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understanding
your model
01
type of businesses
understand the different types of
businesses existing in the market
03
setting up the model
understanding the logistical and
operational requirement
02
core value proposition
clarify what is your core offering prior
to deploying chunk of your resources
04
business canvas
fill-up the business canvas or lean
chart for clarity of your business
business type
market
overview
Distributors or traders supplying
the products to last mile retailers.
Trading
Retailer or individual sales
executives selling to the
consumer
Last Mile
Product manufacturer, raw
material extractor or
intermediate producer
Manufacturing
manufacturer
types
brand (OEM)generalcontract
manufacturing
types based on product
• Raw material
• Intermediates
• Machinery
• Product
trader
types
exportregulatedunregulated
retail
types
brandwhite labels generalized
value proposition
why know the
core value
resource efficient
resources are limited and cannot
be evenly allocated to all
business activities
conversion
in manufacturing
equipment intellectmaterial
conversion
in trading
intellectmaterial
conversion
in retail
intellectmaterial space
conversion
in service
intellect
brand
overview
Distributors or traders supplying
the products to last mile retailers.
Distribution
Retailer or individual sales
executives selling to the
consumer
Retail
Product manufacturer, raw
material extractor or
intermediate producer
Manufacturing
case of
fashion e-commerce
• What should be the core activities?
• Marketing and Sales
• Product Range
• Logistics
setting up model
your
priority
decide the utmost priority
what is the one thing without
which your business will definitely
fail?
your
logistics
ensuring visibility and accessibility
location01
appealing aesthetics with required utility
interior02
brand experience while maintaining quality
service03
what to prepare and what to assemble
burger04
your
sourcing
Self preparation or product
or realisation of service
Inhouse
Procurement of products or
contract of services
Outsourced
cost
structure
Expenses towards long
term utility
Capital Expense
Expenses towards short
term utility (within a year)
Operational Expense
Example:
Kitchen Equipment
Intellectual Property
Computers and Software
Furniture
Examples:
Salary
Advertisement
Rent
Maintenance
cost
structure
• Hair Dresser
• Core purpose
• In-house training centre
• Capital expenditure
business canvas
visualize
your business
business canvas
gives you a complete snapshot of
your business structure in one
page.
KEY
PARTNERS
❑ Decision
makers in your
company and
their key result
areas in
reference to
their skillset.
KEY
ACTIVITIES
❑ High output
activities in
your business
VALUE
PROPOSITION
❑ Core focus
area of your
business
CUSTOMER
OUTREACH
❑ Activities to
reach customer
CUSTOMER
SEGMENT
❑ Type of
people who are
your target
customers.
KEY
RESOURCES
❑ Resources
facilitating the
output
CHANNELS
❑ Outlet
❑ Kiosk
❑ Delivery
COST STRUCTURE
❑ Capital Expense
❑ Operational Expense
❑ Cost of Goods
REVENUE STREAMS
❑ Products
❑ Sales Channels
❑ Delivery Channels
KEY
PARTNERS
❑ Chef
❑ Manager
KEY
ACTIVITIES
❑ Recipes
❑ Experience
❑ Outreach
VALUE
PROPOSITION
❑ Delivering
delicious
burgers quickly
at affordable
prices
CUSTOMER
OUTREACH
❑ Advertisement
❑ PR
CUSTOMER
SEGMENT
❑ University
Students
❑ Young Adults
❑ Budget
Cautious
Diners
KEY
RESOURCES
❑Chef & Kitchen
❑ Designers
❑ Marketers
CHANNELS
❑ Dine-in
❑ Pick-up
❑ Delivery
COST STRUCTURE
❑ Capital Expense (Kitchen, Store Interior)
❑ Operational Expense (Salary, Rent)
❑ Cost of Goods (Food items)
REVENUE STREAMS
❑ Walk-in
❑ Phone Orders
❑ Online Orders
end of
section
your model
congratulations! for finishing the
first section on understanding
and setting up your model.
new
courses
business essentials
all fundamentals that you need to know about business along with
an interesting section on evolution of business.
product costing and pricing
calculating product cost with fundamental understanding of business
and various pricing strategies!
procurement management
ultimate guide to managing procurement by understanding the
fundamentals, selection criteria, risk management, contracts & more

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Section 01 Your Business Model