Differences between performance, narrative and conceptual based music videos.

1. Beyoncé – Love On Top
Performance based videos show only the band/artist performing the song. It
is the cheapest and easiest type of video to make, providing you can find a
suitable location. A large variety of shots need to be used in quick
succession in order to keep the video interesting, as there is a risk it
could look boring with only performance.

2. Taylor Swift –
Everything Has Changed
Narrative based music videos contains mostly footage that shows a storyline
that runs throughout, or sometimes several storylines running parallel to
each other. Sometimes with actors and sometimes with the artist themselves,
the story will either link to the lyrics of the song, or just the overall
theme. If a song has been featured in a movie, the music video will often
show clips of film footage cut into the music video.

3. Clean Bandit –
Mozart’s House
Conceptual videos are based around a single concept or idea. This type of
video is fairly unusual and are a lot harder to film, mostly being done
with editing and Special FX, and would therefore be not only harder to do,
but also more expensive. These types of videos also aren’t very popular as
they are not very easy to relate to, so very few videos are purely
conceptual.