This document discusses different aspects of music videos. It provides definitions of music videos from two sources, with one defining it as a short video accompanying a music track to promote sales, and another saying music videos can be analyzed by separating elements into dichotomies. The document then discusses common purposes of music videos as promotional tools that match imagery to songs. Additional sections explore how lyrics, voyeurism, music pace, and instruments affect typical music video content and style. It concludes by explaining the author's choice to create a music video project to further challenge their skills in fast-paced editing, lip syncing, and using multiple locations and costumes.

1. What is a Music
Video? By James
Taylor

2. Peter Fraser defines a music
video as:
‘A short, moving image product, shot for
the express purpose of accompanying a
pre-existing music track and used to
encourage of sales of the music in
another format.’

3. Sven E Carlsson says that:
‘One of the most common methods of
analysis is to break up the music video
into black and white boxes. Almost
everything is then perceived as opposites
– trash or art, commerce or
creativity, male or female, naturalism or
antirealism, etc.’

4. Music Videos
For our A2 Media course we have decided to create a
music video.
I believe a music video is a short film which matches a
song with imagery. The purpose of music videos are for
promotional purposes and to get word of mouth spread
about the song, artist and video.
A typical music video features imagery of the artist
performing, with a storyline following the lyrics and
rhythm of the song. Music videos will vary depending on
the genre and pace of the music. They are most
commonly seen on music TV channels and websites such
as YouTube and Vevo.

5. Lyrics
Lyrics commonly affect the location and
goings on featured in the music video. An
example of this would be Rizzle Kicks’
music video ‘Down With the Trumpets.’
The song regularly includes the word
‘trumpet’ and the instrument is often
displayed in the video. Rarely however will
a music video illustrate the lyrics word
for word.

6. Voyeurism
Voyeurism is often featured in music videos of many
genres. It is the idea that humans gain erotic pleasure
by looking at a sexual object (preferably when the
object is unaware of being watched). Voyeurism is one
of the key aspects so many people watch music videos.
An example of this would be Miley Cyrus’ music video
‘Wrecking Ball.’ Here she is featured naked swinging on
a wrecking ball. This attracted attention in the media
and on social networking sites. Miley has done this to
promote her image and attract the male audience. This
has attracted much controversy to promote herself

7. Music
The pace of the song will affect the way
the music video is edited. A fast paced
song will normally have lots of cuts, whilst
a slow song would have less cuts. The
instruments being played will also affect
the video because these regularly feature
in music videos.

8. Our Choice
We have chosen to create a music video because we
believe we can show off our talents more than if we
shot a short film. This is because we have already
shot a thriller film and look forward to the next
challenge. We believe this is more of a challenge
because of the lip syncing and fast paced editing
involved with creating music videos. Also, we
understand we will need many locations and
costumes. We are looking to show off our talents in
another area after achieving a successful thriller
opening in Year 12.