Presentation of the Future London Academy programme for designers, branding experts and typographers.

1. f u t u r e l o n d o n a c a d e m y. c o . u k

2. What is it?
When: 27 June–3 July 2016
What: A week in London consisting
of lectures, workshops and visits
to companies who specialise
in typography.
For who:
– graphic, digital, packaging designers
– art and creative directors
– branding and typography specialists
– MA students and graduates of design
programmes
– everyone who is passionate about
british design and typography
Price:
£1,995 – with accommodation
£1,625 – without accommodation
This course is for people who want to learn
more about the fascinating world of branding
and typography and learn about best practices
of using type in various areas of design; for
those who want to meet in person legendary
creative directors, who are responsible for great
masterpieces. This programme will help you
become better at what you do and find new ways
to develop your career.
Programme includes lectures, workshops, visits
to exhibitions, self-study work and professional
discussions. You will also have various unique
opportunities to get a behind the scenes look at
the most influential agencies in London.

3. What is
British Typography
and Branding
Why is branding UK’s number one export?
What makes agencies in London so successful
globally? Can a non-british designer become
a british typographer? Where can we find
examples of British typography and branding
and how can we use them?
All of these questions and many others will be
answered during our programme.

4. 5reasons to join the programme
1. You will GAIN contacts of the most influential
people in the industry. People you will meet during the week
are the creative world’s legends who you won’t be able to meet in any
other circumstances. These contacts will be useful for those who are
thinking about working in London and for those who would like to
create partnership projects with international agencies.
2. portfolio and projects review. If you are working on a
new project at the moment, you will be able to get ideas on how
to improve it as well as discuss its various aspects with world
class experts.
3. Finding the best way to work. During the week you will
have an opportunity to see how the biggest agencies organise their
working process and space as well as how they build teams and man-
age projects.
4. New ideas and insightS. The wisdom and inspiration nour-
ished from the week is a great natural source of inventions, insights
and solutions for any project.
5. Valuable knowledge given directly from
London’s industry experts. Knowledge gained during the
courses will give participants a massive boost for their personal and
professional growth.

5. Agencies
& designers
taking part

6. Jonathan Barnbrook
barnbrook.net
David Pearson
typeasimage.com
Luke Powell / Jody Hudson-Powell
pentagram.com
Ged Palmer
gedpalmer.com

7. Moving Brands
www.movingbrands.com
Europa
www.europaeuropa.co.uk
Dalton Maag
www.daltonmaag.com
Mark Bain
www.markbaincreative.com

8. You will learn:
— Latest trends in typography and branding
— How famous designers use typefaces and what tricks they use
— How the biggest design studios and creative agencies work
— What do you need to know about typefaces when working
with branding, packaging and digital design
— Can you create British design if you were not born in the UK
— What is branding now and what it will look like tomorrow

9. ProgrammeTracks
environmental and space design
type creation
magazine and book design
digital design
branding and packaging
Every day you will discover typography and branding
through different lenses:

10. Every Day consists of:
Boosting breakfast
During the boosting break-
fasts you will interact with
other participants, share
your ideas, experiences
and expectation for the
day and meet local pro-
fessionals to get to know
more about the backstage
of the creative industry.
Morning session
It is the first session of the
day, it will take the form
of a lecture or a hands-on
workshop.
Practical exercise
A short task to follow up
the morning session and
make everyone unlock
their brain’s full potential
Afternoon session
The second session of the
day, where you will have a
chance to visit another top
London agency and listen
to their team revealing se-
crets they use in everyday
work.
Debrief and the city
Discuss the content of
the day with other partic-
ipants to better organize
it in your mind. It will take
place straight after the
afternoon session in loca-
tions that we can then visit
as cultural and social ac-
tivities such as museums,
galleries, event spaces or
bars.
Educational programme lasts 5 days, Monday to Friday.
Saturday, Sunday – free time, with an optional cultural programme.
1 2 3 4 5

11. Cultural
programme
The walks cover sights of interest to the typographic
historian as well as examples of beautiful letters found
on the streets of the City of London which range from
Roman inscriptions through to contemporary marks
left by both the expert and amateur lettering artists.

12. Thank You!
If you have any questions or need more
information, please email
Igor
igor@futurelondonacademy.co.uk
Ekaterina
ekaterina@futurelondonacademy.co.uk