The document presents a presentation on types of propaganda to Dr. Faiz Ullah submitted by Talha Usman, Hafiz Adeel, and Ali Shehroz. It defines and provides examples of 8 common types of propaganda: name calling, testimonial, glittering generalities, plain folks, transfer, bandwagon, name calling again (presumably a repeat), and card stacking.

1. PRESENTATION
• Submitted to :
Dr. Faiz Ullah
• Submitted by :
Talha Usman ( 19011556-054)
Hafiz Adeel (19011556-165)
Ali Shehroz (19011556-116)

2. Topic:
Types OF Propaganda

3. Types of Propaganda
•Name Calling
•Testimonial
•Glittering Generalities
•Plain Folks
•Transfer
•Bandwagon
•Name Calling
•Card Stacking

4. Name calling
• The use of names that
evoke fear or hatred in the
viewer. The name-calling
technique links a person,
or idea, to a negative
symbol.

5. Testimonial
• The use of well-known,
respected people to
endorse a product or
service.

6. Glittering Generalities
• Glittering generalities are
intensely emotionally
appealing words that
carry conviction without
any supporting evidence.

7. Plain Folks
• The use of famous people
to sell a product or service.
Speakers and ads appear to
make the person to be “one
of the people.”

8. Transfer
• The act of relating
something like or
respect with a product.
Symbols are constantly
used in this form of
propaganda.

9. Bandwagon
• Bandwagon attempts to
persuade the target audience
“everyone else is doing it.”
“Join the crowd.” This
technique reinforces people’s
natural desire to be on the
winning side.

10. Card Stacking
• The strategy of showing
the product’s best
features, telling half-
truths, and omitting or
lying about its potential
problems.