The document discusses various pricing strategies for a new product entering the market including deciding on an initial pricing strategy, validating the product costs, using penetration pricing to disrupt existing market share, offering subscription models to create recurring revenue, bundling slow and fast moving products to move inventory, offering an affordable basic product with optional add-ons, setting an economy price for high-volume necessities, implementing premium pricing to increase desirability for limited customers, using price skimming as a first mover to gain higher margins before later price reductions, and setting regional prices based on local costs to achieve parity.

1. pricing.

2. page
02
• decided pricing strategy
marketing
• derives product cost
• validates pricing
finance

3. page
03
market entry!
disrupt the market share amongst
existing players to establish a new
status quo.
penetrative

4. page
04
subscription
product initiates your dependency
on the company for regular
recurring supplies.
captive product

5. page
05
movement
move slow moving products
quickly through packaging with
fast moving products.
bundle product

6. page
06
basics
increase affordability by stripping
down the product to basics and
everything else as add on.
optional

7. page
07
economy
volume and frequency
many consumers need it and need
it quite often, price should not be a
barrier while purchasing.

8. page
08
premium
perception
reduce affordability, increase want
through high price and cater to
limited audience.

9. page
09
skimming
first mover
accumulate higher margins at the
initial phase and reduce prices
later to increase sales.

10. page
010
regional
parity
match local spending parity by
adjusting margins based on
regional costs.

11. thank you.