This assignment brief provides the context and tasks for a BTEC Level 2 Creative Digital Media Production unit on digital photography. Students will produce photographs for a Manchester Evening News guide to the city. The tasks involve understanding camera components and photography techniques, taking test photos, developing concepts, conducting a photo shoot in Manchester, and reviewing their work. Students must submit blog posts, presentations, photos and evaluations as evidence to demonstrate their understanding and skills in digital photography for media products.

1. BTEC Assignment Brief
Qualification
BTEC Level 2 Creative Digital Media Production
Unit number and title
Unit 10 - Digital Photography for a Media Product
Learning aim(s) (For NQF
only)
A Understand the production of digital photography
B Use a variety of techniques in digital photography
C create digital photographs for a media product
D review own digital photography for a media product
Assignment title Manchester Evening News Guide to Manchester
Assessor Jo Lowes
Issue date 7/10/16
Hand in deadline 12/12/16
Vocational Scenario or
Context
Digital photography has revolutionised the way that we
capture images. It allows you to capture a moment in time,
to see your photographs immediately and to store a
multitude of images for selection. Digital cameras are all
around us: in phones, tablets and laptops as well as the
various point and shoot and SLR (single lens reflex) models.
Visual communication is a vital part of how we interact and
photography plays an ever more important role in the
universal media landscape. Media photographers are
employed to produce digital photography for a variety of
media products in a range of situations such as photo-
journalism, advertising, fashion photography, paparazzi
photography, and stylised shots for use on websites, CD
covers and other promotional material.
You have been commissioned by the Manchester Evening
News to produce a range of photographs to be used as part
of a “Guide to the City” for new students moving to the area.
The images will be used in a pull out full colour guide and on
their website.
In order to undertake a photographic brief you need to
understand how digital photographs are produced.
You will explore the component parts of a digital camera so
you can understand how images are captured.
You will investigate where, how and why digital photographs
are produced for media products. You will find two examples
of where digital photographs are used and present a
discussion on their use.
Your blog posts will have the following titles:
Task 1 Production of digital photography
Task 2 Techniques in digital photography
Task 3 Planning Final Images
Task 4 Project Review

2. 2
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Task 1
Learning aim A: Understand the production of digital
photography
Part 1: Understand the production of digital photography
Learners will understand how (digital) photographs are
produced. They will understand the component parts of a
camera and how it captures images.
 As a group research and present a “rough guide to
digital cameras”
 Individually put your research into a powerpoint.
Part 2: Why digital photographs are produced for media
products
 As a group, create a mind map exploring the different
uses of photography in the media with examples
 Individually complete the power point on types of
photography including analysis of at least 3 different
types of photography
Checklist of evidence
required  Set up blog & slideshare
 Mind map
 Name camera parts
 Power point defining photographic terms
 Evaluation of different photographic media products
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
2A P1 Describe how digital cameras produce photographic images.
2A M1 Explain how digital cameras produce photographic images.
2A P2 Describe the use of photographs in two different media products.
2A M2 Explain why photographs are produced in two different media products.
2A D1
Discuss why photographs are produced in two media products across
different media sectors.
Task 2
Learning aim B: Explore techniques of digital
photography
Part 1 Exploring photography
In groups of 2 or 3 learners will learners will carry out 4
different mini photoshoots and describe the different
techniques and settings needed including:
• Location Photography
• Studio Photography
• Photographing different speed subjects

3. 3
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
• Night photography and light painting
Part 2 Digital photography techniques
Learners will find examples and produce a guide describing
different photographic techniques, including:
• Shot types
• Composition
• Focus
Part 3 Exporting and storing digital photographs
Learners will produce a leaflet entitled Exporting and storing
digital photographs. It needs to describe the process from
transfer to saving using visual examples and compare the
different types of files including Jpeg, RAW and TIF.
Checklist of evidence
required
 Light painting mini shoot and edits
 Street photography mini shoots and edits
 Macro mini shoots and edits
 Still Life mini shoot and edits
 Different types of camera shots examples and
explanation power point
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
2B. P3 Demonstrate adequate use of digital photography techniques.
2B M3 Demonstrate effective use of digital photography techniques.
2B D2 Demonstrate confident use of digital photography techniques.
2B. P4
Describe the techniques used in the different types of digital photography
for digital media products.
2B M4
Explain the techniques used in the different types of digital photography
for digital media products.
2B D3
Analyse the techniques used in the different types of digital photography
for digital media products.
Task 3
Learning aim C: Create digital photographs for a media
product
Part 1 & 2 Develop concepts for digital photographs
for a media product from a brief
Working in the same groups present a pitch and
accompanying power point for your photo shoot. Images
must include both interior and exterior shots.
It must include:
• Location
• Types of shots
• Equipment needed
• Lighting
• Reasons for choice
• Alternatives considered

4. 4
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
• Health and Safety considerations
• How files will be saved
Learners must also complete a risk assessment
Part 3 Production of digital photographs for a media
product
As part of a trip into Manchester learners will carry out a
photo shoot to produce a range of images which promote
Manchester
Checklist of evidence
required
 Manchester photography shoot plan
 Health and safety check sheet
 Manchester photo shoot and edits
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
2C P5
Develop an appropriate concept for photographs for a digital
media product with adequate reference to photographic
considerations
2C M5 Develop a creative concept for photographs for a digital media
product with competent reference to photographic considerations
2C P6
Produce adequate interior shots for a media product that shows
an appropriate interpretation of the brief
2C M6
Produce effective interior shots with competent lighting for a digital
media product that shows an appropriate interpretation of the
brief
2C D4 Produce creative shots in different lighting conditions for a digital
media product that shows a confident interpretation of a brief
2C P7
Produce adequate exterior shots for a digital media product
that shows an appropriate interpretation of the brief.
2C M7
Produce effective exterior shots for a digital media product
that shows a competent interpretation of the brief
Task 4
Learning aim D: Review own digital photography for a media
product
Part 1 Editing
As part of a trip into Manchester learners will carry out a
photo shoot to produce a range of images which promote
Manchester
Part 2 & 3 Self evaluation
Individually learners to complete the self evaluation power
point
Checklist of evidence

5. 5
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
required  Photo shoot with contact sheet & 10 final edits
 Power point evaluation
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
1D P8 Explain the selection and rejection of final photographs for
intended digital media
2D P9
Explain the technical and creative strengths of your digital
photography for a media product
2D M8
Analyse the technical and creative choices within your
photography for a digital media product including how these have
enabled fulfilment of the brief
2D D5
Evaluate technical and creative choices made during the
production of own digital photography for a media product,
including how these have enabled fulfilment of the brief
Sources of information
to support you with this
Assignment
Other assessment
materials attached to
this Assignment Brief
All work to be submitted on Learners blog
FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your work
will be assessed to determine if the following Level 1 criteria have been met.
To achieve the criteria you must show that you are able to: Unit
Criterion
reference