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Strategic Implementation of Emerging Communication Technologies in Museums Jason Herrington Master's Degree Candidate Museology Graduate Program University of Washington June 10, 2009
Wait, Communication Technology? ,[object Object],[object Object],[object Object],[object Object]
 
Characteristics of these Technologies IMMEDIACY
INTERACTIVITY
PERMANENCY
How about some more  specific examples? ,[object Object]
 
Lascaux ,[object Object],[object Object],[object Object],[object Object],[object Object]
How about some more  specific examples? ,[object Object],[object Object]
 
Gutenberg press ,[object Object],[object Object],[object Object],[object Object],[object Object]
How about some more  specific examples? ,[object Object],[object Object],[object Object]
 
 
Telephone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we today?
 
Where are we today? ,[object Object],[object Object],[object Object],[object Object]
 
Where are we today? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
the Point is... ,[object Object],[object Object],[object Object],[object Object]
Museums are just like us ,[object Object],[object Object],[object Object],[object Object]
This is where the “Strategic Implementation” part comes in ,[object Object],[object Object],[object Object]
Strategic Plan Contents ,[object Object],[object Object],[object Object],[object Object]
Strategic goal ,[object Object]
While also... ,[object Object]
Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Research ,[object Object],Never Once Many Times Collaborate People who live in Scandinavia Tourists Members Nordic-American Artists People who live in Asia 18-35 year olds Ballard residents 65 and over Faculty at UW
Find a target ,[object Object],[object Object],Never Once Many Times Collaborate People who live in Scandinavia Tourists Members Nordic-American Artists People who live in Asia 18-35 year olds Ballard residents 65 and over Faculty at UW
How to move up the ladder? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Align Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Social Media Plan ,[object Object],[object Object],[object Object],[object Object]
Implement the Social Media Plan
Evaluate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continue, Change, or Discontinue ,[object Object],[object Object],[object Object],[object Object]
Goal Use new communication technologies to improve the ways in which  the Nordic Heritage Museum communicates with, programs for, and serves current and new audiences. Time Action Step Responsibility Benchmark Month 1 Audience research and identification Director of Marketing Visitor Service Lead Dossier of audiences for development. Recommendations submitted. Month 2 Align resources to a chosen audience. Marketing Director Social Media Lead Social Media Lead assigned. Month 3 Develop a Social Media Plan Social Media Lead Social Media Plan written Month 4-8 Implement the Social Media Plan. Social Media Lead Social Media Plan implemented Month 9 Evaluate success of Social Media Plan. Social Media Lead Formal Evaluation in month 9 Month 10 Change, continue or discontinue program or plan as evaluation and reflection dictate. Executive Director Director of Marketing Social Media Lead Continue/Discontinue/Modify directive
Case Study
1 st  Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FirstFans
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Strategic Implementation of Emerging Communication Technologies in Museums

  • 1. Strategic Implementation of Emerging Communication Technologies in Museums Jason Herrington Master's Degree Candidate Museology Graduate Program University of Washington June 10, 2009
  • 2.
  • 3.  
  • 4. Characteristics of these Technologies IMMEDIACY
  • 7.
  • 8.  
  • 9.
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  • 17. Where are we today?
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  • 38.
  • 39. Implement the Social Media Plan
  • 40.
  • 41.
  • 42. Goal Use new communication technologies to improve the ways in which the Nordic Heritage Museum communicates with, programs for, and serves current and new audiences. Time Action Step Responsibility Benchmark Month 1 Audience research and identification Director of Marketing Visitor Service Lead Dossier of audiences for development. Recommendations submitted. Month 2 Align resources to a chosen audience. Marketing Director Social Media Lead Social Media Lead assigned. Month 3 Develop a Social Media Plan Social Media Lead Social Media Plan written Month 4-8 Implement the Social Media Plan. Social Media Lead Social Media Plan implemented Month 9 Evaluate success of Social Media Plan. Social Media Lead Formal Evaluation in month 9 Month 10 Change, continue or discontinue program or plan as evaluation and reflection dictate. Executive Director Director of Marketing Social Media Lead Continue/Discontinue/Modify directive
  • 44.
  • 45.