The document discusses choosing an effective typeface for a horror magazine masterhead. It provides examples of different typefaces with descriptions of how they could work or not work for a horror magazine. The author experiments with writing the magazine title "slash" in each typeface. Ultimately, the author selects a typeface that is bold, displays distortion through a "slash effect" linking to the magazine name, and is easy to read while still conveying the horror genre.

1. Typefaces for Magazine

2. Typefaces
As part of my promotion package, I have to create a horror
magazine. I have experimented on Dafont and had a look at various
typefaces that I think would look effective on my magazine. My
magazine is called “slash”, therefore I have written “slash” in each
typeface in order to see if the masterhead and the typeface work
well together. It is important that an effective typeface is chosen as
the masterhead is one of the first elements the audition will notice,
therefore it has to follow certain conventions for example: being
clear and easy to read. Typefaces reveal to the audience what the
magazine is centred around, if the typeface is curly and big then it
would normally be associated with a girls magazine, if the typeface
is big bold and is dripping with blood, then this would be
conventional for a horror magazine. Typefaces help set the tone of
the magazine and engage the reader in.

3. This is a simple bold typeface that I had a look at, even though it is
plain and simple, it could work effectively on my magazine. It is easy
to read and wont distract the reader. As my magazine will be packed
with imagery, coverlines and other conventional elements, a simple
typeface might stand out and not overload the front cover

4. This is another example of an effective typeface to use. This typeface presents
distortion which is a key element when creating a horror magazine. The letters are
on different levels and the font is very unique and different, this could add a
unique selling point for my magazine as instead of the corners being pointy they
are round, therefore challenging conventions.

5. This is a typeface that looks unique, When creating my magazine I want
it to stand out and be original. This typeface plays on the 3D effect, it is
in your face and stand out. Each letter is in a different
position, therefore showing distortion. This typeface isn't usually seen
on horror magazine, therefore if I choose to use this typeface it will
show the challenge of existing conventions.

6. This is another effective typeface, this typeface is commonly seen on horror
posters, the font is big and bold and the letters all stand out and are capitals.
Each letter has a cutting look to it, for example: it has been sliced with a
knife, this is an effective typeface to use as it relates to the genre of my
horror. The idea of a knife cutting the text demonstrates the use of props
found in horror films.

7. Chosen typeface
This is the typeface I have chosen to go with. It displays conventions of existing
masterheads for my magazine, it is bold and big and the slash effect links in with
my magazine name, showing the horror genre. This font is easy to read and still
manages to show distortion in an effective way.

8. Coverlines
• Copperplate Gothic bold
• Courier new
• Felix titling
• Juice ITC
• Georgia
• Impact

9. Chosen coverline typeface
• Copperplate Gothic bold
• Bold
• Easy to read
• Masculine
• Block capitals
• Appealing
• Sharp edges
• Not harsh on eyes
• simple