Music video theory for media coursework

1. Music VideoTheory
3 main types of music video:
 Performance
 The videoshowsthe artist/bandperformingthe songeitherlipsyncingorplaying
instruments
 It’scheap andeasytype of videotomake witha providingasuitable location
 A large varietyof shotsneedtobe usedin quicksuccessioninordertokeepthe video
interesting
 ‘Bestof you’ bythe Foo Fightersisan example of this
 Narrative
 Basedmusicvideoscontainsmostlyfootage thatshowsastoryline thatruns
throughout, artistsometimesactthemselvesaswell asotheractors
 Cheesystoryline usuallybreakupsongs(BonJovi –Always)
 If a songhas beenfeaturedinamovie,the musicvideowill oftenshow clipsof film
footage cut intothe musicvideo
 Suggestthemesto audience hardertofilm
 Conceptual
 Basedarounda single conceptoridea
 Fairlyunusual andare a lotharderto film, mostly done witheditingandspecial
effectsit’sarandomideathat has no relationtothe lyricsor songs
 Notverypopularas theyaren’teasyto relate toso veryfew are purelyconceptual