This document discusses the organisation of media industries. It explains that there are public service broadcasters, which are state-owned, private companies, and regulatory organizations. Public service broadcasters are required to serve the public interest by promoting education, creativity, and representing minority groups. Private companies are responsible for delivering profits through increasing audiences and markets. The document also outlines sources of public and private funding for media organizations, and the benefits and drawbacks of each type of funding.

1. L E A R N I N G A I M :
U N D E R S T A N D T H E O R G A N I S A T I O N O F
M E D I A I N D U S T R I E S
Types of Organisation

2. •P U B L I C S E R V I C E B R O A D C A S T E R S
( S T A T E O W N E D ( G O V E R N M E N T ) O R C O M M E R C I A L
B R O A D C A S T E R )
•P R I V A T E C O M P A N I E S
•R E G U L A T O R Y O R G A N I S A T I O N S
Types of Organisation

3. What are Public Services?
Organisations that are directly run by the National or
Local Government.
EGS/
Schools Hospitals Local Parks

4. Local or National Government?
NHS
Regional News
Recycling
Local Library
Police
BBC
Provision of Parks / Open Spaces
Armed Forces
Prison Service

5. Local or National
Local Government
 Recycling
 Local Library
 Regional News
 Police
 Provision of Parks
National Government
 NHS
 Armed Forces
 BBC
 Prison Service

6. Responsibilities of Public Service Broadcasting
 Serve the public interest
 Promote education and literacy
 Stimulate creativity
 Provide diverse content serving all the communities
within the UK
 Represent minority interests
 Promote multiculturalism
 Support technological advancement

7. Requirements of Public Service Broadcasting
 Serving audiences (dichotomy between universal
appeal and minority interests)
 Delivery of public service remits;
Quality programming,
Innovation & Experimentation,
Regional programming,
Children's programming,
News & Current Affairs,
Digital media access to public service content

8. What are Private Services?
Businesses that are owned and run by private
individuals.
These could be small firms owned by one individual,
or large multinational businesses that operate
globally.

9. Responsibilities of Private Companies in
Broadcasting
 Deliver Profits
 Identify new markets
 Increase audience share
 Lead technological innovation
 Expand markets & market share
 Eliminate competition
 Commercial success

10. R O L E A N D P U R P O S E O F T H E B B C T R U S T
H T T P : / / W W W . B B C . C O . U K / B B C T R U S T /
BBC Trust

11. C H O O S E A T V P R O G R A M :
•I D E N T I F Y I F I T ’ S P U B L I C O R P R I V A T E L Y
O W N E D .
• ( W H I C H R E Q U I R E M E N T S / R E S P O N S I B I L I T I E S
D O E S I T F I T & W H Y ? )
•W H O ’ S T H E T A R G E T A U D I E N C E ?
Activity:

12. L E A R N I N G A I M :
U N D E R S T A N D T H E P U R P O S E O F
G O V E R N M E N T S U P P O R T
Funding

13. Government Support aims to Stimulate:
• Public Access to a diverse choice of media products
•Media literacy
•Sense of Collective National Identity
•Training and Employment opportunities
•UK Media Economy
•Participation in Media & Creative Arts
•Creativity
•Competition
•Digital take-up
•Making Art (to achieve critical acclaim)

14. L I C E N S E F E E
T A X P A Y E R ’ S M O N E Y
L O T T E R Y F U N D I N G
Sources of Public Funding

15. Pubic Funding
Benefits & Implications:
 Guaranteed income
 Prominence in Tv listings,
guides and access to
spectrum on digital TV
 Caters for minority
audiences
 Broad range of services
 Cultural value
 High quality output
 Access to national events
 Audience appreciation
Drawbacks & Impact:
 Compulsory license fee
 Privileged position in
market place
 Unfair competition for
commercial organisations
 Reduced audience share
does not represent value
for money for customer
 Increased costs for
producers
 Lack of audience
appreciation

16. S A L E S
C O M P E T I T I O N S
A D V E R T I S I N G
S P O N S O R S H I P
G R A N T S
S H A R E F L O A T A T I O N
P R O P R I E T O R S I N V E S T M E N T
R I G H T S S A L E S
P R I V A T E I N V E S T M E N T I N C E N T I V E S
Sources of Private Funding

17. Private Funding
Benefits:
 Alignment to products or
brands
 Increased revenue
 Increased marketing
 Wider international
distribution
 Editorial Freedom
 Guaranteed Income
Drawbacks:
 Reliance on popularity
for future productions
 Budgetary
Considerations
 Editorial Steers for
Commercial reasons

18. C H O O S E Y O U R T V P R O G R A M :
•I D E N T I F Y H O W I T ’ S F U N D E D
P U B L I C O R P R I V A T E
( T H E B E N E F I T S A N D D R A W B A C K S )
Activity: