The document outlines four main styles of music videos: performance based, narrative based, concept based, and cameo based. Performance based videos primarily feature the artist performing the song, narrative based videos attempt to tell a story visually related to the song's lyrics, concept based videos are based around a single unusual idea or editing/filming technique, and cameo based videos involve other artists or famous people appearing alongside the main artist.

1. Genre -
‘Styles of MusicVideos’

2. The 3 main
different styles
of music
videos
 Performance BasedVideo
 Narrative BasedVideo
 Concept BasedVideo

3. Performance
These are music videos that feature the artist/band/group performing
the song through most if not all if not all of the video. Its probably the
easiest to do on a budget provided you can get a suitable location for
filming.A good example of this would be ‘Brainstorm’ by the Arctic
Monkeys.The video for this is mostly performance based with random
video footage presumably licensed from elsewhere.These are popular
amongst rock artists videos and much preferred to other styles of music
videos.
Other similar videos are:
 Bon Jovi – Livin’ On A Prayer
 Go Audio – So QuietYou Were
All these videos use repeated camera angles and just show shots of the
band playing while switch between the band members. Bon Jovi
however introduces a audience into the video turning the performance
for the audience especially when he ‘files’ over the audience.

4. Narrative
A narrative based music video contains mostly footage that
attempts to tell a story through the moving image, this is something
we intend to create. Usually a narrative involves actors, the story is
sometimes linked to the lyrical content of the song, but this isn’t
always the case.This type of music video tends to be popular for a
song that’s featured in a movie and you will often see scenes cut into
the music video. A good example of this is ‘C UWhen U GetThere’
Another good narrative based video is ‘The One that Got Away’ –
Katy Perry.The narrative connects with the lyrics in some parts of
the music video and it shows the singer growing old and reminiscing
on her past when she was young and in love.

5. Concept
This is a style of music video that is based around a
single concept or idea.These types of videos tend to be
fairly unusual or utilize particular editing or filming
technique. Its not often you get a purely conceptual
music video as the commercial world demands things to
be a bit more accessible but a great example is ‘Monkey
Drummer’ by AphexTwin. It is known that mainstream
artists tend not to create concept music videos.

6. Another style
used is…
Came0
This is the style of music video when other artists for example from the same
recording label.This is also a style of music video when a famous person
appears but does not involve in the singing.This stull involves the artists usually
singing through the video with cut backs to them performing whilst almost
doing a narrative video.
Examples of this style are:
• Fall Out Boy – I Don't Care
• Taylor Swift – Bad Blood
• Carly Rae Jepsen – I Really LikeYou
These videos follow a narrative based around the guest appearance, especially ‘I
Really LikeYou’ that featuresTom Hanks.This style usually involves the famous
person to help promote and sell the video.