This document discusses the challenges companies face when distributing products in rural emerging markets and provides recommendations for an effective distribution strategy. Specifically, it notes the low population density, poor infrastructure, and low/sporadic incomes in these regions. It recommends that companies 1) choose an appropriate distribution model, 2) aggregate demand to reduce costs, and 3) leverage rural entrepreneurs for last-mile delivery. The document also emphasizes educating customers to build trust in brands and providing affordable payment options.