The document discusses strategic implementation of emerging communication technologies in museums. It provides examples of past communication technologies like cave paintings, printing press, telephone and how they allowed for immediacy, interactivity and permanency of communication. It then discusses current technologies like the internet, web and web 2.0. It outlines a strategic social media plan for a museum to improve communication with audiences and increase engagement through audience research, aligning resources, developing and implementing a social media plan, and evaluating the results.