technology will play a critical role in making our roads safer, reducing traffic congestion, and improving the quality of life of people living in cities. To learn more about HERE, including its work in the areas of connected and automated driving, visit http://360.here.com. carrie.cox@here.com
  • 15. 15Ā© 2016 HERE Bringing clarity and direction to automotive technology Providing intelligence, evaluation and strategic consultancy, SBD is a trusted partner to 95% of the worldā€™s leading vehicle manufacturers. Connected Autonomous Secure ā€¢ Smartphone integration ā€¢ Connected services ā€¢ Infotainment ā€¢ Usability ā€¢ Advanced Driver Assistance Systems ā€¢ Autonomous cars ā€¢ Sensor selection ā€¢ HMI benchmarking ā€¢ Automotive cyber security ā€¢ Anti-theft ā€¢ Risk assessment ā€¢ Security system evaluation Andrew Hart - Director Andrew is a strong believer in the role that great market research can (and should) play in helping companies innovate. He is responsible for setting the direction of research within SBD, and ensuring that the key messages are clearly communicated to customers and the wider industry. Andrew works tirelessly with customers and speaks passionately at conferences to encourage consumer-centric innovations. andrewhart@sbdautomotive.com Find out more at sbdautomotive.com Intelligence Evaluation Strategy ā€¢ Technology trackers ā€¢ Market forecasts ā€¢ Consumer research ā€¢ Legislation guide ā€¢ User experience ā€¢ Cyber security ā€¢ Anti-theft ā€¢ Partner selection ā€¢ Program management ā€¢ Business modelling ā€¢ Competitor analysis and positioning ā€¢ Due diligence SBD provides independent research and consultancy, informing business decisions on the latest automotive technologies.
  • 16. 16Ā© 2016 HERE Sources cited HERE Deutschland GmbH Invalidenstr. 116 10115 Berlin, Germany T +49 0 30 28 873 304 HERE Deutschland GmbH Sitz der Gesellschaft: Berlin Amtsgericht Charlottenburg, Berlin HRB 106443 B GeschƤftsfĆ¼rer: Michael BĆ¼ltmann Robertus A. J. Houben here.com 1. World Bank (2002): Cities on the Move: A World Bank Urban Transport Strategy 2. Texas AM Transportation Institute 2012 Urban Mobility Report, The Texas AM University System, December 2012 3. Two Billion Cars: Transforming a Culture (Daniel Sperlink Deborah Gordon) 4. World Bank/International Monetary Fund (2013): Rural-Urban Dynamics and the Millennium Development Goals 5. University of California Berkeley: Transportation Sustainability Research Center (TSRC) 6. SBD: ADAS Forecast 7. SBD: A Consumer-centric Journey Towards Autonomy 8. http://safecarnews.com/japan-subaru-says-cars-fitted-with-eyesight-have-60-fewer-crashes-fe727/ 9. Extending Adaptive Cruise Control to Adaptive Driving Strategies (Arne Kesting, Martin Treiber, Martin Schƶnhof and Dirk Helbing) 10. SBD: ADAS Forecast 11. http://www.detroitnews.com/story/news/nation/2016/05/15/self-driving-traffic-congestion/84420420 12. Schladover et al, Impacts of Cooperative Adaptive Cruise Control on Freeway Traffic Flow, 2014
  • 17. For more information please visit company.here.com